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The Sticky Brand Lab Podcast

Empowerment for professional women who are ready to call themselves an entrepreneur!

Small steps. Big wins.

Bursting with humor, optimism, and real-world experience, each weekly, engaging episode provides you with small actionable steps for building a profitable side business. Come be a part of our safe, judgement-free, diverse community of like-minded entrepreneurial seekers.

"Love the Sticky Brand Lab!
[The podcast] provided me so much insight as I began to build my new business!"
~Jessica Kersey Rodriguez, Founder, Cloud 9 Nonprofit Advisors (www.thrivewithcloud9.com)

#107 What I Need to Know About Incorporating My Side Business, with Attorney Tanya Bower - ENCORE

10/24/2022

Show Notes

Do I need to incorporate my side business? Which type of incorporation, S Corp, C Corp, LLC, is the right choice for me and my business? What are the advantages and disadvantages of each? These are just a few of the many questions Lori Vajda and Nola Boea had for special guest and business attorney Tanya Bower, a director with law firm Tripp Scott. From protecting your assets to establishing credibility, there’s more to know about incorporating your small business than which corporation to choose. This was our most popular episode in 2021, so we’re offering this encore because it’s just that good.

#098 - How to Boost Your Brand’s Visibility on LinkedIn with Leilani Wells

8/23/2022

Show Notes

When it comes to building your business brand on social, no other platform is quite as supportive as LinkedIn. Which is why it’s so important for people to find your company page. Knowing how to increase the likelihood of prospective customers and business referrals discovering your company page, is critical. To find out what DIY techniques small business owners can use to raise their brand’s awareness and get seen, co-hosts Nola Boea and Lori Vajda talked to visibility expert Leilani Wells.

#096 - How to Boost Social Visibility for Your Small Business with Leilani Wells

8/9/2022

Show Notes

Your products and services may be incredible, but that doesn’t guarantee success and sales growth.That’s why it is so important that your business be visible online, so your ideal customers can find you. In fact, prospective buyers learn about local businesses online more than anywhere else.To find out how you can raise your brand’s awareness and get seen, co-hosts Nola Boea and Lori Vajda talked to visibility expert Leilani Wells where she shared her top insights and tips.

#095 - What Is Identity Capital And Why It Can Help Advance Your Career with Nikki Sherin

8/2/2022

Show Notes

Do I have what it takes to start a business? Where do I want to go professionally? How do I get there? These are questions most of us ask ourselves when it’s time for a career change. So how can you take the assets you’ve acquired with your identity capital and map out a new career path? To find out, co-hosts Lori Vajda and Nola Boea talked to former chef Nikki Sherin, who used her Identity Capital to become an event marketer and marketing lead for one of the largest IT events in the world.

#093 - How To Bring Your Innovative Product To Market with Shannon Goldberg

7/20/2022

Show Notes

There are opportunities for innovations are all around. Particularly if you’ve been working in a company or industry for a while. Solving inefficiencies through innovative ideas is one way to come up with new productions, processes, or solutions. So how do you take a product from ideation to creation? To find out, co-hosts Nola Boea and Lori Vajda talked to Shannon Goldberg, founder and CEO of Izzy Zero Waste Beauty.

#82: How Finding Your Bliss Led Two Entrepreneurs to Start a Podcast, With Mariana Suarez and Noel Tubner

4/26/2022

Show Notes

\Of the nearly 70 million Americans running a side business, less than half were motivated solely by the desire to make money. In fact, 38% say they starting their business to ‘do something fun, 28% wanted to ‘develop new skills’ and 16% wanted to ‘test a specific business idea’ before making the leap.

In this episode co-hosts Nola Boea and Lori Vajda sat down with two entrepreneurial, multi-talented women, to learn what drove them to not only diversify their own career paths, but to create a podcast where people share what motivated them to go find their bliss.

#76: 10 DIY Tips To Help You Successfully Start Selling On Etsy with Anna Davidson

3/14/2022

Show Notes

From custom hand-crafts to vintage products to wellness items, and more, Etsy attracts buyers and sellers. If fact, as of 2021 Etsy has connected 7.5 million active sellers to more than 96 million active buyers. And of those buyers, 40% are repeat buyers.

In this episode co-hosts Nola Boea and Lori Vajda talk to Etsy expert, Anna Davidson, about her do’s and don’ts for setting up a profitable shop. She’s here to de-mystify and de-stress the process so you can quickly launch your Etsy shop.

#75: Imposter Syndrome: Archetypes, Symptoms & Overcoming It, with Michele Molitor

3/7/2022

Show Notes

If you’ve ever felt like a fraud, you’re not alone. One study estimated that 7 in 10 adults experience it at some point or another. To understand how this negative pattern of thinking can lead to self-doubt and missed opportunities, co-hosts Nola Boea and Lori Vajda interviewed breakthrough expert Michele Molitor. Listen in as she identifies the 5 imposter syndrome archetypes and shares her tips for eliminating the roadblocks that stand in your way, so you can confidently pursue your goals.

#68: How to Create a Professional Fashion Style for Zoom Meetings with Stylist Solita Roberts

1/17/2022

Show Notes

With more of us attending webinars or conducting client meetings over Zoom and other video conferencing platforms, what looks good in person can be unflattering on camera. In this episode, co-hosts Nola Boea and Lori Vajda talk with professional stylist and image consultant, Solita Roberts to get wardrobe tips so you can stand out for all the right reasons on your next video meeting.

Solita is the founder of Style To Impact, a personal styling and image consulting agency working with high-performing, purpose-driven female entrepreneurs and professionals.

#67- What You Need To Know To Start Your Business With Entrepreneur Kelly Alvarez Vitale

1/10/2022

Show Notes

If you have entrepreneurial aspirations, but lack the confidence or foresight to pursue them, this episode is for you. Co-hosts Lori Vajda and Nola Boea sat down with successful entrepreneur Kelly Alvarez Vitale to learn how a professional with no previous entrepreneurial experience or a background in business, turned her ambition of creating a purposeful business into a reality.