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The Sticky Brand Lab Podcast

Empowerment for professional women who are ready to call themselves an entrepreneur!

Small steps. Big wins.

Bursting with humor, optimism, and real-world experience, each weekly, engaging episode provides you with small actionable steps for building a profitable side business. Come be a part of our safe, judgement-free, diverse community of like-minded entrepreneurial seekers.

"Love the Sticky Brand Lab!
[The podcast] provided me so much insight as I began to build my new business!"
~Jessica Kersey Rodriguez, Founder, Cloud 9 Nonprofit Advisors (www.thrivewithcloud9.com)

#109: How to Deal with 3 Common Types of Customer Rejections

11/7/2022

Show Notes

As an entrepreneur, hearing ‘no’ from a prospective customer stings. Yes, it hurts emotionally, but customer rejections are also a real threat to your business’s success.

In this episode, Nola Boea and Lori Vajda explain three types of customer rejections: One type, you might want to consider pursuing, one you might revisit later, and the third you definitely want to ignore altogether.

#105: How to Write Headlines That Hook Your Ideal Customers

10/9/2022

Show Notes

The very first words shoppers see – your headline – can make or break your sales. A good headline or title is what makes people click to learn more, whether that’s to watch a video, read a website, or even listen to a podcast.

#104 - Buyers Journey: Are You Creating Compelling Content That Closes Sales?

10/3/2022

Show Notes

Great content is an absolutely necessary companion to your buyer’s journey and your company’s sales process. Knowing what type of content to produce and when to send it is key to closing sales.

In this episode, Nola Boea and Lori Vajda will take you through all you need to know about producing the right content for your stage 5 (decision stage) audience and business. Take a listen and get the tips and examples so you can turn prospective buyers into customers.

#102 - Buyers Journey: Marketing Messaging That Drives Sales

9/20/2022

Show Notes

Whether your business goal is to get more leads, build a sales funnel or increase conversions, content plays a crucial role in guiding people through the buyers’ journey.

In this episode, Nola Boea and Lori Vajda share tips and examples so you can match your messaging to your prospective buyer’s stage of awareness. From videos to images to blogs, content helps your prospective customers and leads learn about you as a brand, gather information about your products and services. It also helps you, as a business, position yourself as an expert in the marketplace.

#101 - 5 Reasons Your New Small Businesses Should Partner with a Charity

9/14/2022

Show Notes

It may go without saying that when it comes to partnering with a charity, there are many good reasons to do so. But what about for a new startup or small business without a steady stream of income? Turns out it can be just as beneficial.

In this episode, Lori Vajda and Nola Boea are sharing multiple ways solopreneurs and startups can partner with and support social causes - even without high profit margins - all it takes is a little creative giving back.

#100 - Breaking Barriers: Female Podcast Entrepreneurs In A Male-Dominated Sector

9/7/2022

Show Notes

There’s a saying, “If you’re too comfortable, it’s time to move on. Terrified of what’s next? You’re on the right track.” While many would agree with the sentiment, perhaps even you, the real question is would you put the saying into practice? For example starting something new, like a business or podcast?

In this episode, Nola Boea and Lori Vajda mark their 100th episode by sharing their experience of breaking glass ceilings, being podcast producers and co-host in a male dominated field and a few other surprises.

#099 - Buyers Journey: How To Create Marketing Messaging That Connects

8/29/2022

Show Notes

With a vast amount of information available and accessible online, today's buyer is more informed prior to making a purchase, than ever before. This means that to be successful in sales business owners must adapt their marketing and messaging mindset from selling to helping.

In this episode, Lori Vajda and Nola Boea explain everything you need to know to create the kind of content your prospective buyers are searching for.

#094 - How To Write A Strong Value Proposition For Your Business

7/26/2022

Show Notes

When a person buys your product or service, they’re making a choice. Simply put, they’re choosing you over your competition. But when businesses offer similar features, how do shoppers decide? One way to ensure your business ‘stands out’ is through the powerful marketing messaging of a value proposition.

In this episode Lori Vajda and Nola Boea are breaking down the steps so you can easily write a value proposition that connects with your ideal customer.

#091- A Strong Value Proposition: What Is It & Why Your Side Business Needs One

7/5/2022

Show Notes

What do Wal-Mart, Southwest Airlines, and Duracell all have in common? They’re examples of brands who’s messaging clearly states why customers should buy from them over any of their competitors.

So how do you communicate to prospective customers the number one reason why your product or service is better than the competition? Where do you put your value proposition?

Co-hosts Nola Boea and Lori Vajda are exploring the power of having a strong value proposition, where to place yours and how not having one can hurt sales.

#089: Body Language: 12 Hand Gestures To Use To Communicate Effectively On Zoom Meetings

6/4/2022

Show Notes

Just because web-based businesses, remote workspaces and video conferencing have become the norm, does not mean human communication norms have changed all that much. And body language is a big part of human interaction – which can be a big drawback when the majority of meetings take place on screen, where people mainly see you from the neck up.

So how do you make sure to come across as an effective communicator in virtual meetings? The answer: Using hand gestures, in much the same way you would if you were talking in person. But how? In this episode, Lori and Nola share 12 ways you can use your hands on Zoom and other virtual meeting platforms, to ensure you deliver the right message, with ultra clarity, on screen.