More self employed moms are forging their own career paths than at any other time in our country’s history. In fact, this group of pioneering women represent 45% of all U.S. business owners. So Lori and Nola decided to take a deeper look into why some women decide to make their dream of opening their own business, a reality. To do this, they asked three successful mom bosses to share what made them decide to take the leap to entrepreneurship. Their answers are surprising and might just encourage you to start your own business.

So you want to start a side hustle, but you don’t know WHAT side hustle to start. Should you go with what you know, marketing your existing professional skillet? Should you turn your favorite hobby into a business? Or should you delve into a new industry, working on a cause you care about?  Could your ideal side hustle be a combination of all the above? Lori and Nola walk you through a series of questions to ask yourself, so you can find your entrepreneurial sweet spot. ​

In part one, Lori and Nola heard the challenges entrepreneur and business coach Carol Boston was having resonating with virtual audiences. Now hear their suggestions for messaging that is sure to get Carol’s target audiences' attention. In addition, Nola and Lori designed and presented Carol with two workflows. One workflow helps her choose virtual events that are a good match for her business, and the other is to help her ‘Master the Art of the Virtual Appearance.’

In this episode of Ask Muse, you’re going to hear Nola and Lori talk to entrepreneur and business coach, Carol, from carolboston.com. Until recently, Carol had been meeting clients and prospective clients face-to-face. Now she’s shifted her business and networking to virtual and needs help coming up with messaging that resonates with online audiences as well as help choosing virtual events where her ideal clients might be.