Blog Archives

#107 What I Need to Know About Incorporating My Side Business, with Attorney Tanya Bower - ENCORE

10/24/2022

Show Notes

Do I need to incorporate my side business? Which type of incorporation, S Corp, C Corp, LLC, is the right choice for me and my business? What are the advantages and disadvantages of each? These are just a few of the many questions Lori Vajda and Nola Boea had for special guest and business attorney Tanya Bower, a director with law firm Tripp Scott. From protecting your assets to establishing credibility, there’s more to know about incorporating your small business than which corporation to choose. This was our most popular episode in 2021, so we’re offering this encore because it’s just that good.

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#106 - Identity Capital: How to Use it to influence and Persuade Others to Hire You, with Nikki Sherin

10/17/2022

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Show Notes

Telling your professional story can be powerful, whether it’s to help you close new customers, or so you can pursue a new career direction or go for a job promotion. But how do you connect the dots of your Identity Capital in such a way that the listener sees you as the ideal candidate or business owner?

To find out, co-hosts Lori Vajda and Nola Boea talked to former chef Nikki Sherin, who is joining us to share her tips, suggestions and ideas so you can create a compelling Identity Capital story.

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#105: How to Write Headlines That Hook Your Ideal Customers

10/9/2022

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Show Notes

The very first words shoppers see – your headline – can make or break your sales. A good headline or title is what makes people click to learn more, whether that’s to watch a video, read a website, or even listen to a podcast.

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#104 - Buyers Journey: Are You Creating Compelling Content That Closes Sales?

10/3/2022

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Show Notes

Great content is an absolutely necessary companion to your buyer’s journey and your company’s sales process. Knowing what type of content to produce and when to send it is key to closing sales.

In this episode, Nola Boea and Lori Vajda will take you through all you need to know about producing the right content for your stage 5 (decision stage) audience and business. Take a listen and get the tips and examples so you can turn prospective buyers into customers.

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The Sticky Brand Lab Podcast

#107 What I Need to Know About Incorporating My Side Business, with Attorney Tanya Bower - ENCORE

Show Notes

#106 - Identity Capital: How to Use it to influence and Persuade Others to Hire You, with Nikki Sherin

Show Notes

#105: How to Write Headlines That Hook Your Ideal Customers

Show Notes

#104 - Buyers Journey: Are You Creating Compelling Content That Closes Sales?

Show Notes

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