| Podcast | - STICKY BRAND LAB

The Sticky Brand Lab Podcast

Empowerment for professional women who are ready to call themselves an entrepreneur!

Small steps. Big wins.

Bursting with humor, optimism, and real-world experience, each weekly, engaging episode provides you with small actionable steps for building a profitable side business. Come be a part of our safe, judgement-free, diverse community of like-minded entrepreneurial seekers.

"Love the Sticky Brand Lab!
[The podcast] provided me so much insight as I began to build my new business!"
~Jessica Kersey Rodriguez, Founder, Cloud 9 Nonprofit Advisors (www.thrivewithcloud9.com)

#151: Taking a Leap of Faith: How I Made A Career Change Helping Others Do The Same

9/13/2023

Show Notes

Have you ever found yourself so deeply absorbed in a task, hobby, or passion that time seemed to slip away, leaving you pleasantly lost in the moment? Well, that very talent, skill, or passion that lights a fire within you might just hold the key to your ideal career or side business!

In Part 1 of this captivating two-part episode, co-hosts Nola Boea and Lori Vajda sit down with entrepreneur, leadership development consultant, and immersive career coach extraordinaire Gretchen Skalka. Hear her describe how she used her natural talent, insight, and experience to go from being a successful marketing director to becoming a full-time entrepreneur.

If you've ever wondered what it feels like to turn your passion into a livelihood, this two-part interview is a must-listen! Get ready to be inspired and discover the path to a business or career that truly inspires, excites, and fills you with happiness.

#147: Words That Win Customers: An Entrepreneur's Guide to Brand Messaging

8/15/2023

Show Notes

Getting your audience's attention in a world full of information requires much more than just a straightforward pitch. As an entrepreneur, you're not merely selling products or services; you're selling a unique story, a vision, and a promise.

In this episode, co-hosts Nola Boea and Lori Vajda talk to Lisa Mullis, a dynamic strategic brand coach, accomplished copywriter, and visionary founder of Paraphrase Communications, about her method for creating brand messaging. Join us as we uncover the key skills and writing tips to help ensure that your messages not only connect but also highlight your brand's distinct value proposition.

#146: Negotiating Your Way to Success: Strategies for Women to Win in Business And Beyond

8/8/2023

Show Notes

Are you an entrepreneur or career professional who struggles to negotiate confidently or successfully in a variety of situations? It is not just you. Many people, especially women, are aware of the psychological and cultural factors that play a role in their difficulties.

In this episode co-hosts Nola Boea and Lori Vajda talk to Andi Haddad, a highly accomplished professional specializing in vendor relations, negotiations, and B2B partnerships about her win-win approach to negotiations. Join us as we uncover the negotiating skills and tips to help you achieve remarkable success regarding contracts, collaborations, or career advancements and more.

#145: A New Beginning: The Bold Life-Changing Leap of a TV Producer Turned Business Owner

8/1/2023

Show Notes

Have you ever wondered what it would be like to leave your successful career and embrace the adventure of entrepreneurship? You’re not alone, many professionals dream of being their own boss or creating multiple streams of income. Are you ready to take a transformative leap that holds the potential for extraordinary growth and fulfillment?

In Part 2 of this thought-provoking interview, co-hosts Nola Boea and Lori Vajda talk to Shari Cedar, a former senior TV executive and executive producer of notable award-winning hits, about her transformative journey into self-employment. Join us as she reveals her valuable insights, essential tips, and resources that will empower you to confidently navigate your own entrepreneurial path.

#142: From Event to Epic Tale: How Storytelling Transforms Marketing and Promotion

7/11/2023

Show Notes

Whether you run a marketing company or are a business owner with a new venture, it can be difficult to stand out from the crowd and spread the word. Storytelling is one technique that most experts advise. Why? Because our brains are designed for telling and listening to stories. An inspiring story draws us into the narrator's experience.

Join co-hosts Nola Boea and Lori Vajda as they explore the magic of brand storytelling with David Fischette. Learn how to connect brand stories with your target audience by using the tricks, techniques, creative applications, and action steps discussed in this episode.

#140: Turning Career Setbacks into Marketing Triumphs: The Entrepreneurial Journey

6/27/2023

Show Notes

If you have felt unsatisfied in your current position or profession and have wondered about switching to a different industry or starting your own business but are hesitant to take the plunge, you are not alone. Making such a move can be intimidating, overwhelming, or even exhilarating.

In this episode, co-hosts Nola Boea and Lori Vajda speak with David Fischette about the difficulties he encountered in the music business and the pivotal decision that would ultimately change his career and life. Listen as this musician-turned-entrepreneur discusses the twists, turns, and unexpected detours he underwent as well as the practical steps, ideas, and solutions that ultimately led to his own successful business adventure.

#132: Mompreneur: How to Juggle Business, Self-Care, and Family-without Losing Your Sanity!

5/2/2023

Show Notes

Mompreneurs employ more than 9 million people in the US alone. However, for many moms, balancing the demands of running a business with the responsibilities of being a parent can often lead to frustration, burnout, neglecting your own self-care, and feeling like a hot mess!

In this episode, co-hosts Nola Boea and Lori Vajda talk to Nikki Oden about the challenges she faced trying to juggle business, career, and family. Hear as this attorney turned entrepreneur shares her actionable steps, insights, and practical solutions for reducing those feelings of overwhelm so you can find harmony between your personal and professional lives.

#130: Business Storytelling: Tips to Help Your Brand Stand Out in 2023 With Limor Bergman Gross

4/18/2023

Show Notes

Today’s customers are flooded with marketing messages from multiple channels to the point where they have started to tune them out. And, according to entrepreneur and marketing guru Seth Godin, "Marketing is no longer about the stuff you make, but about the stories you tell.”

Storytelling is a skill that business owners can’t afford not to develop. In this episode, co-hosts Nola Boea and Lori Vajda talk to Limor Bergman Gross about the power of stories to build a human connection with customers, increase brand awareness, and promote and sell your products and services.

#127: Why Non-Linear Career Paths Are The Future with Podcast Host & Media Entrepreneur Carly Reilly

3/28/2023

Show Notes

Attitudes about work have changed over the last decade and even more significantly since the pandemic, making the non-linear career path, the best path.

In this episode, co-hosts Lori Vajda and Nola Boea talk with the founder and CEO of Overpriced Media; Carly Reilly is the host of Overpriced JPEGs, a podcast and newsletter about NFTs and the metaverse. She shares her transition from hedge fund analyst to media entrepreneur, and how following a non-linear career track freed her to pursue her passions, interests and start her own company.

#121: Sara Baumann: Breaking The NFT Gender Gap With Entrepreneur Artist and Founder of Women & Weapons

2/13/2023

Show Notes

When Sara Baumann, full-time occupational therapist, part-time side business artist, boldly responded to Gary Vaynerchuk’s Tweet asking about up and coming artists who hadn’t sold any NFT artwork yet, she had no idea he would be the first sale of her collection. Nor did she anticipate the sellout frenzy following Vaynerchuk’s purchases.

In this episode, co-hosts Lori Vajda and Nola Boea talk with the NFT artist, entrepreneur and founder of the wildly successful Women and Weapons collections, Sara Baumann. Listen as Sara shares her journey from side business to full-time NFT and Web3 entrepreneur, the challenges she’s faced, the gender gap in the space, and what’s next for this very creative and talented business woman.