​Your Seamless Shortcut to Being Unforgettable.
Don't Chase "Reach." Build "Sticky" Recognition! 

Build Your Personal Brand & Create Your Signature Authority with High-End Videos, Audios, & Digital Downloads 
Without Feeling Like You're Performing.
As your Personal Branding Production Partner, we'll handle the 'Invisible Production,' ensuring your audience sees and hears only your direct expertise.
Personal branding for quiet, private, and under-the-radar experts.

​Most advice on personal branding will tell you to be "louder" and "always on" to capture attention. At Sticky Brand Lab, we understand that for busy CEOs, business professionals, or entrepreneurs, this isn’t a strategy—it’s an energy drain.
​
You don't need to become a performer or content creator to reach your clients & customers; you need a personal branding production partner.

What Makes Us Different?
We Have a Seamless Shortcut to Building Personal Brands.

  • The Virtual Sanctuary: We bypass the pressure of traditional studios. We meet you in our high-end virtual studio so you can record wherever there's Wi-Fi. No travel. No film crews. No "camera stare-down". You simply have a high-impact, relaxed Signature Session from the comfort of your own space.

  • Invisible Production: In our production lab, we re-engineer your session to remove the interview structure entirely. The audience never hears a Producer’s voice—they only hear yours. We translate your insights into Human-Speak: the kind of "insider wisdom" that actually fits a human conversation.​
​​
  • The Art of the Hint: Your wisdom is public; your life is private. We use Vivid Detail and Strategic Shadow to tell stories that go deeper without "telling all." We ground your insights in sharp, sensory moments while keeping your private information exactly where it belongs.

About Lori

I’m Lori Vajda, the visionary behind Sticky Brand Lab. I've made it my mission to transform how busy professionals like you build their personal brand.

  • Conversational intelligence. Our approach is built on a specialized background in podcasting, clinical work, and writing. This foundation allows us to help busy experts reclaim their First-Person Authority—the kind that can’t be faked by AI.
  • ​Artistry with words. With over a decade of experience in corporate and digital content strategy, including my work as a content strategist and copywriter for a Fortune 500 company and GB Brand Partners, I have developed a broad and deep understanding of effective messaging, audience engagement, and multi-platform content creation.
  • Entrepreneurially driven. I founded three distinct service-based businesses—beginning with Dating Made Simple and later evolving Sticky Brand Lab from its original podcast. This gave me firsthand insight into the exact challenges professionals encounter when building their brands and sharing their expertise efficiently.
Our mission is simple: To ensure the right people remember your name.

CLIENT TESTIMONIALS

Kelly Alvarez Vitale
President, Strategic Philanthropy
"The team was helpful in preparing me for the interview but also providing an environment that was professional, light, fun and casual."

​
Lisa Mullis
Brand Messaging Specialist,
Founder of Paraphrase Communications
“Great experience.
​I felt like I was sitting down to talk with an old friend.”

​
Judy McNeal
CEO of QB's Magnetic Creations
“I really enjoyed having a conversation with you ladies. You made me feel very at ease with your style of communicating and your ability to bring out and
​highlight the best. I loved every bit
of our session thank you!”
Ready to turn your expertise into a content powerhouse?
Book your FREE CONSULTATION today!

Authenticity that Sells and Engages

Don't take our word for it. Watch how we turn a single conversation into powerful moments
that resonate with your audience, allowing you to build trust and drive influence. 

National Academy of Inventors

National Academy of Inventors

Paraphrase Communications

​Get a Better Return on Your Expertise

Reclaim your time and truly transform your personal branding 
​ with consistent, authentic content that drives real results.
Signature Session:
This relaxed, high-impact conversation serves as the fuel for your content engine.  Share wisdom that resonates.​
Zero-Friction Recording​:
No travel. No studios. No crews.
Using a high-end virtual studio means we can record anywhere there's WiFi. 
The Art of the Hint:​​​
We utilize "vivid detail" and "strategic shadow" as storytelling tools to delve deeper without revealing everything.
Invisible Production​:​​​
​Your audience never hears the Producer’s voice, only your direct-to-audience authority.

Our Friends Who Chose to
​ Make Content Differently

Human-Generated Content
​ Gets 5x More Traffic

​Forget the pressure.


Our strategic interviews are designed to be a casual, relaxed,
and engaging conversation where you can simply be yourself.
 
That’s how we capture the raw, genuine essence of your unique voice,
turning it into ready-to-use content that truly reflects your story
and experience and deeply resonates with your audience.
 
The result is authentic influence that is both powerful and meaningful.

Watch our client, Lisa, share her expertise.

STARTER
The Essential Shortcut to Consistency

$950/month

   (30-45 min) pre-interview & strategy session
  • 1 interview per month (1 featured & 1 mini topic)
  • Choice of audio or video recording. Includes script and music.
  • 1 short-form audio snippet with image/video, branded with logo
  • 2 digital formats (carousel, image, or short-form blog post)
  • OR
  • 2 short reels, 1 short-form article or blog post
  • Includes engaging social media posts

PROFESSIONAL
The Authority Builder: Full Spectrum Media

$2,700/month

  (40-60 min) pre-interview & strategy session
  Audio & Video interview per month (1         featured & 2 mini topics)
  • ​​1 Audio (up to 25 min) includes: script, music, custom opening, closing, show notes, and unedited transcript
  • 2 ​Short-form audio clips with image (branded with logo)
  • 2 Social media formats (choice of carousel, image, or short-form blog post)
  • 2 Social media reels
  • Engaging social media posts
  • 1 Short-form articles or blog posts
  • 1 PDF download to offer your audience

BUSINESS
The Legacy Tier: Niche Domination

$5,700/month

       (60-90 min) pre-interview & strategy session
  • Ongoing coaching to improve audio and video recordings
  • 2 to 3 Audio & Video interview per month (2 featured & 4 mini topics)
  • ​​2 Audio (up to 30 min ea) includes: script, music, custom opening, closing, show notes, transcript
  • 3 Short-form audio clips with image (branded with logo)
  • 1 Audio overlay clip (audio w/video)
  • 4 ​Social media formats (choice of carousel, image, or short-form blog post)
  • 2 ​Social media reels
  • 1 Video
  • Engaging social media posts
  • 2 Articles or blog posts ​
  • 2 ​PDF downloads to offer your audience

ADD ONS PRODUCTS AND SERVICES

Supercharge Your Voice. Add Products To Expand Your Impact.

Ready to turn your powerful voice into an even bigger force?
Our core packages get you started.
These add-ons are the extras you need to build, grow, and dominate your niche.

AMPLIFY YOUR AUTHORITY:
​Make your expertise
​impossible to ignore.

  • Article & Blog Posts
  • Explainer Video
  • Coaching for Host or Guest
  • Downloadable

CONTENT CREATION CATALYST:
Get more mileage from
​every piece of content.

  • Reels
  • Branded Audio Clips
  • Email Copy
  • Transcript & Show Notes

Use Cases: Examples of Mini Pods 

Public Citizen Engagement

When the City of Stamford, CT Department of Health wanted to educate and update their 130,000 citizens on their COVID-19 outreach activities, they enlisted our client, Conceptual Communications. We created for them a series of mini-podcast interviews with trusted Stamford health professionals to speak from their experience and expertise. The result: 77,000 "listens" in the first 30 days. 

Client Success Studies 

To tell the stories about the tangible results their clients experience, Conceptual Communications enlisted us to create an ongoing series of case study mini-podcasts. Conversational interviews with the firm's President and Founder, Laurie Menekou, relay the innovative strategies and tactics that make a measurable impact on reaching their clients' goals. These case study mini-pods are shared through social media platforms and other client communications.

Election Campaign Channel 

To gain an edge in his run for presidency of an international industry association, a CEO hired our client, Conceptual Communications. For them, we created a mini-podcast series of conversational interviews that helped position this candidate as a knowledgeable, equitable, and highly capable leader. These mini-pods were distributed to association members, and posted to social media in the form of audiograms. The results: While he landed only 5 votes shy of winning, he gained 500 more votes than his prior run for the same office. 

CASE STUDY 

“Your mini-podcast producer services helped our client reach over 77,000 views/listens!”
SBL Client: 

Conceptual Communications is a full-service marketing and public relations firm. The firm specializes in comprehensive communication solutions, including social media, PR, email marketing, branding, etc., and is renowned for its strategic approach and ability to achieve client goals through innovative media.


Challenge: Cutting Through the Noise with Authentic Expertise
The City of Stamford's Department of Health faced a common dilemma: how to effectively communicate vital "lessons learned" from the pandemic to over 76,000 residents and stakeholders. 

Their initial idea? A webinar. In a post-COVID world saturated with digital fatigue and generic content, Conceptual Communications knew a traditional webinar would simply get lost in the noise, failing to deliver the authentic, widespread engagement the city truly needed. They needed a fresh, compelling way to share critical information that would truly resonate and reach a broad audience effortlessly.

Solution: Amplifying Authentic Voices
With 84% of its eligible population fully vaccinated, Stamford was the second most vaccinated city in Connecticut. The team at Conceptual Communications proposed an innovative solution, a limited mini-podcast series. This would provide a personalized solution to discuss the community's response, primary care/prevention, and mental health.

The result: Unprecedented Reach & Authentic Connection
  • Massive Reach: In just 30 days, the campaign reached over 76,000 people and garnered over 77,000 views/listens.
  • High Engagement: The two general "lessons learned" podcasts each received an impressive 30,000 views, while the more niche mental health podcast still garnered over 6,000 listens.
  • Exceptional ROI: Conceptual Communications achieved an incredible 7 cents per listen on paid promotion, a truly outstanding metric for health information in the digital world.

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