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The Sticky Brand Lab Podcast

Empowerment for professional women who are ready to call themselves an entrepreneur!

Small steps. Big wins.

Bursting with humor, optimism, and real-world experience, each weekly, engaging episode provides you with small actionable steps for building a profitable side business. Come be a part of our safe, judgement-free, diverse community of like-minded entrepreneurial seekers.

"Love the Sticky Brand Lab!
[The podcast] provided me so much insight as I began to build my new business!"
~Jessica Kersey Rodriguez, Founder, Cloud 9 Nonprofit Advisors (www.thrivewithcloud9.com)

#133: How to Promote Your Business Locally: 5 Tactics to Use in 2023

5/9/2023

Show Notes

Marketing your company locally isn't just a "nice-to-have," it's a "must have," especially if you want to increase your brand's stickiness with prospective customers!

If you don’t have money to spare but do want some budget friendly ideas, well, you’ve come to the right place! In this episode, co-hosts Lori Vajda and Nola Boea share free and low-cost marketing tactics to help you raise brand awareness, drive website traffic, or make sales.

Five Networking Tips for Making An Memorable First Impression -#51

9/27/2021

Show Notes

In this episode Lori Vajda and Nola Boea share 5 tips to help reduce networking stress and increase your confidence, even if you’re an introvert!
Networking has changed from the days of attending an in person event and ‘pitching’ yourself and your company. Now, every conference, lecture, and social event, whether virtually or in person, is an opportunity to meet prospective buyers, build your brand reputation and expand your circle of influence. Yet, for many entrepreneurs, networking can be a real challenge. Come take a listen and find out how to improve your networking skills.

10+ Tips to Make Any Brand a Sticky Brand - #49

9/14/2021

Show Notes

We love a good business brand story! The kind that ‘sticks’ with us and leaves us wanting to learn more about the company and support their business. If you’re struggling to communicate your “WHY'' in a way that conveys who you are, what you really do and the unique value you bring to your clients and others, this show is for you!

In this episode Lori Vajda and Nola Boea will show you how to transform your ‘WHY’ into a captivating, unique and sticky introduction. One that not only helps you make a memorable networking first impression, but is sure to leave prospects wanting to learn more about you, your business and services!

How to Write a Small Business About Us Page That Gets Noticed - #46

8/24/2021

Show Notes

A good About page serves both your readers and your business. Being able to create an interesting, let alone a ‘good enough’ About page for your website is important. For one thing, visitors who take a look at your About page are about 5x more likely to make a purchase, than visitors who don’t.

If you’re struggling to create an interesting ‘About’ page for your website you’re not alone. And, there’s a pretty good reason for it, too. It’s not easy! In this episode Lori Vajda and Nola Boea want to make it easy for savvy aspiring side business entrepreneurs to create a great About page with these amazing tips, ideas and real examples.

3 Authors Share Their Tips To Help You Write Your First Book - #45

8/16/2021

Show Notes

Whatever your reason or motivation for writing a book, a well written book can be a great way for an entrepreneur to share their story, help others, and build a strong connection with your ideal customer.

While there’s a lot of information out there guiding first time authors on how to write a book, there’s not much that specifically focuses on the key elements you need to know and be able to answer BEFORE you ever get started.

In this episode Lori Vajda and Nola Boea interviewed three authors who reveal their best tips so you can become a savvy and successful first time author.

How to Choose the Best Social Media Platforms for Your New Business - #36

6/7/2021

Show Notes

You’ve launched your business and now you’re ready to turn it into the business of your dreams. Only catch; you need to attract the perfect audience. Without an audience pool — one that you truly understand and connect with — your business can’t survive. How do you find your ideal audience using social media? To help you understand the ‘why’ and ‘which’ social platforms are worth your time, Lori Vajda and Nola Boea came up with a business use case to help aspiring solopreneurs and small business owners make an informed decision.

Listen in as they share their discoveries, insights and helpful tips so you can choose only the social platforms that make sense for your business, in today’s episode.

The Best (& Easiest) DIY Guide for Small Business Owners to Generate SEO Traffic - #030

5/3/2021

Show Notes

When aspiring solopreneurs get SEO (search engine optimization) right, the result can be seen by the increase in website traffic, brand visibility, and revenue. These wins make for stronger growth and increased sales opportunities. To find out what DIY SEO tools, tips and shortcuts new small business and side business owners can use and do themselves, Lori Vajda and Nola Boea sat down with SEO expert Melissa McGraw. Her knowledge, insights and helpful ideas for increasing organic SEO results, is the subject of today’s episode.

Use a Vision Board to Create an Unforgettable Brand - #015

1/25/2021

Show Notes

A well-defined brand will help you grow your business. Yet as a new side-hustler or aspiring business owner, you may tend to put off creating one to focus on more tangible tasks. A vision board is a fun and insightful way to nail down a unique and powerful brand - one that will raise your side-gig’s professionalism in the eyes of your current and future customers. Using their own vision board as an example, Lori and Nola reveal the science and thinking that went into creating their brand, and walk you through the easy steps to create your own. to edit.

How to Take Professional Headshots Yourself - #002

11/6/2020

Show Notes

Nola and Lori set out to see if they could take their own professional looking headshots and ‘lifestyle’ professional photos using only their smartphones. How successful were they? What can you learn from their experience so you can take the best photos and use them in branding your side hustle?