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The Sticky Brand Lab Podcast

Empowerment for professional women who are ready to call themselves an entrepreneur!

Small steps. Big wins.

Bursting with humor, optimism, and real-world experience, each weekly, engaging episode provides you with small actionable steps for building a profitable side business. Come be a part of our safe, judgement-free, diverse community of like-minded entrepreneurial seekers.

"Love the Sticky Brand Lab!
[The podcast] provided me so much insight as I began to build my new business!"
~Jessica Kersey Rodriguez, Founder, Cloud 9 Nonprofit Advisors (www.thrivewithcloud9.com)

#119: 21+ Ideas for Starting a Passive Income Business in 2023

1/30/2023

Show Notes

We think starting a side business is a great way to achieve financial independence and an ideal opportunity to try your hand at entrepreneurship because you can do it while working your day job. But growing a profitable business in 2023 and beyond can take a lot of time and energy.

If you’re ready to start a business but worry you may not have the bandwidth, we have a solution worth considering. In this episode, co-hosts Lori Vajda and Nola Boea cover the what, how, and why a passive income business model might just be the best way to start your entrepreneurial journey, plus we've got over 21 business ideas for you to consider.

#118: 7 Lessons Journalist Noa Gadot Learned From Interviewing Successful Women Entrepreneurs

1/23/2023

Show Notes

Have you dreamed of being an entrepreneur but haven’t yet taken the leap? There's never been a better time for women to start their own business. Whether you simply want to work for yourself or you're driven to build the next big thing in tech, you'll find inspiration in this episode.

In Part 2 of our interview, co-hosts Lori Vajda and Nola Boea talk with tech entrepreneur and CTech journalist Noa Gadot about what she’s learned from interviewing female founders. Listen as Noa talks about the lessons that successful women business owners have learned, the challenges they have faced, and the advice they have given her.

#117: How to Keep Your Stress Level in Check When Starting Your New Business!

1/17/2023

Show Notes

There are plenty of benefits to starting your own side business. And while the downsides may be few, one important challenge is learning how to manage the stress that comes with being your own boss.

When we aren’t mentally, emotionally, and physically well, our businesses won’t be either. In addition to contributing to burnout, poor stress management and coping techniques can ultimately impede the growth and momentum of a company. In this episode, co-hosts Lori Vajda and Nola Boea are sharing their fifteen tips, techniques, and tools to help you reduce and manage stress so you can successfully and confidently run your side business.

#116: Female Tech Founder Noa Gadot is Changing Brand Marketing—For the Better!

1/10/2023

Show Notes

Product reviews are not new, but recently they’ve become less trustworthy as influencers charge high fees for their endorsements and more marketing agencies purchase fake reviews. Noa Gadot founded the5starz to change this.

Today, co-hosts Nola Boea and Lori Vajda sit down with entrepreneur Noa Gadot, owner of the Israeli company the5starz, to hear how she started her game-changing company and what lessons she learned along the way. Find out how this tech CEO brought her incredible marketing solution to market as she shares her inspiring founder story with us.

#115: Looking Back. Looking Forward. The Power of Doing an Annual Business Review.

12/20/2022

Show Notes

Looking at things as they are, rather than as we would like them to be, enables us to set an intention and make sure that everything that is under our control is in line with that intention.

With that goal in mind, co-hosts Lori Vajda and Nola Boea take a realistic look back at the challenges, opportunities, and triumphs that made the year, as well as some of the new directions and new ventures they have planned for the future. And while our experiences may be somewhat unique to us, we feel there are insights you can apply to your own journey, or at the very least, find inspiration in our sharing.

Tune in and hear what they’ve learned about themselves; it just might help you plan your most successful business launch in the New Year.

#114: Entrepreneurship: How To Stand Out in the Expert Economy

12/12/2022

Show Notes

You’ve been in your career for a while, and if you’re like most professionals, you have a lot of real-world experience under your belt. So why not profit from your knowledge? In today’s “expert economy,” that’s exactly what aspiring entrepreneurs are doing.

Most people have knowledge, wisdom, and lessons learned to impart that could be very beneficial to others. And in this episode, co-hosts Lori Vajda and Nola Boea are sharing their method to help you determine which of your insights and skills are marketable. Freelance providers as well as on-demand consulting services have given people the flexibility to set their own schedule, the ability to be their own boss, and the opportunity to earn more income.

#113: The Future Of Work and Entrepreneurship With Futurist Joe Tankersley

12/5/2022

Show Notes

Between 2020 and today, we’ve seen seismic shifts, from where we work to how we work. As the year comes to a close and the New Year is just weeks away, we wonder what the future of work and entrepreneurship will look like.

To get some insight, co-hosts Nola Boea and Lori Vajda sat down with professional futurist Joe Tankersley to take a deeper look at the opportunities, challenges, and realities for aspiring entrepreneurs.

#112: How To Start & Grow A Side Business Based On Your Knowledge, Experience, And Expertise

11/28/2022

Show Notes

Do you dream about becoming an entrepreneur? You might be surprised to learn how quickly you can start a business based on the experience you already have. And it is all because the knowledge that took you years to acquire will shorten the learning curve for customers.

In this short episode, co-hosts Lori Vajda and Nola Boea explain how to determine which of your skills, experiences, and knowledge-shares are the right fit for starting your business. They’re also sharing 4 profitable steps to growing your business, so you can determine which step fits your personality, skills, interests, and the lifestyle you want to create.

#111: 7 Types of Side Business Entrepreneurs: Which is Right For You?

11/22/2022

Show Notes

It’s time to rethink the traditional career idea. Better yet, it’s time to unlearn and relearn a totally new way of thinking about your career. Gone are the days when having one career and one source of income would take you to retirement and beyond. Today, it’s about diversifying your career and one way to do that is through entrepreneurship.
In this episode, Nola Boea and Lori Vajda share 7 types of entrepreneurial opportunities– each one with its own unique set of benefits and challenges, so you can determine which one best fits your personality, skills, interests, and lifestyle.

#110: The Best Urgency Messaging To Help You Increase Sales

11/14/2022

Show Notes

The Internet makes it easy for customers to shop around and compare options and prices. Unfortunately, the result is that it can take customers much longer to complete a purchase cycle. One way to speed things along, is to create a sense of urgency.

In this episode, Lori Vajda and Nola Boea explain what urgency in sales is, how FOMO (fear of missing out) and scarcity can help move customers along so you increase sales. We’re also sharing seven phrases you can use in your marketing material to guide your target audience to make a purchase.