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The Sticky Brand Lab Podcast

Empowerment for professional women who are ready to call themselves an entrepreneur!

Small steps. Big wins.

Bursting with humor, optimism, and real-world experience, each weekly, engaging episode provides you with small actionable steps for building a profitable side business. Come be a part of our safe, judgement-free, diverse community of like-minded entrepreneurial seekers.

"Love the Sticky Brand Lab!
[The podcast] provided me so much insight as I began to build my new business!"
~Jessica Kersey Rodriguez, Founder, Cloud 9 Nonprofit Advisors (www.thrivewithcloud9.com)

How Do I Turn My Art Hobby Into an Income Stream? Part 2 - Ask Muse Edition - #59

11/16/2021

Show Notes

  In this two-part, double-episode Ask Muse edition, Lori Vajda and Nola Boea give cartoonist Garth German, creator of GarthToons, actionable advice to monetize his art and turn his creative hobby into a profitable side business.
     In Part 1, Garth described his main challenges: Growing his audience, turning them into buyers, and pricing his custom work for two very different types of clients. Right now he’s “feeding the social media beast” and taking requests for merchandise or custom work as they come, but much of his marketing is sheer guesswork.
     In Part 2, Lori and Nola give Garth give overarching strategies and tactical tips to target specific audiences and attract them to a business-focused website. They also give effective ways to package and price his custom work yet retain the joy of creating art.

How Do I Turn My Art Hobby Into an Income Stream? Part 1 - Ask Muse Edition - #58

11/16/2021

Show Notes

In this two-part, double-episode Ask Muse edition, Lori Vajda and Nola Boea give cartoonist Garth German, creator of GarthToons, actionable advice to monetize his art and turn his creative hobby into a profitable side business.

In Part 1, Garth describes his main challenges: Growing his audience, turning them into buyers, and pricing his custom work for two very different types of clients. Right now he’s “feeding the social media beast” and taking requests for merchandise or custom work as they come. But much of his marketing is sheer guesswork.

Ask Muse: Elizabeth Ionita and Chanelle Lavigne Get Answers on How to Start a Successful Professional Women’s Membership Business #032

5/10/2021

Show Notes

In part one, Elizabeth Ionita and Chanelle Lavigne shared their vision for creating a business platform where professional women could come together to find resources for personal and professional exploration and development. Tune in as Lori Vajda and Nola Boea share their vision for creating this recurring revenue stream. Will Elizabeth and Chanelle be in agreement? If you’ve dreamed of starting a membership business you will not want to miss this episode. Get access to the handouts, resources and step-by-step guidance so you can take small steps leading to big effects and for creating and launching a successful new membership business.

Ask Muse: How Do We Start a Successful Professional Women’s Membership Business? #031

5/10/2021

Show Notes

Have you dreamed of starting a networking community? Maybe you’ve wondered if it’s possible to create a thriving community in which members would be willing to pay a fee to access premium content, resources and attend ‘members only’ events. In this episode of Ask Muse, guests Elizabeth Ionita and Chanelle Lavigne ask Nola Boea and Lori Vajda to help them explore this business idea.

Ask Muse Part 2: Can You Help Me Turn My Passions Into A Side Hustle? - #021

3/2/2021

Show Notes

In part one, Tara McKinney explained to Lori and Nola the challenge she was having taking her varied interests, passions and approaches to spirituality and applying them to a singular business model. Tune in to hear their innovative suggestions for helping this hybrid thinker and practitioner create, market and brand herself and her business. Listen in as Tara shares her thoughts on several messaging ideas Nola and Lori present for her consideration. Will she be able to use them to capture people's attention and get them to lean in? Hear her thoughts as they share DIY resources, checklists and step-by-step guides so she can take small steps leading to big effects to create and launch her new business, herself.

Ask Muse Part 1: Can You Help Me Turn My Passions Into A Side Hustle? - #020

3/1/2021

Show Notes

In this episode of Ask Muse, guest Tara McKinney asks Nola Boea and Lori Vajda to help her explore business ideas that combine her passions for yoga and healthy cooking, along with her interest in ayurvedic approaches, and turn them into a profitable side hustle. What started out as a podcast club with members from around the world, soon gave Tara a platform to share her recipes, knowledge and experience with others. The response has been overwhelmingly positive and brought to light Tara’s desire to help others with her holistic approach to mind, body, and spiritual connection. The combination of positive feedback from members and her own entrepreneurial interest brought Tara to Ask Muse for help creating a business strategy, directional approach and messaging that would resonate with her like minded prospective clients.

Ask Muse: Now That I am a Hairstylist Out On My Own, How Do I Create and Market Myself and My Business? - #012

1/10/2021

Show Notes

In this episode of Ask Muse, you’re going to hear Nola and Lori talk to stylist, colorist and now business owner, Scott Rottenberg. Scott’s been a hairstylist for more than 30 years, yet he has no online presence or brand reputation. With the doors permanently closed at the salon he had been working under for the last ten years, Scott chose to start anew and work for himself as an independent hair salon owner. With this entrepreneurial shift, Scott, a self professed techno luddite, came to Ask Muse for help creating a business strategy and establishing an online presence and reputation so his clients, and prospective clients, can find him online.

Ask Muse: Part 2 - Our Recommendations for Creating and Marketing Yourself and Your Business- #013

1/10/2021

Show Notes

In part one, Lori and Nola heard the challenges entrepreneur and hairstylist Scott Rottenberg was having now that he was out on his own and trying to establish his new business. Tune in to hear their suggestions for helping this self described techno-novice, create, market and brand himself and his business. In addition, Nola and Lori designed and presented Scott with resources, checklists and step-by-step guides. Each standalone document was designed so Scott could take small steps leading to big effects as well as DIY most, if not all, the elements himself.

Ask Muse Part 2: Our Recommendations for Positioning & Branding So You Resonate with Virtual Audiences #007

12/7/2020

Show Notes

In part one, Lori and Nola heard the challenges entrepreneur and business coach Carol Boston was having resonating with virtual audiences. Now hear their suggestions for messaging that is sure to get Carol’s target audiences' attention. In addition, Nola and Lori designed and presented Carol with two workflows. One workflow helps her choose virtual events that are a good match for her business, and the other is to help her ‘Master the Art of the Virtual Appearance.’

Ask Muse Part 1: How Do I Position and Brand Myself for Virtual Audiences? #006

12/7/2020

Show Notes

In this episode of Ask Muse, you’re going to hear Nola and Lori talk to entrepreneur and business coach, Carol, from carolboston.com. Until recently, Carol had been meeting clients and prospective clients face-to-face. Now she’s shifted her business and networking to virtual and needs help coming up with messaging that resonates with online audiences as well as help choosing virtual events where her ideal clients might be.