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Effective Lead Generation Tips for Side Business Owners Ready to Attract More of Their Ideal Customers - #43

7/27/2021

Show Notes

A beautifully written, uniquely informative lead gen can make a prospective customer feel like they are reading information from an expert in the field. This kind of outcome can be great for your business for two reasons. One, it increases your value and two, it improves your authority and credibility in the eyes of your target audience. Unfortunately, too many pieces of lead generation content are uninteresting, unhelpful and a downright waste of a reader’s time. So, how can you, a solopreneur, ensure your lead gen is a success? To find out, Nola Boea and Lori Vajda sat down with professional writer, marketing and author coach Leanne Regalla. Leanne is the founder of Writing That Resonates, a company that specializes in working with entrepreneurs, consultants, coaches, and experts who want to attract their perfect clients 24/7 with great content.

In this episode Leanne shares her tips, insights and strategies so entrepreneurs and side business owners can create resources that showcase their depth of knowledge and position themselves as an authority in their field.

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How to Create a Signature Style for Your Business and Personal Brand - #42

7/19/2021

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Show Notes

As a side businesspreneur, your personal brand and company brand are closely entwined. And, as such, the clothes, makeup, hair, and accessories you wear become a crucial element to creating the type of brand image you want to reflect to customers, colleagues and the public. To understand the power your clothes and grooming play in how others see you and how you see yourself, Lori Vajda and Nola Boea sat down with professional Style Consultant Solita Roberts. Solita is the founder of Style To Impact, a personal styling and image consulting agency working with high-performing, purpose-driven women entrepreneurs and professionals to refine their wardrobe and image so they can showcase their talents, expertise, and thought leadership with confidence.

In this episode Solita shares her tips, insights and strategies so listeners can learn how to make the best use of your clothes while building a strong, memorable and confident image and brand.

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Features vs Benefits: A How-To Guide for Writing Content that Speaks to the Heart and Sells to the Head of Your Ideal Buyer - #41

7/16/2021

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Show Notes

As a solopreneur, you are tasked with being the copywriter and marketing team of your side business. In this episode Lori Vajda and Nola Boea are sharing their combined copywriting and digital marketing skills to teach you how to create messaging that speaks to what is relevant and important to your ideal buyer.

Listen in as they explain how communicating the benefits – not just the features - increases conversion in today’s episode.

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I have an Idea for an App. How to Turn Your Great App Idea into an Actual Product - #40

7/6/2021

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Show Notes

You’re not a developer, but you have an innovative idea for a software or maybe a mobile app, now what? How can a non-techie turn a great idea into a viable product without blowing your budget? That’s exactly what Lori Vajda and Nola Boea wanted to know so they sat down with Igor Belagorudsky, Founder and CEO of Fast CTO. Igor and his team started the company to help people and companies with great software ideas get them built the right way, the first time around.
In this episode Igor shares his experience, insights and tips so listeners can learn what you need to know about hiring developers, why you don’t want an SOW (statement of work), and how to build a successful tech company.

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The Sticky Brand Lab Podcast

Effective Lead Generation Tips for Side Business Owners Ready to Attract More of Their Ideal Customers - #43

Show Notes

How to Create a Signature Style for Your Business and Personal Brand - #42

Show Notes

Features vs Benefits: A How-To Guide for Writing Content that Speaks to the Heart and Sells to the Head of Your Ideal Buyer - #41

Show Notes

I have an Idea for an App. How to Turn Your Great App Idea into an Actual Product - #40

Show Notes

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