Blog Archives

#103 - Entrepreneurship for Women as a Second Act

9/27/2022

Show Notes

For female entrepreneurs, it can be challenging to find trainers, leaders or mentors who understand the unique challenges faced by women in the business world. Yet, learning from other women, women like themselves, is key to becoming a successful entrepreneur.

In this episode, Lori Vajda and Nola Boea talk to two entrepreneurial partners, Kate Nowlan and Kimberly Caccavo, co-founders of Face Your Grace, an entrepreneurial program designed to teach women how to start a side gig or small business - all it takes is a little grit and determination.

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#102 - Buyers Journey: Marketing Messaging That Drives Sales

9/20/2022

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Show Notes

Whether your business goal is to get more leads, build a sales funnel or increase conversions, content plays a crucial role in guiding people through the buyers’ journey.

In this episode, Nola Boea and Lori Vajda share tips and examples so you can match your messaging to your prospective buyer’s stage of awareness. From videos to images to blogs, content helps your prospective customers and leads learn about you as a brand, gather information about your products and services. It also helps you, as a business, position yourself as an expert in the marketplace.

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#101 - 5 Reasons Your New Small Businesses Should Partner with a Charity

9/14/2022

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Show Notes

It may go without saying that when it comes to partnering with a charity, there are many good reasons to do so. But what about for a new startup or small business without a steady stream of income? Turns out it can be just as beneficial.

In this episode, Lori Vajda and Nola Boea are sharing multiple ways solopreneurs and startups can partner with and support social causes - even without high profit margins - all it takes is a little creative giving back.

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#100 - Breaking Barriers: Female Podcast Entrepreneurs In A Male-Dominated Sector

9/7/2022

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Show Notes

There’s a saying, “If you’re too comfortable, it’s time to move on. Terrified of what’s next? You’re on the right track.” While many would agree with the sentiment, perhaps even you, the real question is would you put the saying into practice? For example starting something new, like a business or podcast?

In this episode, Nola Boea and Lori Vajda mark their 100th episode by sharing their experience of breaking glass ceilings, being podcast producers and co-host in a male dominated field and a few other surprises.

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The Sticky Brand Lab Podcast

#103 - Entrepreneurship for Women as a Second Act

Show Notes

#102 - Buyers Journey: Marketing Messaging That Drives Sales

Show Notes

#101 - 5 Reasons Your New Small Businesses Should Partner with a Charity

Show Notes

#100 - Breaking Barriers: Female Podcast Entrepreneurs In A Male-Dominated Sector

Show Notes

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