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#078: Entrepreneurial Journeys: Where Are They Now With Sophia Flot-Warner

3/28/2022

Show Notes

People over 40 years of age now account for most of the new startup activity happening around the world. As we celebrate the new face of side business CEOs, it’s time to reexamine our previously held assumptions about the journey to entrepreneurship.
In this episode co-hosts Lori Vajda and Nola Boea check in with Sophia Flot-Warner, Senior Director of Learning and Development, actor, writer, producer, and CEO of Freelance Sophie, her Virtual Assistant business. We wanted to learn what’s changed since Covid, and the pivots she’s recently made on her entrepreneurial path.

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#77: 5 Stages of Buyer Awareness That Will Help You Write Better Content

3/21/2022

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Show Notes

You have a great product (or service), yet you struggle to convert prospects into buyers. The reason likely has little to do with the ‘what you’re selling’. Here’s the difficulty of effective marketing: each customer you reach out to may be at a different level of “customer awareness.”

In this episode co-hosts Lori Vajda and Nola Boea are breaking down the details so you can identify the 5 stages of customer awareness and then craft different messages to meet your customer at the stage they’re in.

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#76: 10 DIY Tips To Help You Successfully Start Selling On Etsy with Anna Davidson

3/14/2022

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Show Notes

From custom hand-crafts to vintage products to wellness items, and more, Etsy attracts buyers and sellers. If fact, as of 2021 Etsy has connected 7.5 million active sellers to more than 96 million active buyers. And of those buyers, 40% are repeat buyers.

In this episode co-hosts Nola Boea and Lori Vajda talk to Etsy expert, Anna Davidson, about her do’s and don’ts for setting up a profitable shop. She’s here to de-mystify and de-stress the process so you can quickly launch your Etsy shop.

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#75: Imposter Syndrome: Archetypes, Symptoms & Overcoming It, with Michele Molitor

3/7/2022

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Show Notes

If you’ve ever felt like a fraud, you’re not alone. One study estimated that 7 in 10 adults experience it at some point or another. To understand how this negative pattern of thinking can lead to self-doubt and missed opportunities, co-hosts Nola Boea and Lori Vajda interviewed breakthrough expert Michele Molitor. Listen in as she identifies the 5 imposter syndrome archetypes and shares her tips for eliminating the roadblocks that stand in your way, so you can confidently pursue your goals.

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The Sticky Brand Lab Podcast

#078: Entrepreneurial Journeys: Where Are They Now With Sophia Flot-Warner

Show Notes

#77: 5 Stages of Buyer Awareness That Will Help You Write Better Content

Show Notes

#76: 10 DIY Tips To Help You Successfully Start Selling On Etsy with Anna Davidson

Show Notes

#75: Imposter Syndrome: Archetypes, Symptoms & Overcoming It, with Michele Molitor

Show Notes

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