Blog Archives

#112: How To Start & Grow A Side Business Based On Your Knowledge, Experience, And Expertise

11/28/2022

Show Notes

Do you dream about becoming an entrepreneur? You might be surprised to learn how quickly you can start a business based on the experience you already have. And it is all because the knowledge that took you years to acquire will shorten the learning curve for customers.

In this short episode, co-hosts Lori Vajda and Nola Boea explain how to determine which of your skills, experiences, and knowledge-shares are the right fit for starting your business. They’re also sharing 4 profitable steps to growing your business, so you can determine which step fits your personality, skills, interests, and the lifestyle you want to create.

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#111: 7 Types of Side Business Entrepreneurs: Which is Right For You?

11/22/2022

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Show Notes

It’s time to rethink the traditional career idea. Better yet, it’s time to unlearn and relearn a totally new way of thinking about your career. Gone are the days when having one career and one source of income would take you to retirement and beyond. Today, it’s about diversifying your career and one way to do that is through entrepreneurship.
In this episode, Nola Boea and Lori Vajda share 7 types of entrepreneurial opportunities– each one with its own unique set of benefits and challenges, so you can determine which one best fits your personality, skills, interests, and lifestyle.

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#110: The Best Urgency Messaging To Help You Increase Sales

11/14/2022

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Show Notes

The Internet makes it easy for customers to shop around and compare options and prices. Unfortunately, the result is that it can take customers much longer to complete a purchase cycle. One way to speed things along, is to create a sense of urgency.

In this episode, Lori Vajda and Nola Boea explain what urgency in sales is, how FOMO (fear of missing out) and scarcity can help move customers along so you increase sales. We’re also sharing seven phrases you can use in your marketing material to guide your target audience to make a purchase.

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#109: How to Deal with 3 Common Types of Customer Rejections

11/7/2022

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Show Notes

As an entrepreneur, hearing ‘no’ from a prospective customer stings. Yes, it hurts emotionally, but customer rejections are also a real threat to your business’s success.

In this episode, Nola Boea and Lori Vajda explain three types of customer rejections: One type, you might want to consider pursuing, one you might revisit later, and the third you definitely want to ignore altogether.

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#108: How To Write Eye Catchy, Hard To Resist Call To Action Messages

11/2/2022

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Show Notes

Do you want your reader, website visitor, or customer to do something? Then your message needs a call-to-action (CTA). A call to action is a short invitation for your reader to take a desired action. You often see call to action at the end of an email, on an ad, or website

In this episode, Nola Boea and Lori Vajda explain the steps to writing a good call to action, giving you tips and tricks so you can create eye catching, hard to resist messaging. Plus, they give you more than 20 examples you can use immediately to make readers take action. Be sure to download your free Call-to-Action Tipsheet.

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The Sticky Brand Lab Podcast

#112: How To Start & Grow A Side Business Based On Your Knowledge, Experience, And Expertise

Show Notes

#111: 7 Types of Side Business Entrepreneurs: Which is Right For You?

Show Notes

#110: The Best Urgency Messaging To Help You Increase Sales

Show Notes

#109: How to Deal with 3 Common Types of Customer Rejections

Show Notes

#108: How To Write Eye Catchy, Hard To Resist Call To Action Messages

Show Notes

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