| Podcast | Listen on Sticher - STICKY BRAND LAB

The Sticky Brand Lab Podcast

Empowerment for professional women who are ready to call themselves an entrepreneur!

Small steps. Big wins.

Bursting with humor, optimism, and real-world experience, each weekly, engaging episode provides you with small actionable steps for building a profitable side business. Come be a part of our safe, judgement-free, diverse community of like-minded entrepreneurial seekers.

"Love the Sticky Brand Lab!
[The podcast] provided me so much insight as I began to build my new business!"
~Jessica Kersey Rodriguez, Founder, Cloud 9 Nonprofit Advisors (www.thrivewithcloud9.com)

#086 - The Life-Changing Magic Of Time Off

5/23/2022

Show Notes

When was the last time you came up with an interesting idea? If you’re like many new entrepreneurs, your schedule rarely allows time for your mind to wander off topic.

Research shows that some of our most creative inspiration happens when we allow our brains to rest and stop working so hard, which is why co-hosts Lori Vajda and Nola Boea set out to discover how downtime can not only be great for business, it might just help you come up with your next great idea.

#77: 5 Stages of Buyer Awareness That Will Help You Write Better Content

3/21/2022

Show Notes

You have a great product (or service), yet you struggle to convert prospects into buyers. The reason likely has little to do with the ‘what you’re selling’. Here’s the difficulty of effective marketing: each customer you reach out to may be at a different level of “customer awareness.”

In this episode co-hosts Lori Vajda and Nola Boea are breaking down the details so you can identify the 5 stages of customer awareness and then craft different messages to meet your customer at the stage they’re in.

#74- Career Diversification: What, Why & How to Diversify Your Career & Income

2/28/2022

Career specialization has been associated with having a passion for a particular field or industry, and being a great way to create a niche for yourself. But, is that really the smartest career decision? In this episode, co-hosts Lori Vajda and Nola Boea discuss the advantages and disadvantages of pursuing a “career path” versus creating a “career portfolio”. They share 7 avenues for diversifying your career portfolio so you can create multiple streams of income.

#72- Passive Income: The Truths, Myths and Tips for Earning Multiple Streams of Income

2/14/2022

Show Notes

Passive income, the idea of making money while you sleep so you can quit your traditional job, or without having to do much work, has become a very popular idea in recent times.
The idea intrigued our co-hosts, Lori Vajda and Nola Boea. So, they decided to investigate and what they learned surprised even them, and in this episode, they’re sharing the myths, realities and action steps you can take to make passive income work for you and your business.

#70- 7 Essential Tips So You Stand Out In Zoom Meetings

1/31/2022

Show Notes

What does it take to stand out, so you get noticed for all the right reasons in virtual meetings like Zoom, Microsoft Teams, and other video conferencing platforms? And is what you don’t say more important than what you do say? These are just a few of the questions co-hosts Nola Boea and Lori Vajda set out to address is this episode. And their recommendations for how you can have better engagement, more memorable virtual interactions and make a strong first impression might just surprise and help you get the recognition you deserve.

#66 - Entrepreneur: 7 Tips To Building A Strong Personal Brand

1/3/2022

Show Notes

When you fall in love with a particular product, author, music, or artwork, it’s natural to want to know as much as possible about the talented founders behind them. As an entrepreneur your personal brand and your business brand go hand-in-hand. It is also the reason a strong personal brand is a solid business asset. In this episode Lori Vajda and Nola Boea take a closer look at how building a personal brand can take your startup to the next level and offer up 7 tips to help you create and build a relatable one.

#62 - Entrepreneurship: 5 Tips For Overcoming The Fear Of Starting Your Small Business

12/6/2021

Show Notes

Fear is one the most important emotions we have. It is responsible for motivating us to take action, quickly and decisively. It can also be an inhibitor that prevents us from accomplishing our goal of starting a business. In this episode Lori Vajda and Nola Boea explore the many facets of fear and offer 5 tips to help you overcome your fear of starting your business. Come take a listen so you can implement the tip(s) that are right for you.

#60 - An Unconventional Guide To Finding A Sidepreneurship That’s Right For You

11/22/2021

Show Notes

Our work gives us a sense of purpose, and a sense of self-worth. That’s why entrepreneurship is so important! In this episode Lori Vajda and Nola Boea compare and evaluate 3 types of entrepreneurial small business opportunities. Come take a listen and decide which type of sidepreneurship is right for you.

5 Key Components to Branding Your Side Business - #55

10/25/2021

Show Notes

In this episode Lori Vajda and Nola Boea share 5 creative branding tips so you can develop irresistible messaging to promote your side business with confidence!

As a new entrepreneur you don’t want prospective buyers comparing you to your competition. That’s why branding is so important for small businesses to get right, sticky right! Come take a listen and find out how to develop branding for each of the touchpoints and interactions between your business and your prospects and buyers.

Shine Your Many Facets: The Bliss Project Interviews Lori Vajda - #54

10/18/2021

Show Notes

Noel & Mariana, co-hosts of The Bliss Project, recently invited Sticky Brand Lab co-host, Lori Vajda, to be a guest on their podcast. We share that podcast interview with you here.

During their chat, Lori introduced an empowering way for multifaceted women to gracefully refuse to be labeled. She got real about the mindset techniques that kept her encouraged during her journey with cancer, and she revealed what inspired her to start Sticky Brand Lab in the first place.