Blog Archives

#099 - Buyers Journey: How To Create Marketing Messaging That Connects

8/29/2022

Show Notes

With a vast amount of information available and accessible online, today's buyer is more informed prior to making a purchase, than ever before. This means that to be successful in sales business owners must adapt their marketing and messaging mindset from selling to helping.

In this episode, Lori Vajda and Nola Boea explain everything you need to know to create the kind of content your prospective buyers are searching for.

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#098 - How to Boost Your Brand’s Visibility on LinkedIn with Leilani Wells

8/23/2022

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Show Notes

When it comes to building your business brand on social, no other platform is quite as supportive as LinkedIn. Which is why it’s so important for people to find your company page. Knowing how to increase the likelihood of prospective customers and business referrals discovering your company page, is critical. To find out what DIY techniques small business owners can use to raise their brand’s awareness and get seen, co-hosts Nola Boea and Lori Vajda talked to visibility expert Leilani Wells.

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#097 - Revenue Vs. Profit: 3 Important Differences & What the Numbers Tell You

8/15/2022

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Show Notes

Even for the most experienced entrepreneur, understanding the difference between revenue and profit can be confusing. Whether you’re a first-time business owner or aspiring to become one, knowing what the difference between topline (revenue) and bottomline (profit) can be just as important as knowing exactly what these metrics tell you about your business.

In this Money Wise episode, Lori Vajda and Nola Boea are explaining everything you need to know about revenue vs. profit and why knowing the actual numbers of both is crucial for the success of your business.

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#096 - How to Boost Social Visibility for Your Small Business with Leilani Wells

8/9/2022

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Show Notes

Your products and services may be incredible, but that doesn’t guarantee success and sales growth.That’s why it is so important that your business be visible online, so your ideal customers can find you. In fact, prospective buyers learn about local businesses online more than anywhere else.To find out how you can raise your brand’s awareness and get seen, co-hosts Nola Boea and Lori Vajda talked to visibility expert Leilani Wells where she shared her top insights and tips.

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#095 - What Is Identity Capital And Why It Can Help Advance Your Career with Nikki Sherin

8/2/2022

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Show Notes

Do I have what it takes to start a business? Where do I want to go professionally? How do I get there? These are questions most of us ask ourselves when it’s time for a career change. So how can you take the assets you’ve acquired with your identity capital and map out a new career path? To find out, co-hosts Lori Vajda and Nola Boea talked to former chef Nikki Sherin, who used her Identity Capital to become an event marketer and marketing lead for one of the largest IT events in the world.

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The Sticky Brand Lab Podcast

#099 - Buyers Journey: How To Create Marketing Messaging That Connects

Show Notes

#098 - How to Boost Your Brand’s Visibility on LinkedIn with Leilani Wells

Show Notes

#097 - Revenue Vs. Profit: 3 Important Differences & What the Numbers Tell You

Show Notes

#096 - How to Boost Social Visibility for Your Small Business with Leilani Wells

Show Notes

#095 - What Is Identity Capital And Why It Can Help Advance Your Career with Nikki Sherin

Show Notes

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