Blog Archives

#094 - How To Write A Strong Value Proposition For Your Business

7/26/2022

Show Notes

When a person buys your product or service, they’re making a choice. Simply put, they’re choosing you over your competition. But when businesses offer similar features, how do shoppers decide? One way to ensure your business ‘stands out’ is through the powerful marketing messaging of a value proposition.

In this episode Lori Vajda and Nola Boea are breaking down the steps so you can easily write a value proposition that connects with your ideal customer.

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#093 - How To Bring Your Innovative Product To Market with Shannon Goldberg

7/20/2022

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Show Notes

There are opportunities for innovations are all around. Particularly if you’ve been working in a company or industry for a while. Solving inefficiencies through innovative ideas is one way to come up with new productions, processes, or solutions. So how do you take a product from ideation to creation? To find out, co-hosts Nola Boea and Lori Vajda talked to Shannon Goldberg, founder and CEO of Izzy Zero Waste Beauty.

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#092 - How To Turn Your Knowledge Into A Consulting Business

7/12/2022

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Show Notes

Whether you’re looking to diversify your career or income, or are ready to make a change, starting a consulting or advisor business is a great way to use your skills and create income.

So how can you design a lucrative business by sharing your expertise with others? To find out, co-hosts Lori Vajda and Nola Boea interviewed Jessica Rodriguez and Jessica Munday, co-founders of Cloud Nine Nonprofit Advisors.

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#091- A Strong Value Proposition: What Is It & Why Your Side Business Needs One

7/5/2022

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Show Notes

What do Wal-Mart, Southwest Airlines, and Duracell all have in common? They’re examples of brands who’s messaging clearly states why customers should buy from them over any of their competitors.

So how do you communicate to prospective customers the number one reason why your product or service is better than the competition? Where do you put your value proposition?

Co-hosts Nola Boea and Lori Vajda are exploring the power of having a strong value proposition, where to place yours and how not having one can hurt sales.

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The Sticky Brand Lab Podcast

#094 - How To Write A Strong Value Proposition For Your Business

Show Notes

#093 - How To Bring Your Innovative Product To Market with Shannon Goldberg

Show Notes

#092 - How To Turn Your Knowledge Into A Consulting Business

Show Notes

#091- A Strong Value Proposition: What Is It & Why Your Side Business Needs One

Show Notes

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