Blog Archives

#131: Solopreneurs: 4 Creative Cold Email Marketing Tips (With Examples) to Use in 2023

4/24/2023

Show Notes

Have you wondered how effective cold email marketing is? As a tried and tested, inexpensive, and easy to maintain marketing tool, email is very effective. Research has shown that, as a business owner or marketer, you can expect an average ROI of $42 for every $1 spent on email marketing.

In this episode, co-hosts Nola Boea and Lori Vajda share four innovative tips along with concrete examples so you can get started creating cold emails that won’t collect digital dust.

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#130: Business Storytelling: Tips to Help Your Brand Stand Out in 2023 With Limor Bergman Gross

4/18/2023

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Show Notes

Today’s customers are flooded with marketing messages from multiple channels to the point where they have started to tune them out. And, according to entrepreneur and marketing guru Seth Godin, "Marketing is no longer about the stuff you make, but about the stories you tell.”

Storytelling is a skill that business owners can’t afford not to develop. In this episode, co-hosts Nola Boea and Lori Vajda talk to Limor Bergman Gross about the power of stories to build a human connection with customers, increase brand awareness, and promote and sell your products and services.

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#129: Why Your Small Business Needs Storytelling in 2023

4/11/2023

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Show Notes

Storytelling has become a business buzzword, and for good reason. Stories will never go out of style. Brand or business stories have the power to spark curiosity, make emotional connections, and persuade people to take action.
In this episode, co-hosts Nola Boea and Lori Vajda explore how the power of storytelling, whether shared in the form of customer reviews and experiences, analogies, metaphors, or personal experience, can elevate your brand in the minds and hearts of your ideal customers.

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#128:Vibrant Life vs. Retirement: How to Plan for the Future You Want to Enjoy!

4/4/2023

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Show Notes

When you hear the word "retirement,” what comes to mind? That was the question we started asking ourselves and others. We wanted to know how people saw their future selves and what needed to change today in order to create that life.

In this episode, co-hosts Nola Boea and Lori Vajda explore why retirement needs a branding makeover, what you can do now to create a vibrant life, and why retirement doesn’t guarantee you get one.

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The Sticky Brand Lab Podcast

#131: Solopreneurs: 4 Creative Cold Email Marketing Tips (With Examples) to Use in 2023

Show Notes

#130: Business Storytelling: Tips to Help Your Brand Stand Out in 2023 With Limor Bergman Gross

Show Notes

#129: Why Your Small Business Needs Storytelling in 2023

Show Notes

#128:Vibrant Life vs. Retirement: How to Plan for the Future You Want to Enjoy!

Show Notes

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