Turn Your Insights into
​a Multimedia Personal Branding Powerhouse

From Conversation to Captivating Done-For-You, First-Person Videos, Audios, & Digital --
All in Your Genuine Voice, Without the Time Drain.
Imagine if your most valuable insights could build your authority and personal brand while you simply talk? What if the ideas living inside your head could effortlessly become articles, videos, downloadables, and audio snippets that captivate your audience?
Sticky Brand Lab is your personal branding content production partner. Experts in first-person multimedia storytelling, we'll transform your expertise into a continuous stream of powerful, done-for-you content. Build your online authority, effortlessly.

With human-centered content, you can consistently build relationships with your ideal customers, informing, influencing, and inspiring them in ways that build the trust your business deserves.

What Makes Us Different? We Have a Better Way.

  • The Human Touch. We bypass generic content with in-depth, human-to-human conversations that are designed to extract your unique voice, tone, and insights. This isn't just an interview; it's a thought-provoking journey that creates content that is 100% authentically you.
  •  Effortless, Multi-Platform Content. We turn a single conversation into a rich treasury of done-for-you content ready for every platform—from a sleek article to a short video reel. This streamlined process ensures your expertise reaches your audience everywhere, maximizing your impact without eating up your valuable time.​
  • Strategic, Future-Proofed Content. We use powerful AI tools to go beyond traditional SEO. Our method ensures your valuable insights stay discoverable now and in the future, giving your expertise a strong edge in a constantly changing digital world. We don't just optimize for algorithms; we strategically create content that appeals to both human audiences and AI algorithms.
  • The Human-Centered Advantage: In a digital world overflowing with AI-generated noise, our approach is all about unapologetically human connection. We craft ready-to-share content that builds trust, sparks curiosity, and forges a genuine bond with your audience. We believe that genuine relationships are the greatest competitive edge, and that’s a strategy no algorithm can outperform.

About Lori

I’m Lori Vajda, the visionary behind Sticky Brand Lab, and my mission is to transform how busy professionals like you create content. My unique expertise comes from a synthesis of three distinct passions:

  • Conversational intelligence. My Master of Social Work (MSW) degree and coaching background have refined my exceptional active listening and strategic questioning skills, which are crucial for effortlessly extracting your authentic insights and unique perspective during our conversational interviews.
  • Artistry with words. With over a decade of experience in corporate and digital content strategy, including my work as a content strategist and copywriter for a Fortune 500 company and GB Brand Partners, I have developed a broad and deep understanding of effective messaging, audience engagement, and multi-platform content creation.
  • Entrepreneurially driven. I founded three distinct service-based businesses—beginning with Dating Made Simple and later evolving Sticky Brand Lab from its original podcast. This gave me firsthand insight into the exact challenges professionals encounter when building their brands and sharing their expertise efficiently.
These combined experiences ensure that Sticky Brand Lab creates content that is unique to you, preserving your exact tone, personality, and perspective from recorded conversations. This ensures that your content genuinely represents you across all platforms. My team and I are here to empower you to amplify your voice effortlessly and achieve real business growth.

CLIENT TESTIMONIALS

Kelly Alvarez Vitale
President, Strategic Philanthropy
"The team was helpful in preparing me for the interview but also providing an environment that was professional, light, fun and casual."

​
Lisa Mullis
Brand Messaging Specialist,
Founder of Paraphrase Communications
“Great experience.
​I felt like I was sitting down to talk with an old friend.”

​
Judy McNeal
CEO of QB's Magnetic Creations
“I really enjoyed having a conversation with you ladies. You made me feel very at ease with your style of communicating and your ability to bring out and
​highlight the best. I loved every bit
of our session thank you!”
Ready to turn your expertise into a content powerhouse?
Book your FREE CONSULTATION today!

Authenticity that Sells and Engages

Don't take our word for it. Watch how we turn a single conversation into powerful moments
that resonate with your audience, allowing you to build trust and drive influence. 

National Academy of Inventors

National Academy of Inventors

Paraphrase Communications

​Get a Better Return on Your Expertise

Reclaim your time and truly transform your online presence
​ with consistent, authentic content that drives real results.
Strategic Storytelling:
Choose a topic or let us
​suggest one for you.​
Prepare for Impact,
​Not Pressure:​​​
To help you get ready, we offer tips, scripts, or talking points so you feel confident for our conversational-style interview.
Authentic Conversation
Captured​:
We capture your expertise virtually,
​ from almost anywhere
The Alchemy of
Authentic Storytelling​:​​​
Repurpose with purpose.
​Turn audio-video interviews into engaging content that can be shared across multiple platforms.

Our Friends Who Chose to
​ Make Content Differently

Human-Generated Content
​ Gets 5x More Traffic

​Forget the pressure.


Our strategic interviews are designed to be a casual, relaxed,
and engaging conversation where you can simply be yourself.
 
That’s how we capture the raw, genuine essence of your unique voice,
turning it into ready-to-use content that truly reflects your story
and experience and deeply resonates with your audience.
 
The result is authentic influence that is both powerful and meaningful.

Watch our client, Lisa, share her expertise.

STARTER

$950/month

  • (60-90 min) pre-interview & strategy session
  • 1 Interview per month ​(1 featured & 1 mini topic)​
  • Choice of audio OR video recording. This includes script and music.
  • ​1 Short-form audio snippet with image/video and branded with logo
  • 2 Digital formats (carousel, image, or short-form blog post)
    • OR
  • 2 ​Short reels 1 short-form article or blog post
  • Includes engaging social media posts ​

PROFESSIONAL

$2,700/month

  • (60-90 min) pre-interview & strategy session
  • ​1 Audio & Video interview per month (1 featured & 2 mini topics)
  • ​​1 Audio (up to 25 min) includes: script, music, custom opening, closing, show notes, and unedited transcript
  • 2 ​Short-form audio clips with image (branded with logo)
  • 2 Social media formats (choice of carousel, image, or short-form blog post)
  • 2 Social media reels
  • Engaging social media posts
  • 1 Short-form articles or blog posts
  • 1 PDF download to offer your audience

BUSINESS

$5,700/month

  • ​(60-90 min) pre-interview & strategy session
  • Ongoing coaching to improve audio and video recordings
  • 2 to 3 Audio & Video interview per month (2 featured & 4 mini topics)
  • ​​2 Audio (up to 30 min ea) includes: script, music, custom opening, closing, show notes, transcript
  • 3 Short-form audio clips with image (branded with logo)
  • 1 Audio overlay clip (audio w/video)
  • 4 ​Social media formats (choice of carousel, image, or short-form blog post)
  • 2 ​Social media reels
  • 1 Video
  • Engaging social media posts
  • 2 Articles or blog posts ​
  • 2 ​PDF downloads to offer your audience

ADD ONS PRODUCTS AND SERVICES

Supercharge Your Voice. Add Products To Expand Your Impact.

Ready to turn your powerful voice into an even bigger force?
Our core packages get you started.
These add-ons are the extras you need to build, grow, and dominate your niche.

AMPLIFY YOUR AUTHORITY:
​Make your expertise
​impossible to ignore.

  • Article & Blog Posts
  • Explainer Video
  • Coaching for Host or Guest
  • Downloadable

CONTENT CREATION CATALYST:
Get more mileage from
​every piece of content.

  • Reels
  • Branded Audio Clips
  • Email Copy
  • Transcript & Show Notes

Use Cases: Examples of Mini Pods 

Public Citizen Engagement

When the City of Stamford, CT Department of Health wanted to educate and update their 130,000 citizens on their COVID-19 outreach activities, they enlisted our client, Conceptual Communications. We created for them a series of mini-podcast interviews with trusted Stamford health professionals to speak from their experience and expertise. The result: 77,000 "listens" in the first 30 days. 

Client Success Studies 

To tell the stories about the tangible results their clients experience, Conceptual Communications enlisted us to create an ongoing series of case study mini-podcasts. Conversational interviews with the firm's President and Founder, Laurie Menekou, relay the innovative strategies and tactics that make a measurable impact on reaching their clients' goals. These case study mini-pods are shared through social media platforms and other client communications.

Election Campaign Channel 

To gain an edge in his run for presidency of an international industry association, a CEO hired our client, Conceptual Communications. For them, we created a mini-podcast series of conversational interviews that helped position this candidate as a knowledgeable, equitable, and highly capable leader. These mini-pods were distributed to association members, and posted to social media in the form of audiograms. The results: While he landed only 5 votes shy of winning, he gained 500 more votes than his prior run for the same office. 

CASE STUDY 

“Your mini-podcast producer services helped our client reach over 77,000 views/listens!”
SBL Client: 

Conceptual Communications is a full-service marketing and public relations firm. The firm specializes in comprehensive communication solutions, including social media, PR, email marketing, branding, etc., and is renowned for its strategic approach and ability to achieve client goals through innovative media.


Challenge: Cutting Through the Noise with Authentic Expertise
The City of Stamford's Department of Health faced a common dilemma: how to effectively communicate vital "lessons learned" from the pandemic to over 76,000 residents and stakeholders. 

Their initial idea? A webinar. In a post-COVID world saturated with digital fatigue and generic content, Conceptual Communications knew a traditional webinar would simply get lost in the noise, failing to deliver the authentic, widespread engagement the city truly needed. They needed a fresh, compelling way to share critical information that would truly resonate and reach a broad audience effortlessly.

Solution: Amplifying Authentic Voices
With 84% of its eligible population fully vaccinated, Stamford was the second most vaccinated city in Connecticut. The team at Conceptual Communications proposed an innovative solution, a limited mini-podcast series. This would provide a personalized solution to discuss the community's response, primary care/prevention, and mental health.

The result: Unprecedented Reach & Authentic Connection
  • Massive Reach: In just 30 days, the campaign reached over 76,000 people and garnered over 77,000 views/listens.
  • High Engagement: The two general "lessons learned" podcasts each received an impressive 30,000 views, while the more niche mental health podcast still garnered over 6,000 listens.
  • Exceptional ROI: Conceptual Communications achieved an incredible 7 cents per listen on paid promotion, a truly outstanding metric for health information in the digital world.

​