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The Sticky Brand Lab Podcast

Empowerment for professional women who are ready to call themselves an entrepreneur!

Small steps. Big wins.

Bursting with humor, optimism, and real-world experience, each weekly, engaging episode provides you with small actionable steps for building a profitable side business. Come be a part of our safe, judgement-free, diverse community of like-minded entrepreneurial seekers.

"Love the Sticky Brand Lab!
[The podcast] provided me so much insight as I began to build my new business!"
~Jessica Kersey Rodriguez, Founder, Cloud 9 Nonprofit Advisors (www.thrivewithcloud9.com)

#086 - The Life-Changing Magic Of Time Off

5/23/2022

Show Notes

When was the last time you came up with an interesting idea? If you’re like many new entrepreneurs, your schedule rarely allows time for your mind to wander off topic.

Research shows that some of our most creative inspiration happens when we allow our brains to rest and stop working so hard, which is why co-hosts Lori Vajda and Nola Boea set out to discover how downtime can not only be great for business, it might just help you come up with your next great idea.

#085 - 5 Must Have (Mostly Free) Small Business Tools

5/16/2022

Show Notes

Whether you’re in the early creative launch stage or you’re a seasoned side business entrepreneur, there are times when it seems there aren't enough hours in the day for all the tasks. From writing proposals to meeting with prospects to responding to emails and other administration tasks, your days are full.

With a goal of helping you work smarter and not harder, co-hosts Nola Boea and Lori Vajda are on a mission to find you free or very low-cost software tools to help you streamline your business and make your work less stressful.

#84: How to create messaging that solves your buyer’s pain points

5/9/2022

Show Notes

Your prospective customer may be on a journey, but their path to you won’t be a straight line. So how do you create messaging that resonates and brings them closer to the sale?

To solve that mystery co-hosts Lori Vajda and Nola Boea are taking a deep dive look at stage 2 of customer awareness, the pain/problem aware stage. But, don’t let the name fool you. This top of funnel prospect isn’t looking to make a purchase - just yet.

#83 - NFT Project: The Role Of A Community Moderator With Artist & Co-Founder Christine Gu

5/3/2022

Show Notes

More and more creatives, artists, developers and project teams are launching their own NFT projects. Lori Vajda and Nola Boea explore the importance of the Community Moderator role to market, promote and engage with project audiences, with returning guest Christine Gu, NFT entrepreneur, artist, and co-founder of Mini Monkey Mafia. She shares her knowledge, experience and recommendations for anyone new to the role of an NFT Discord community manager and those ready to level-up their skills.

#82: How Finding Your Bliss Led Two Entrepreneurs to Start a Podcast, With Mariana Suarez and Noel Tubner

4/26/2022

Show Notes

\Of the nearly 70 million Americans running a side business, less than half were motivated solely by the desire to make money. In fact, 38% say they starting their business to ‘do something fun, 28% wanted to ‘develop new skills’ and 16% wanted to ‘test a specific business idea’ before making the leap.

In this episode co-hosts Nola Boea and Lori Vajda sat down with two entrepreneurial, multi-talented women, to learn what drove them to not only diversify their own career paths, but to create a podcast where people share what motivated them to go find their bliss.

#81: How to Balance Your Side Business With Your Full Time Work

4/18/2022

Show Notes

According to CNN, more than 44 million people have diversified their career and are earning multiple streams of income, many through their side business(es). Let’s be honest, starting a business while still employed elsewhere can be tough, but it’s often not as difficult as you might think.

In this episode co-hosts Lori Vajda and Nola Boea are switching places and are the podcast guests on the Writer’s Mindset podcast. Listen in as we share our tips and insights for how you can find balance between working your traditional day job and diversifying your career portfolio with a side business.

#80: Why Your Small Business Partnership Needs A Prenup Agreement with Tanya Bower

4/11/2022

Show Notes

Regardless of the type of business you’re forming or whether your business partner is a friend, sibling, family member or colleague, you don’t know how long the relationship will continue and how it will end.

To understand the ins and outs of how business prenuptial agreements work co-hosts Lori Vajda and Nola Boea sat down with legal expert Tanya Bower. Listen in as she explains how a business pre-nup protects both of your interests, what specifically should be included in the agreement, and what to do if you formed a partnership without one.

#79: A Beginners Guide to Selling on Amazon with Expert Anna Davidson

4/4/2022

Show Notes

While it can be relatively easy to get started as an Amazon Seller, even for beginners, that doesn’t mean it’s easy to start making a profit. You have to be very aware of your costs and the fees you are paying, otherwise you could lose money.

In this episode co-hosts Nola Boea and Lori Vajda talk to Amazon expert, Anna Davidson, about her do’s and don’ts for setting up a profitable shop. She’s here to de-mystify and de-stress the process so you can quickly launch your Amazon business.

#078: Entrepreneurial Journeys: Where Are They Now With Sophia Flot-Warner

3/28/2022

Show Notes

People over 40 years of age now account for most of the new startup activity happening around the world. As we celebrate the new face of side business CEOs, it’s time to reexamine our previously held assumptions about the journey to entrepreneurship.
In this episode co-hosts Lori Vajda and Nola Boea check in with Sophia Flot-Warner, Senior Director of Learning and Development, actor, writer, producer, and CEO of Freelance Sophie, her Virtual Assistant business. We wanted to learn what’s changed since Covid, and the pivots she’s recently made on her entrepreneurial path.

#77: 5 Stages of Buyer Awareness That Will Help You Write Better Content

3/21/2022

Show Notes

You have a great product (or service), yet you struggle to convert prospects into buyers. The reason likely has little to do with the ‘what you’re selling’. Here’s the difficulty of effective marketing: each customer you reach out to may be at a different level of “customer awareness.”

In this episode co-hosts Lori Vajda and Nola Boea are breaking down the details so you can identify the 5 stages of customer awareness and then craft different messages to meet your customer at the stage they’re in.