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The Sticky Brand Lab Podcast

Empowerment for professional women who are ready to call themselves an entrepreneur!
Small steps. Big wins.
​Bursting with humor, optimism, and real-world experience, each weekly, engaging episode provides you with small actionable steps for building a profitable side business. Come be a part of our safe, judgement-free, diverse community of like-minded entrepreneurial seekers.
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"Love the Sticky Brand Lab!
[The podcast] provided me so much insight as I began to build my new business!"

~Jessica Kersey Rodriguez, Founder, Cloud 9 Nonprofit Advisors (​www.thrivewithcloud9.com​)

#122: Social Media For Business: Four Effective Ways To Attract Your Ideal Client in 2023

2/21/2023

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Show Notes

Social media has changed A LOT! And while people may use it to pass the time, learn new things, and, yes, escape from boredom, how you, as a business owner, connect with your ideal customer has also changed.

In this episode, co-hosts Nola Boea and Lori Vajda share why knowing your target market can not only help you focus your messaging across omnichannels, it'll also help you speak to the social media audience most likely to become customers.​

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#121: Sara Baumann: Breaking The NFT Gender Gap With Entrepreneur Artist and Founder of Women & Weapons

2/13/2023

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Show Notes

When Sara Baumann, full-time occupational therapist, part-time side business artist, boldly responded to Gary Vaynerchuk’s Tweet asking about up and coming artists who hadn’t sold any NFT artwork yet, she had no idea he would be the first sale of her collection. Nor did she anticipate the sellout frenzy following Vaynerchuk’s purchases. 

In this episode, co-hosts Lori Vajda and Nola Boea talk with the NFT artist, entrepreneur and founder of the wildly successful Women and Weapons collections, Sara Baumann. Listen as Sara shares her journey from side business to full-time NFT and Web3 entrepreneur, the challenges she’s faced, the gender gap in the space, and what’s next for this very creative and talented business woman.

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#120: 5 Ways to Tell if Your Business Idea is Worth Pursuing in 2023

2/7/2023

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Show Notes

When it comes to starting a business, even a side business, passion isn’t enough; you also need to make sure your idea is viable. A great money-making business idea is one that solves problems and has a viable market. 
In this episode, co-hosts Nola Boea and Lori Vajda are sharing their tips and the questions you need to ask yourself, all in an effort to help you discover whether or not your business idea is worth pursuing in 2023.

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  • Podcast
  • Ask Muse
  • About
    • Blog
  • Services
    • Be YOU-nique
    • Be Distinctive
    • Be Val-YOU-Able
    • Courses
  • Resources
    • Podcast Freebies
    • Recommended Biz Resources
    • Offers
  • Mindset Reset
    • Meditation & Inspiration with Cyndee Rae Lutz
  • Mini-Podcasts
    • How it Works
    • Sample Mini-Pods
  • Contact