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The Sticky Brand Lab Podcast

Empowerment for professional women who are ready to call themselves an entrepreneur!

Small steps. Big wins.

Bursting with humor, optimism, and real-world experience, each weekly, engaging episode provides you with small actionable steps for building a profitable side business. Come be a part of our safe, judgement-free, diverse community of like-minded entrepreneurial seekers.

"Love the Sticky Brand Lab!
[The podcast] provided me so much insight as I began to build my new business!"
~Jessica Kersey Rodriguez, Founder, Cloud 9 Nonprofit Advisors (www.thrivewithcloud9.com)

#102 - Buyers Journey: Marketing Messaging That Drives Sales

9/20/2022

Show Notes

Whether your business goal is to get more leads, build a sales funnel or increase conversions, content plays a crucial role in guiding people through the buyers’ journey.

In this episode, Nola Boea and Lori Vajda share tips and examples so you can match your messaging to your prospective buyer’s stage of awareness. From videos to images to blogs, content helps your prospective customers and leads learn about you as a brand, gather information about your products and services. It also helps you, as a business, position yourself as an expert in the marketplace.

#101 - 5 Reasons Your New Small Businesses Should Partner with a Charity

9/14/2022

Show Notes

It may go without saying that when it comes to partnering with a charity, there are many good reasons to do so. But what about for a new startup or small business without a steady stream of income? Turns out it can be just as beneficial.

In this episode, Lori Vajda and Nola Boea are sharing multiple ways solopreneurs and startups can partner with and support social causes - even without high profit margins - all it takes is a little creative giving back.

#100 - Breaking Barriers: Female Podcast Entrepreneurs In A Male-Dominated Sector

9/7/2022

Show Notes

There’s a saying, “If you’re too comfortable, it’s time to move on. Terrified of what’s next? You’re on the right track.” While many would agree with the sentiment, perhaps even you, the real question is would you put the saying into practice? For example starting something new, like a business or podcast?

In this episode, Nola Boea and Lori Vajda mark their 100th episode by sharing their experience of breaking glass ceilings, being podcast producers and co-host in a male dominated field and a few other surprises.

#099 - Buyers Journey: How To Create Marketing Messaging That Connects

8/29/2022

Show Notes

With a vast amount of information available and accessible online, today's buyer is more informed prior to making a purchase, than ever before. This means that to be successful in sales business owners must adapt their marketing and messaging mindset from selling to helping.

In this episode, Lori Vajda and Nola Boea explain everything you need to know to create the kind of content your prospective buyers are searching for.

#094 - How To Write A Strong Value Proposition For Your Business

7/26/2022

Show Notes

When a person buys your product or service, they’re making a choice. Simply put, they’re choosing you over your competition. But when businesses offer similar features, how do shoppers decide? One way to ensure your business ‘stands out’ is through the powerful marketing messaging of a value proposition.

In this episode Lori Vajda and Nola Boea are breaking down the steps so you can easily write a value proposition that connects with your ideal customer.

#091- A Strong Value Proposition: What Is It & Why Your Side Business Needs One

7/5/2022

Show Notes

What do Wal-Mart, Southwest Airlines, and Duracell all have in common? They’re examples of brands who’s messaging clearly states why customers should buy from them over any of their competitors.

So how do you communicate to prospective customers the number one reason why your product or service is better than the competition? Where do you put your value proposition?

Co-hosts Nola Boea and Lori Vajda are exploring the power of having a strong value proposition, where to place yours and how not having one can hurt sales.

#089: Body Language: 12 Hand Gestures To Use To Communicate Effectively On Zoom Meetings

6/4/2022

Show Notes

Just because web-based businesses, remote workspaces and video conferencing have become the norm, does not mean human communication norms have changed all that much. And body language is a big part of human interaction – which can be a big drawback when the majority of meetings take place on screen, where people mainly see you from the neck up.

So how do you make sure to come across as an effective communicator in virtual meetings? The answer: Using hand gestures, in much the same way you would if you were talking in person. But how? In this episode, Lori and Nola share 12 ways you can use your hands on Zoom and other virtual meeting platforms, to ensure you deliver the right message, with ultra clarity, on screen.

#088 - 5 Signs It’s Time For A Business Brand Makeover

6/4/2022

Show Notes

How do you know when or if it’s time for a business brand makeover? And if it is, should you refresh your brand or rebrand? With the two terms sounding so similar many small business owners are left feeling confused.

Which is why co-hosts Lori Vajda and Nola Boea wanted to clarify the reasonings behind a brand makeover and how to know if your business could benefit from one. If your sales are sluggish or you’re having trouble explaining why your business is different from similar businesses, or your target audience has changed, this episode is for you!

#087 - The Upside Of The Downsell For Growing Your Profits

6/4/2022

Show Notes

You’re talking to a potential customer about a particular product or service. They seem to love your sales pitch. But then they throw out an objection such as your price it too high or they have to think about. Either way, it seems like the sale isn’t going to happen. What should you do?

Acquiring a new customer can cost 5x more than retaining a current customer, which is why co-hosts Nola Boea and Lori Vajda wanted to discuss the power of a sales technique call the downsell. Not familiar with it or how it works? Tune in to find out how downselling can help you grow your business bottom line.

#086 - The Life-Changing Magic Of Time Off

5/23/2022

Show Notes

When was the last time you came up with an interesting idea? If you’re like many new entrepreneurs, your schedule rarely allows time for your mind to wander off topic.

Research shows that some of our most creative inspiration happens when we allow our brains to rest and stop working so hard, which is why co-hosts Lori Vajda and Nola Boea set out to discover how downtime can not only be great for business, it might just help you come up with your next great idea.