Blog Archives

#090: What Is A Sales Funnel? (And Why Your Small Business Needs One)

6/4/2022

Show Notes

Having a website is necessary for your business to let people know what you offer. But a great website is not a sales strategy. How you relate to your prospective buyer IS.

The decision-making process is more of a continuum than a single event, and it includes varying levels of awareness about the prospect’s problem as well as your solution.

Your job is to meet prospects where they’re at in the process, and helpfully guide them to the ultimate decision buy.

Introducing the sales funnel.

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#089: Body Language: 12 Hand Gestures To Use To Communicate Effectively On Zoom Meetings

6/4/2022

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Show Notes

Just because web-based businesses, remote workspaces and video conferencing have become the norm, does not mean human communication norms have changed all that much. And body language is a big part of human interaction – which can be a big drawback when the majority of meetings take place on screen, where people mainly see you from the neck up.

So how do you make sure to come across as an effective communicator in virtual meetings? The answer: Using hand gestures, in much the same way you would if you were talking in person. But how? In this episode, Lori and Nola share 12 ways you can use your hands on Zoom and other virtual meeting platforms, to ensure you deliver the right message, with ultra clarity, on screen.

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#088 - 5 Signs It’s Time For A Business Brand Makeover

6/4/2022

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Show Notes

How do you know when or if it’s time for a business brand makeover? And if it is, should you refresh your brand or rebrand? With the two terms sounding so similar many small business owners are left feeling confused.

Which is why co-hosts Lori Vajda and Nola Boea wanted to clarify the reasonings behind a brand makeover and how to know if your business could benefit from one. If your sales are sluggish or you’re having trouble explaining why your business is different from similar businesses, or your target audience has changed, this episode is for you!

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#087 - The Upside Of The Downsell For Growing Your Profits

6/4/2022

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Show Notes

You’re talking to a potential customer about a particular product or service. They seem to love your sales pitch. But then they throw out an objection such as your price it too high or they have to think about. Either way, it seems like the sale isn’t going to happen. What should you do?

Acquiring a new customer can cost 5x more than retaining a current customer, which is why co-hosts Nola Boea and Lori Vajda wanted to discuss the power of a sales technique call the downsell. Not familiar with it or how it works? Tune in to find out how downselling can help you grow your business bottom line.

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The Sticky Brand Lab Podcast

#090: What Is A Sales Funnel? (And Why Your Small Business Needs One)

Show Notes

#089: Body Language: 12 Hand Gestures To Use To Communicate Effectively On Zoom Meetings

Show Notes

#088 - 5 Signs It’s Time For A Business Brand Makeover

Show Notes

#087 - The Upside Of The Downsell For Growing Your Profits

Show Notes

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