How Do I Turn My Art Hobby Into an Income Stream? Part 2 - Ask Muse Edition - #59

Show Notes

  In this two-part, double-episode Ask Muse edition, Lori Vajda and Nola Boea give cartoonist Garth German, creator of GarthToons, actionable advice to monetize his art and turn his creative hobby into a profitable side business. 
     In Part 1, Garth described his main challenges: Growing his audience, turning them into buyers, and pricing his custom work for two very different types of clients. Right now he’s “feeding the social media beast” and taking requests for merchandise or custom work as they come, but much of his marketing is sheer guesswork. 
     In Part 2, Lori and Nola give Garth give overarching strategies and tactical tips to target specific audiences and attract them to a business-focused website. They also give effective ways to package and price his custom work yet retain the joy of creating art.

Thanks for Listening!
 
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Key Conversation Points:
 
7:19 How to turn a scrappy starter website into an effective business website.
 
17:28 Audience growth: What’s hindering it, and ways to achieve it. 
 
21:07 How context and content around art posted in social media incites audience engagement. 
 
22:52 Hashtag dos and Don'ts - and what to do when you intentionally “poke the bear” with controversial content
 
24:58 The 80/20 rule for posting social media, along with the two main types of content, and what each accomplishes
 
26:29 How to set a price for custom artwork that makes it worthwhile for you to spend your valuable time creating it. 
 
27:43 A tip for making lower-priced artwork more efficient - and therefore more profitable-- to produce.
 
29:49 A bonus idea for passive income 

Resources
GarthToons website: http://www.garthtoons.com/
Facebook, Instagram & Twitter: @GarthToons

To download the handouts provded to Garth, go to our Podcast Freebies page

This episode was supported by Ask Muse​

Transcript

[00:00:00] Garth: The idea of the switching to more of a business focus marketing website makes tons of sense and probably is the piece that will pay off bigger than some of the others.
[00:00:14] Lori: You're listening to the Sticky Brand lab podcast, where time strapped professionals, like you learn how to create a business you love in as little as three hours a week.
[00:00:27] Nola: Welcome back to Part two of Ask Muse. And if this is your first time listening, we're so glad you chose to tune in. Today, we'll be presenting our thoughts, ideas, and suggestions to help cartoon artists, Garth German, turn his art hobby into a profit-generating side business. But before we do, please be sure to subscribe to the Sticky Brand Lab podcast, so you never miss an episode. And so we can continue to guide professional women and men like you to mindfully launch your side business quickly and without breaking the bank or feeling overwhelmed. 
[00:00:59] Lori: In this edition of Ask Muse, Garth German, disguised as a knowledgeable, mild-mannered, high-powered consultant by day, is really a creative, immensely talented cartoonist by night and on the weekends. And like many talented creatives, Garth has seen an increase in followers of his cartoon, or as he likes to call them GarthToons, on social channels. He's also seen an increase in the number of requests for custom work. Now he's looking for a path to turn his artistic hobby into a successful and profitable business. Welcome back, Garth!
[00:01:35] Nola: But first, let's recap from our Ask Muse part one, and the whole reason that you even came on the show. You're a very talented cartoonist. You're welcome. And you use your creativity to illustrate life, including family, marriage, politics, people, just general observation. Would you add anything else to that list of where you draw your inspiration from? 
[00:02:01] Garth: That seems to hit it pretty well. 
[00:02:04] Nola: Good. Well, you've shared your work on personal and professional social platforms. Can you remind us of which platforms you share your work? 
[00:02:13] Garth: Generally, every day I post something on Facebook and Instagram and Twitter, all @GarthToons. 
[00:02:20] Nola: It's fair to say that your work has garnered positive feedback. And as a result, you've seen an increase in your audience engagement and following. And that's why you were propelled to figure out how to monetize your work. And, put another way, you want to turn your hobby into a profitable side business. Correct? 
[00:02:44] Lori: So you came to Ask Muse for help with kind of getting a roadmap and a plan for how to make this a business and your main challenges. And I'm kind of just going to list them out as we've discussed them. So, you wanted to know how to move a hobby into a side business, how or steps to grow your audience on social and steps to monetize what you create. And you also asked about how to price your work. Is there anything else that you want to add to that list? 
[00:03:13] Garth: That's a pretty good-sized list I know, so I think that covers it. 
[00:03:16] Lori: Great. 
[00:03:18] Nola: Before we give you our recommendations and tactical tips, we want to first give you some context behind our plan of action. Moving a hobby to a side business, especially one where you already have interest and an audience, that's exciting. And we want to help you get moving in the right direction. So we're first going to start with a birds eye view. This allows us to give you an overarching or a big picture view of how we currently see GarthToons, as well as the direction we think your hobby could grow into as a business. And then we did a gap analysis, which is the view of where you are and what steps or recommendations would lead you to where you would want to be. And with that, we laid out in a chart, which we just gave you. As we worked on this, we also came up with a bonus idea, you know, that's what happens. We start brainstorming. I it's like, well, he could do this and this and this. And we do have to kind of reel things back, but we did kind of put this in a pocket as a bonus idea that we'll be excited to share with you at the end. So how does all this sound so far? 
[00:04:24] Garth: You're speaking my language as a consultant. Definitely when talking a high-level overview is gap analysis. Sounds good. Eager to see it. 
[00:04:32] Nola: Cool. 
[00:04:33] Lori: Perfect. So we want to simplify this and you'll see that we have GarthToons, Business Overview to lead it. And then we have three categories. The first is kind of that a way to think about your business, the strategy and tactics.
That's number one. Number two audience growth Specifically and strategy and tactics for that. And the third one is art or the joy of creating. Because really the third one is what feeds everything else. So we see that as the primary for what is leading this. And that's at the forefront, but because that's already something that you're doing, we're going to focus here on breaking down the categories into smaller, doable steps. 
[00:05:20] Garth: That's great. 
[00:05:22] Lori: And going along those lines. There's another thing to kind of think about. You have the opportunity to either do this in a linear approach. So you can be very systematic in how you go about it. But you can also take a web approach. And in that way, you're kind of saying, okay, I'm really in the mood right now to focus on the business component of it. Or I'm really in the mood. On the audience component of it. And there's not a right way to do it. There's only the way that works for the way that you naturally think or work on things. I happened to be more of a web approach. Some people are more of a linear, they can't do the next thing until they finish the other. And so there's not a right or wrong way to do it.
The other piece to this is as it's broken down, you could say, okay, my focus is going to be in one aspect. So if you're working on the business, you could say, I want to work on this aspect or this aspect or another aspect. The idea here is mostly to think about how much time in a week you want to devote to it.
The other thing to keep in mind is you could do all the work yourself as laid out, or you could outsource some of it, or you could outsource as much of it as you wanted. 
[00:06:47] Garth: Yep, that makes sense. 
Great. 
[00:06:50] Nola: Yes. So with that being said, now that you have that context and caveat, we're going to just give you a bunch of tactical tips based on that you have the higher level view. Now we're going to dive in to some tactical tips and for each one we're going to give you like where we see challenges in certain areas, and then give you some recommendations to just kind of give corrective action or better enhance the areas where we see challenges. 
Okay. So we're first going to talk about building a better business website. So the current challenges that we see on your website is it's great for having your first website and having something out there. It's always better to have something out there than thinking you have to have something perfect. And you did that. So now you're ready to up level and for what you're now thinking as having it as a business. For as a business website, it's not necessarily that intuitive or user friendly. So right now it's more of a portfolio. It's a place to show your work, but it's not really built for the business usage. So in addition, it does have your work, but it lacks actual content. The context of your work, and especially for a website that content could have SEO value.
In other words, search engines are more likely to find it. And content also helps the user understand not only your work, but what you want them to do, such as a buy your products and you have it there to a certain degree. So, you know, we can just give you a little bit more ways to up-level that. 
[00:08:22] Garth: That's all good. And you don't have to beat around the bushes, all been opportunistic, 
[00:08:26] Nola: We're going to tell it like it is. 
[00:08:29] Garth: It started off as a place to post the cartoons daily. And then it was like, oh, then I had ideas for this and that. And then I'd just throw up a page that was all just been kind of slapped together and MacGyvered together. 
[00:08:42] Nola: Absolutely. And we encourage that. Actually. It's better to slap something and get started because it's an action and an action builds momentum. And now you've got that moment. Anyway, the next improvement or the challenge we see as least I noticed right away, actually not to brag, but I have pretty good bandwidth and internet speed actually. Cause my husband's like an intensive gamer, so we have really good internet speed yet your site was slow to load and that happens a lot with images when you have a very image intensive type of product or service.
So you'd want to reduce the image file sizes for fast, loading, Another one is the right challenge is a call to action. It's not real clear what you want your visitors to do when they're on your website, you kind of leave it for them to figure it out. And also there's not really a way for you to do outreach to prospects, buyers, and admirers. It's more left to random chance that people are going to find you or you're going to connect. Okay. Those are your current challenges. 
[00:09:45] Garth: That all makes sense.
[00:09:47] Lori: So we recommend that you actually start with a strategy, kind of take your vision and make sure that your vision and your strategy are aligned for building your business in general.
And especially when it comes to building a website. This will help you brand your business, and it will make branding and marketing more consistent and more aligned in its messaging. But we are going ahead here and going to give you some recommendations to consider when you're changing a website from a portfolio to a business site.
So in that case, there is the layout that you want to think about. And even if you outsource this, or like, just as a side note, we offer a DIY course for building your own website that really helps people establish their side business. Whether you do it yourself, or you hire it out, it's important that you know what it is. You want your site to do what you want the user experience. So even if you were to hire to outsource this, us walking you through this process gives you some things to be able to clearly tell whoever it is that's doing your site, what needs to happen here. So we wanted to kind of keep this very narrow. If you will. Clean websites, user-friendly websites, fast websites make the most sense.
So thinking about it from that standpoint, if you can keep your navigations with fewer tabs, it makes it easier for people to decide what to do. So in this case, I'm just going to kind of do an overview and then break it down a little bit more. You want a home page at a minimum. You want a service page that could be broken down for B to C and B to B.
You might think of using a portfolio or a blog page to be able to do what you currently have on your home page, but not on the homepage. So a way to show off the daily posts that you do, or you might use an app for it. You have merchandise and you want to be able to show that even though people can go and purchase it somewhere else, just letting them know that they can take some of these items and they can get merchandise that they can use for themselves is pretty important. And one of the things that you were interested in was potential membership. So you'd want to have a membership button available on your site. So people even know that that's available for you. 
So let's talk a little bit about the home page. Right now, as I mentioned, you want to keep your navigation tabs narrower in focus gives people less to talk about. I didn't put on here Contact page or About page, and those are some other things that you would want to have in your navigation. However, in the layout, if you had a hero banner, it would allow people who immediately land on the homepage to know that not only are you an artist. But you sell your services or you sell your artwork. That's missing for the user when they get there. Then you could think about having a section that actually calls out some of the offers or services. So you might have a banner that specifically focuses.... We like to think of like three different images in that space. And one could be on your work that you do for corporate, work that you do as a consultant, or even merchandise. So you talk about it from that standpoint. 
The other thing that you would want to do is get email addresses. So you need something that encourages people to sign up for your email list. And that gives you an opportunity later, when you want to focus on selling, you can then generate email marketing, but you can't, if you don't have a way of collecting email addresses. 
A different way to feature your current piece of art is you could manually upload into a banner on the home page a reduced image, or you could have an app that you could use, like for example, a Facebook app and embed that. So it produces your latest post. And then possibly you want to think about having a way for people to get on your calendar, to consult with you. So you might offer a consultation service that's 15 minutes that people, whether they're B to C or B to B, could meet with you. And so a calendar service embedded on there with times and dates. That people can reach out to you and schedule that's convenient would be helpful. So that's something else that you want to think about. 
Now, one of the things that you'll see on your layout with your strategy is we have the website. We have B to B, B to C in here. So under services, if you have a drop-down for B to B and B to C, it might have custom work. And I'm going to talk a little bit more about that and corporate work. 
Now, one of the things I ideally, because you had mentioned that you enjoy doing the corporate work, it kind of feeds with what you do professionally, anyway, and it's more profitable, you could have a separate site later on that you have that really takes people from the corporate world using cartoons to help illustrate their sales kickoff, or their year and focus or whatever it is that you specifically want to help them with. But in the interim of it, we thought you should keep it here. You could have your page look or resemble more of a landing page if you wanted, but that's down the road. This is just a way to get started. And by separating the client work and the corporate work, it makes it easier for user to identify. It makes it easier for them to understand what they could get. So with that in mind, I want to further kind of go into that little yellow section if you will. So we're toggling between the yellow and the blue on your layout. 
[00:16:23] Nola: For listeners. Can you explain what yellow and blue is? 
[00:16:26] Lori: So we've laid this out, like an org chart with the levels, and we're going to post this on our resources page. So listeners, you can get an idea of what Garth is seeing, what we're talking about and how it might fit for you, if you're taking your hobby and wanting to move it into a business. 
[00:16:45] Nola: Next want to talk about your portfolio slash blog page. I love your portfolio. It's a front page right now. It's the home page. Don't stop doing that. It still has a place. And the suggestion is just relocate it, call it your blog. Okay. And then you have a merchandise page that can certainly be cleaned up a little bit, but the idea is to really considered displaying or featuring merchandise that most resonates with your target audience. But right now it's like, I think you kind of go by intuition or a good idea and that's not wrong, but the more now that you have an audience to actually study, you can find out what best resonates with them and narrow what you feature on your merchandise page. 
[00:17:29] Lori: And the next category is audience growth. And what we see is some of your current challenges, and I'm just going to discuss that with you here. Your posts lack intentionality. And by that, what we mean is, it's unclear who your target audience is that you're talking to. So like many creatives, you post because something in your life happened, you drew an image of it and now you're sharing it. But from the audience standpoint, they're coming in, just like they were looking at the general direction. They weren't following your train of thought and there it shows. So when you start thinking about who your audience is, you now have some place that you can go to analyze that. And the way to think about that is, who already exists and who do I want to draw more? So when you're thinking about that, a way to think about that is, do you want to attract more cartoon art admirers? Do you want to attract prospective subscribers? Do you want to attract prospective buyers or anything else? So when you're thinking about an audience and you start to break them down, You begin to recognize that your work, your post is intentionally resonating with specific people. And that gives you a way of kind of laying that out.
That goes the same for hashtags. You have a lot of hashtags and hashtags to us in looking at them. We're really looks like you're unclear how do you use them and why you're using them. 
[00:19:13] Nola: What we recommend is to start by understanding who your audiences are. And I say audiences, because that seems to be multiple audiences and that's great. And then to develop a strategy for posting that resonates with those different audiences. This will help you intentionally build your target audiences using hashtags as well as grow the audience that's most likely to contribute to your membership or to purchase your products. And so to analyze your audience, you have some data collected probably already. You can definitely start looking right now at your Facebook and Instagram and Twitter analytics. They all have that analytics page. Your website, you can use Google analytics to learn more about your audience. And what you can also do is study the interactions and engagements you get on your posts. I mean, you'll find out which ones get the most interaction, but by your own analysis, you'll find out which themes and which types of posts are getting the most engagement, which will really be informative later on.
Okay. 
[00:20:25] Lori: So the other thing we want to talk about is now how do you find audiences? And one of the things, you know, when I gave you that list of categories that you might be interested in attracting the audience, you can use hashtags to go find groups and you can become a member of those groups. And you can then ask the moderator about being able to post or share your cartoons. Which gives you an opportunity to get, to see what people do, but to do that, you need to spend some time and that's the same, regardless of where the audience is. It can just be fun to let people know by participating, listening, and then commenting. 
[00:21:07] Nola: So now we're going to look at the posts themselves and the challenges and how you could refine them. So your posts definitely do speak for themselves. Sometimes, you know, you get it, you just look at it. I mean, I do. The idea is that you can look at this frame and totally get what's going on and have some chuckles. But the context does help to clarify and to draw an audience in and to have your own voice attached to that and to really help with engagement and help invite others, people to respond to that and to engage. 
[00:21:43] Lori: So here are our recommendations, I'm going to give you two ways to kind of think about adding content. You could add it from what inspired you to create the specific GarthToon that you're using. So in that case, you're telling people about your observations, and then the creative process, and they can respond based on that. Or you could add some content that's related specifically to the post itself, and that allows you to create if you will, a story around it. And that story then enriches somebody's experience because they get more understanding or more relate-ability to you as the artist.
Now on your website, the way to possibly use that is to relate if you want it, for example, to let people know that you do custom work and you have something that could be customized, you can give them more information related to that. Does that make sense? 
[00:22:51] Garth: Yep. 
[00:22:51] Lori: Perfect. Only use hashtags for the ideal audience you want to attract. And don't put all the same hashtags on all your posts. If the post is related to a political component, make sure that that hashtag draws more of your like audience than the people who likely to oppose you. Use the hashtags with intention. Also, while it's great to have a number of hashtags, the hashtags should not tell the story of the post. The post should tell the story and the hashtags should support that.
[00:23:34] Nola: With the caveat, don't use a hashtag about a topic people are positively interested in if you're putting it into a negative light. So it might get a high volume, but high volume of people are going to go. How could you say that? 
[00:23:49] Lori: Unless of course you want to. You could be the Seth Rogen of the cartoon world and that's fine. You just have to be prepared to respond because if you don't respond, then you look, you're not interacting. And people want to buy from people that they like. On the other hand, if you want to poke the bear, go ahead and post it. 
[00:24:09] Garth: There are times you want to poke the bear. I mean, that is a political cartoon that also comes back to the kind of, one of the big things that you talk about is this. It's almost like pick your lane and going to many different ways. And so, you know, especially as he's trying to grow and attract business or custom work, you know, you want to be careful about as they come in, what, do they feel like you're poking them? Something that you see. So that's the line to tread. 
[00:24:36] Lori: Yeah, exactly. And we're not telling you don't poke the bear. We're just saying, be intentional about when and how and why you're doing it and make sure that your business is already well established so that your audience can participate. 
[00:24:51] Nola: Be berry intentional.
[00:24:57] Lori: Alright. So another way to think about this is the 80/20 rule. And 80% of your posts should be related to the topic that you're wanting to talk to, the audience that you're wanting to talk to, the hashtags that encourage more audience growth. 20%, that's where you get to use it and let people know the action that you want them to take. In this case, it could be buy, it could be download. It could be thinking about getting a gift and using the GarthToon as a gift. It could be targeted towards companies and laying out their sales strategy or whatever it is. So in that case, you have a photo and you link it to a specific merchandise that you're letting people know is for sale. You want to be able to do that, but the 80 20% is a great way to think about that. So if you did eight or nine posts that were general and you had your content there, then you might do one or two posts that are related to merchandise or, Hey, it's the holidays. Think about giving a unique gift. That kind of thing. 
Graphic or links to your services page would be really helpful. Visual art is content. Written art gives people direction. And you want to make sure you're balancing both of those. The other is ask people, questions. Ask them if they can relate. Ask them what their experience is.. 
[00:26:29] Nola: So the other main challenge that you were experiencing, or the question you wanted to have answers, how do I price my custom work? For corporate and for non-corporate? So, let me just talk about corporate for a minute. Especially corporate pricing. Pricing is based on value. You can't really have too high of a price. It's very subjective, especially with regard to art. You will have customers for that, which your role is to package it up so people will recognize the value. And there are things you can add to a calling it a package. So a package, you know, the main component of a package may be the actual illustration, the deliverable. But what else comes around that deliverable? What is the expertise behind that deliverable? So it's not one bullet of, this is what I can do. It's a bullet of, you know, five or seven or more things that this company will get. And this is your price. So gosh, you have a high value. I mean, you will get your money's worth. It's never about price really. And once it becomes about price, you've just changed which customers you get. So that's corporate. 
[00:27:39] Garth: Well that definitely resonates, because that's the approach on the consulting side.
[00:27:41] Lori: When it comes to individual clients, as the customer, a way to think about this is you don't do caricatures and you don't do exact lookalikes. What you do is draw something that's similar. And if you explain that, then people go in with that expectation. 
[00:28:02] Garth: Yeah. 
[00:28:02] Lori: So keeping that in expectation when it comes to pricing and again, there's a strategy behind it, but we wanted to give you a way of framing it and thinking about it.
So this also is like packages. If you've got some cartoons already established, if you were to look at your array and say, you know, and I'm just going to pick one, let's say that it's a superhero. If you make that a template, and then give people in this package, so we'll say the starting rate for this template is $125, and you can choose from this array of hair color, eye color, personal marks on the face, the letter that goes on there, one frame. Two people, one comment, starting at this price. And then your higher price is when it's from scratch, when you're creating a totally custom piece. And what happens is it gives people a framework for working within something in a price point they can afford. And for the higher end, gives them an idea of what that is included. So you really want to think about it again from packages. It might be one frame starting at this price, two frames, starting at this price. Working within the structure versus creating from something totally original. And market that from that component. Which, when Nola and I were looking at the pricing and the packaging for both corporate and individual customers is what lended itself to, on your PDF, our bonus, which you will now see is an app. 
So this allows you to kind of think about creating something that if you ever wanted to give people a way to use that similar, here's the eye selection. Here's the framework that I already have. And if you want to print it out, or you want to customize it or label it, then people purchase it. So they can use it and share it and kind of help spread the word about GarthToons, or they can print it out like a PDF in the same way that you can using Etsy or your print on demand. When they take it and they move it offline, then there's that transaction. And because you already have templates available, you can add to your growing repertoire as you move forward. What do you think about all of this? Comments? 
[00:30:45] Garth: It feels pretty spot on and you know, some of the stuff that definitely I wrestled with doing the work to do the analytics and that really understand the audience beyond the sort of gut check of, oh, that one got shared a bunch of times, or this one's been making the rounds and has gone viral and that sort of thing, but really then to be able to understand that, and then, you know, that's probably the piece that I wrestled with. 
The daily cartoons are typically what interests me. And so that's kind of why it's a bit all over the map, but it makes sense to me doesn't necessarily make sense to the audience. So that's what probably limiting people engaging more frequently. So being able to pick that, being more selective on that. 
The idea of the switching to more of a business focused marketing website makes tons of sense. And probably is the piece that it will pay off bigger than some of the others. When you're talking about the pricing, I like the idea of having, you know, a couple of different pricing packages, even if some of the lower end stuff is not as likely to get it picked up because it's essentially creating that anchor bias because my art work well with art work, people don't really know what it's going to cost. So it could cost all over the map depending on it. But Dan Arielli the rational irrational guy, that talks about the psychology of economics and you know, some of the things he's done where you basically create two different price points, one that's less attractive, and then just the other one's just more attractive by the fact that it's next to one that's less attractive. So you can sort of start to drive what people to start to view, and don't really want to be locked into this template. So, yeah. Okay. Now I get it. It's custom. So it's going to cost more. 
[00:32:19] Lori: Exactly. 
[00:32:20] Garth: It anchored someone on the idea of, I only want to pay this price point. I'm only going to get locked into a few choices. So that makes a lot of sense too. 
You know, the app. sounds very cool. And that's probably explore that a bit more and I know nothing but creating an app. Definitely have to look into outsourcing in the idea of, you know, how do you create something that then can be templatized and add a bunch of others? I know that offer probably then lends itself it could lend itself to the idea of NFTs and something like that down the line, because that seems to be one of the ways to do that is just creating a template of something that then can be randomized to create unique thousands of versions of it that it's hard to sit there and draw all of those. 
[00:32:59] Lori: No, but you already have some stuff. And that's where it kind of feeds into that, seeding it with the things that could be turned into templates that people can use. So that you have that seating there. And then of course, which is why the joy of creation needs to stay because it's what inspires these other things. But you've got so much, I bet if you go through your portfolio, there's some stuff that is there for you to use for seeding. 
[00:33:27] Garth: Yep. Sounds good. I really appreciate everything that you guys put into this and gives me a lot to work on some of the directions and really put in, be more intentional on some of the approaches and planning of it, as opposed to right now, very opportunistic and reactive.
[00:33:42] Lori: Perfect. That's great to hear. Thank you, Garth, for being our guest on this edition of Ask Muse. And if somebody wants to learn more about you and the services you provide, how can they reach you? 
[00:33:53] Garth: You can go to GarthToons.com. You can reach out to me at garthtoons@gmail.com or follow me on social channels @GarthToons. 
[00:34:02] Lori: Perfect. Thank you so much for listening to this episode. We hope it makes all the difference in you getting started on your side business so you can create the best and most exciting life. Not sure how to turn your hobby into a profitable side business? Contact us at stickybrandlab.com/contact. We'd be happy to help you. If you found the information shared here today helpful, let us know by posting here where you're listening or on our Facebook page. That way we can learn more about your business goals and ideas, as well as send you love, encouragement, and congratulate you on the amazing and courageous decision you've made.
[00:34:39] Nola: Be sure to come back next Tuesday and every Tuesday for another informative, inspiring and motivating episode. And remember: action creates results. So tap into your desire to create a business and brand you love by taking 1% action every day. Small steps, big effects. 
[00:34:57] Lori: Do you have questions about creating a personal brand, side hustle or small business? Sign up for one of our clarity sessions. For more information, contact us at stickybrandlab.com/contact.
But if you could turn some of your images into templates, 
[00:35:20] Nola: we have that later on in our script, you're getting ahead of ourselves. 
[00:35:25] Lori: Sorry about that. Nevermind.