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The Sticky Brand Lab Podcast

Empowerment for professional women who are ready to call themselves an entrepreneur!
Small steps. Big wins.
​Bursting with humor, optimism, and real-world experience, each weekly, engaging episode provides you with small actionable steps for building a profitable side business. Come be a part of our safe, judgement-free, diverse community of like-minded entrepreneurial seekers.
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"Love the Sticky Brand Lab!
[The podcast] provided me so much insight as I began to build my new business!"

~Jessica Kersey Rodriguez, Founder, Cloud 9 Nonprofit Advisors (​www.thrivewithcloud9.com​)

Tips For Getting Your Amazon Products To Sell On Page One! - #025

3/26/2021

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Show Notes

There are millions of products available on Amazon’s ecommerce marketplace. Getting your item ranked to the front so prospective buyers can see it, can be a bit of a challenge. To find out just how hard it is and what newbie side hustle sellers can do to improve their positions, Lori Vajda and Nola Boeá sat down with Amazon expert Keith O’Brien for an insider’s guide to optimizing your product listing.

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I Started My Side Hustle Selling Private Label eCommerce On Amazon and So Can You! - #024

3/22/2021

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Show Notes

Amazon is ranked as the 4th largest website in the world. And for good reason, all of its traffic is there purely to shop and spend money! As a side hustle, Fulfillment By Amazon (Amazon FBA) allows individuals to sell private label products online without having to maintain an inventory. Lori Vajda and Nola Boeá had questions about what it takes to get started as an Amazon seller. The co-hosts sat down with guest Gina Fontana, so she could share her experience selling private label products on Amazon, all while managing her full-time photography business.

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Finding the Voice of Your Customer and Why it Really Matters - #023

3/15/2021

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Show Notes

You may have heard it’s important to use the Voice of the Customer (VOC) in all marketing and branding? But why and can it really make a difference in sales? Those questions and many others were at the forefront of Nola Boeá and Vajda’s mind when they sat down with their guest, Rebecca Batisto, Founder and Chief Marketing Officer on Demand, at Abask Marketing.

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Sales Tips for Solopreneurs Who Don't Like to Sell - #022

3/8/2021

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Show Notes

You may have started your own side hustle business for any number of reasons; to explore entrepreneurship, to gain career experience in a new area or to market your expertise. Whatever the reason, many solopreneurs and business consultants cringe at the thought of having to “sell” their product or service. Recognizing that selling is an important and necessary part of building a business, Lori Vajda and Nola Boeá discuss sales strategies for side hustlers who don’t like selling, with special guest, CEO and Founder of Big Dream Executive Coaching, Barbara Fonti.   ​

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Ask Muse Part 2: Can You Help Me Turn My Passions Into A Side Hustle? - #021

3/2/2021

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Show Notes

​In part one, Tara McKinney explained to Lori and Nola the challenge she was having taking her varied interests, passions and approaches to spirituality and applying them to a singular business model. Tune in to hear their innovative suggestions for helping this hybrid thinker and practitioner create, market and brand herself and her business. Listen in as Tara shares her thoughts on several messaging ideas Nola and Lori present for her consideration. Will she be able to use them to capture people's attention and get them to lean in? Hear her thoughts as they share DIY resources, checklists and step-by-step guides so she can take small steps leading to big effects to create and launch her new business, herself.

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Ask Muse Part 1: Can You Help Me Turn My Passions Into A Side Hustle? - #020

3/1/2021

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Show Notes

In this episode of Ask Muse, guest Tara McKinney asks Nola Boea and Lori Vajda to help her explore business ideas that combine her passions for yoga and healthy cooking, along with her interest in ayurvedic approaches, and turn them into a profitable side hustle. What started out as a podcast club with members from around the world, soon gave Tara a platform to share her recipes, knowledge and experience with others. The response has been overwhelmingly positive and brought to light Tara’s desire to help others with her holistic approach to mind, body, and spiritual connection. The combination of positive feedback from members and her own entrepreneurial interest brought Tara to Ask Muse for help creating a business strategy, directional approach and messaging that would resonate with her like minded prospective clients.

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  • Podcast
  • Ask Muse
  • About
    • Blog
  • Services
    • Be YOU-nique
    • Be Distinctive
    • Be Val-YOU-Able
    • Courses
  • Resources
    • Podcast Freebies
    • Recommended Biz Resources
    • Offers
  • Mindset Reset
    • Meditation & Inspiration with Cyndee Rae Lutz
  • Mini-Podcasts
    • How it Works
    • Sample Mini-Pods
  • Contact