How Do I Turn My Art Hobby Into an Income Stream? Part 1 - Ask Muse Edition - #58

Show Notes

In this two-part, double-episode Ask Muse edition, Lori Vajda and Nola Boea give cartoonist Garth German, creator of GarthToons, actionable advice to monetize his art and turn his creative hobby into a profitable side business. 

​In Part 1, Garth describes his main challenges: Growing his audience, turning them into buyers, and pricing his custom work for two very different types of clients. Right now he’s “feeding the social media beast” and taking requests for merchandise or custom work as they come. But much of his marketing is sheer guesswork.

In Part 2, Lori and Nola will give Garth overarching strategies and tactical tips to target specific audiences and attract them to a business-focused website. They’ll also give effective ways to package and price his custom work yet retain the joy of creating art.

Thanks for Listening!
 
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Would you like to be a featured guest or have your question mentioned? Ask Muse!
 
Key Conversation Points:
 
4:36 The inspiring words that convinced Garth to bring his cartoons to the world.
 
5:29 Garth’s journey as a cartoonist, from a little tyke drawing pictures to a sizable following with real business potential. 

14:26 The scary part of trying to meet expectations of individual clients who commission custom work, compared to that of corporate clients.

17:43 How Garth’s website evolved as various opportunities arose -- and why that’s no longer an effective strategy. 

19:36 How Garth has been promoting on social media platforms, and what has worked thus far.

24:15 Listen in as Lori & Nola begin the brainstorming process.

Resources

GarthToons website: http://www.garthtoons.com/
Facebook, Instagram & Twitter: @GarthToons

To download the handouts provded to Garth, go to our Podcast Freebies page
This episode was supported by Ask Muse

Transcript

[00:00:00] Lori: Ever wish you could ask a professional for help with your specific side business question and get an answer that's customized to work for you and your business? Well, that's exactly what we do with our Ask Muse episodes. Today's Ask Muse question comes from creative side business cartoonist, Garth German. 

[00:00:19] Garth: Hi, this is Garth German. I'm the creator and artist for GarthToons at garthunes.com. Like some others, I've got a hobby that I'm trying to turn into something bigger.  I'm trying to figure out how to grow the audience from my daily cartoons, and better utilize and target the social media beyond what I'm doing now, which essentially is just keep feeding the beast with new content and looking for what catches on. In the past 18 months, it's grown a lot past the point of friends and family. So how do I increase the followers across the social channels to a point where it might be revenue generating?

I'm also wanting to talk through how to balance the pricing for custom work. So people asked me to do custom work, but honestly, I never know how to price it. In addition, that's trying to balance the price with essentially the motivation to do the work. Got a demanding day job that pays pretty well and don't have any aspirations or idea that the hobby is going to replace the day job income. So how do I develop a pricing approach that pays enough to warrant doing the custom artwork that can be fun. But it's frankly, an on top of the day job? 

So anything along those lines will be greatly helpful as I'm looking to grow what I do there on the side. Thanks for your help. Look forward to the discussion.

Announcer: You're listening to the Sticky Brand Lab podcast, where time strapped professionals, like you learn how to create a business you love in as little as three hours a week. 

[00:01:50] Nola: Today's Ask Muse guest is Garth German. Garth is a mild-mannered highly knowledgeable consultant by day. But, by night, he unleashes his creative cartoonist side. And like many multi-skilled side-preneurs, he struggles with the three Ps. We're talking, pricing, positioning, and promoting his products. But before we hear more about Garth's dilemma, we're in Nola and Lori, and we're all about helping busy professional women and men start their side business quickly and without breaking the bank or feeling overwhelmed.

So if you're looking to make a bigger impact in the world, as well as in your bank account, stick around because each week we come out with new content and information, so you can hit the ground running and be a self-empowered confident and authentic business owner. For those of you new to our Ask Muse episodes, let me take a minute to explain how this works. Ask Muse is a two-part show. In part one, the guest tells us about the struggle they're having and poses their question to us. Then Lori and I start brainstorming ideas, directions, possible solutions. Then in part two, we invite the guests back and we present those ideas, solutions and propose next steps. That's when they get to share their thoughts on our recommendations, and we get an opportunity to make adjustments or offer up alternatives. Anyway, both episodes are posted at the same time, so you don't have to wait. Okay. So we're ready. Let's get started. 

[00:03:21] Lori: So Garth, in your corporate role, you work as a behavior change management consultant with fortune 500 companies. It sounds like your day work is pretty cerebral. And in your off time, you get to use your creative side of your brain to develop your cartoons. So, can you tell us a little bit more about that, your experience and in shifting to both sides of the brain? 

[00:03:45] Garth: Definitely, you know, in the consulting world, it is a lot about figuring out the problems and there is a creative aspect of change management, trying to figure out how to navigate the problems. There's an iterative nature to the behavioral side. But it is very much in a corporate world. The language that you have to use, the way you have to speak is pretty stoic and a lot of cases. We're trying to bring more creativity into that. And there's generally a shift, I think these days, of bringing more of that into the work world. A lot of companies that are more accepting of the idea of bringing your whole self to work. And that's actually part of what has really helped me take off in the world of cartooning. I started doing it because I wanted that release that creativity and the idea of being able to say whatever I want to say. And that's the freedom of something in social media and doing something for yourself. Along the way someone had said to me, you know, Hey, if you want to be something, just go do it. And so that's what I started to do was I wanted to be a cartoonist. There was really nothing holding me back anymore. I wasn't relying on newspapers or magazines to get something out there. You can put it out there so easily. So I started doing that. And then I found that people saw that in the corporate world and they said, Hey, we want more of that in the corporate work as well. So there's been a, a nice convergence now, because I think I started showing I could do this, that people said, bring those two together. It's allowed me to bring more of the creativity into the corporate work yet there's still the outlet that I love by being able to say what I want, talk about different things in a very different tone and a very different style, that I can do what really excites me. 

[00:05:25] Nola: Very cool. So how long have you been sketching cartoons?

[00:05:29] Garth: You know, basically anyone who does anything creatively would say probably their whole life. You know, I started off when I was little. I used to do them for myself and for my friends when I was in junior high, high school. I'd just take blank pieces of paper and draw comic strips on them and had a whole slew of characters by the time I was in high school, I did the cartoon and the college newspaper and when I was in college. And then it just became part of what you do. I'm one of those people that if I'm in a meeting, I'm usually doodling something on the side of the paper, on the whiteboard or whatever, but then it really became, again, that idea of, if you just want to do this, just go do it and start leveraging those channels of social media to start sharing it with more people. Publishing anything that's so easy these days, but then it becomes, how do you start to grow that to a point that you can do something with it.
And that's kind of where, you know, I'm really grateful for your input. That's where I'm at right now. I started growing it. It got beyond the friends and family, but now how do you do something with it and get it so that it does start to provide a little more for the family and myself and some rewards for it. 

[00:06:36] Nola: How long ago did you start turning it into a side business?

[00:06:40] Garth: So, probably 2017 is when it started back sort of full force. I'd done some, a little bit online on various platforms for those who might remember tumbler, whatever works, but then really, you know, using Facebook as, or it started to take off and then Twitter and then Instagram and started chasing the different platforms. That's a big part of the legwork is figuring out the places to put it. Now Reddit, and some of them are better than others. And sometimes things take off on one. They don't take off on anything else and hard to find the rhyme or reason to that. But that's also, probably around that 2017 as I was doing it more and more visibly is when others in the consultancy that I work with started seeing that and saying, Hey, why don't we do some of this for our own internal stuff. And then started doing that for clients stuff too. And that's really what cemented the idea. Well, wow. People will pay for this and it's more fun than doing a PowerPoint. 

[00:07:35] Nola: Can you describe what you do for corporations? Because so far we know about comic strip stuff. How does that apply to a corporate assignment? 

[00:07:45] Garth: Most of what I do on the comic strips are largely political cartoons. That I seem to have fallen into that, a lot of slice of life as well. But then in the corporate side, a lot of people have seen these and they've been around for a long time where there's probably two areas that we'll do that. One would be, how do you do a visual capture of a team meeting? So you bring together a meeting with 60 different executives and you want to have something that captures the key outputs. But it's not just a list of bullet points. It's not just a couple of PowerPoint slides about it. But you can capture that in a visual. And so it's a way of structuring a lot of the information and capturing the key points so that people have a momento that they can take back and something that they can then share with their teams and start to cascade that messaging.

And then the second one is really something called sort of journey maps or visions of the future state, where you say, this is where we are and our strategy. We're trying to illustrate the strategy and help align people around what that's going to look like. So they can start to visualize it, start to explore how we get there.

And then we can illustrate some ways of some of the key milestones and key paths that are going to get them to that future state. And probably in all those, you can say, oh, there's a consultant speak all coming out. Right. 

[00:08:55] Lori: Well, I actually hired you to do a comic strip in my personal life with my husband and I. I also wanted to use your talent for Sticky Brand Lab podcast. So to clarify here, you do corporate work, but you also do stuff for individual clients. Can you talk a little bit about that as well? 

[00:09:18] Garth: Yeah, that's been really just kind of opportunistic to be honest. And that's part of the thing, is you know, I've got a good, well paying day job, that takes up a fair amount of time. And then the opportunistic aspect is people who've seen something and they say, Hey, can you do something for me? Whether it's a gift like that, I've done others that are birthday gifts, someone wanted one that was, Hey, we're surprising our son with something on our vacation. This would be a great way to... So it's things like that where people say, how do I take something, and it makes it very personal, even though it's done digitally, it's all hand drawn. So it is handmade and done in a way that you can incorporate the personal thing. And one of the things I've done a lot of over the years, You learn by copying a lot of other cartoon characters. So you find ways that can adapt cartoon characters and insert something personal into it.

The wedding one was, uh, the groom loved TinTin, the old French cartoon by Georges so it was how do we put them, into a TinTin cartoon, with TinTin in the background and all that. And an example, doing something like that or others where it's the t-shirts that I've done, that are Simpsons characters. 

[00:10:21] Nola: Cool. 

[00:10:21] Lori: That brings me to a point. So you've got corporate work that you can do. You've got custom client work that you can do. You can do things that are for authors, lots of different talents here. When you think about that, and you put that into perspective for your current business challenge, we'd like to take a deeper dive into that. So could you kind of elaborate as to the challenges that your side business is facing and also where you want to focus? What excites you? What gets you going that you would like to continue and build as primary focus for your side business? 

[00:11:01] Garth: I think he started zooming in on it. And it's one of those things as a consultant. The secret to consulting is always easier to solve someone else's problem than to solve your own, right?

[00:11:10] Nola: Yep. 

[00:11:10] Lori: Right Yeah. This is what Nola and I get to do for you because when you're in the jar, you can't read the label. So part of what you're doing for the listeners and for yourself as well is stating it from the inside, but she and I have the best advantage because we're on the outside able to see the bigger landscape.

[00:11:30] Garth: So Lori, I can read through sort of infer from the way you drive and on the question. And one of the things that I've found is on the outside looking in and go, you're all over the map. And that's part of the problem is that, yeah. Like, what I'm doing is all over the map. And part of the problem with growing a following on social media is that I'm putting out stuff that doesn't always resonate with the same audience. So they can be very different audiences. And so, you know, someone may follow for something that they liked and then see something else they go, I don't like that. And I'm off on, you know, a different tangent. And so, between doing just t-shirt designs and posting them up and trying to sell those as print on demand t-shirts and we're doing the corporate work, they're doing the cartoons to put out there or custom commission stuff. It's all over the map. So I think that's one of the problems that I've got with how to, monetize it. The biggest revenue stream honestly comes from the corporate stuff because frankly, I, I wind up getting consulting wages for doing that work and because bring the business knowledge and business acumen, the history of the culture and understanding of the culture and the change that they're trying to drive into that.

So it's worth more to them for that, you know, as opposed to commission stuff that people say, wow, I give them a price and they go, that's really expensive compared to everyone else. And the part of the problem I have, is to say, okay, if I'm going to take the time to do this, that'd be worth my time. And if I have a bunch of other work that I could be doing, then maybe it's not worth my time at a lower rate. And so that's part of the struggle with the pricing and art is very subjective on pricing. So the thing that I do hold on to still though, is the sort of the daily cartooning is the, probably the thing that I enjoy the most, because I'm entirely free and I write it and draw it and get to pick what I want to talk about what I want to say. Turning that into something that then gets enough footholds to generate some revenue. That's a very tough part. There's no easy route with any of that. There's a lot of different things that come to mind as ways to generate revenue with it, whether it's packaging as books, or going the route of things like Patreon and some of these other ones services that are out there, but I've just, I've never been good at that kind of promotion to be able to turn that on. And, you know, it almost feels like you need this. I don't know enough of a critical mass of followers to be able to turn something like that on so that it's not just asking friends and family to throw me a couple of bucks here and there. 

[00:13:50] Nola: Do companies pay more than families or individuals or is there a pattern? 

[00:13:56] Garth: Yeah, definitely. You know, I find if I'm doing a piece for a family, individuals, you talking in that 75 and $150 range and you start getting beyond that, and people start to balk and say, wow, that's starting to get pretty pricey for a cartoon. You do something for corporations and you're in the $3,000 to $5,000. Then so you start saying, well, that's clearly where the money is. And that's where I was leaning more. 

[00:14:18] Nola: If you had to choose, would you prefer something that pays more and as more of an assignment or something that pays less. Well, I should ask, which do you enjoy more, corporate or family, or is there a difference? 

[00:14:31] Garth: You know, it's a great question because :when it comes to doing something that someone's asked you to do and commissioned you to do they have a vision in their head. I find that I'm still constrained by trying to meet that vision and make it look the way that they envisioned it to look and often includes the people themselves or their loved ones. And I'll admit I'm not a great caricaturists, that's never been something that I've leaned into. So trying to make it look like them become stressful. 
The corporate, almost you're free of that. And you've got, because they usually don't want it to include the people in the company. I've done a few, but it's pretty rare. 

[00:15:11] Nola: It's the ideas. 

[00:15:12] Garth: Yeah. It's the ideas. And so I find this almost a little more freedom on the corporate stuff. And so yeah, if it pays more, there's a little more freedom in that. Or maybe it's even just the psychological safety of being able to lean on the corporate ideas in a way from the personal, emotional last highs that come with some of the personal commission stuff.
[00:15:32] Nola: Sure. 

[00:15:33] Lori: Could you explain, especially when you're doing custom work for like weddings, for families, for individuals, what's your process look like? 

[00:15:43] Garth: It's pretty similar from any corporate, frankly, where you start off, let's talk and understand what is it you're trying to do and what is it you want it to look like?

And then let's talk through some ideas. So there's usually a writing phase. You sort of write out, this is what I'm thinking. What do you think of that? So typed up something, or, you know, if it's a comic strip, there's usually a script that's sort of written out. And so you write out a script because if you're looking for humor or something, you want to, you gotta start with the writing instead of the joke. And then you do a sketch and kind of like a pencil sketch of it, do it in pencil. So that then if there's changes that go, I don't like how this looks can make this person doing that. That's an easier change to make. Then once we get approval on that, then you can move to just think in color and clean lines. And it's really pretty much fully produced version and at that point, it's just looking for small. The corporate's pretty much the same, you know, you start off with understanding, what is it you're trying to do? What's the audience, what's the intent? What do you want to get out of it? How do you want to use it? How big does it need to be? Some of those things and then come up with some ideas, sketch it out, iterate the sketch, iterate the final drawing and produce it.

[00:16:46] Nola: For corporate, do you need to sit in on the meetings or is it something you use taking their video or notes after the fact? 

[00:16:53] Garth: It depends on the types of, it's trying to capture the meaning. You gotta be there for it, because then I'm usually trying to tune in and capture what I think are the key nuggets and the key important points. I do a pencil sketch, and review that with someone and then see if there's any other things they want to put in there.

If it's doing something that's a journey. I have someone who wants me to capture their strategy for where their procurement organization is going. They wanted me to come to the meeting and I said, it's going to be pretty expensive for me to sit through 16 hours of meeting just to hear that. Let's just take the output because if what you want is where is this going, I don't need this, how the sausage is made. We just got to talk about the end product. Rather than that,

[00:17:39] Lori: Are you wanting to sell from your website? 

[00:17:43] Garth: It'd be great to initially when I spun it up, I was just doing comic strips and cartoons that it was posting out on social media. And so I needed the more permanent home and contact info and then overtime. Oh, well, a couple people want some t-shirts. And so I did a bunch of t-shirt designs just for fun. The design and it's like, let me put it out there and see if they sell. There are a couple of things that over time, people like, oh, I love this cartoon. Can I get it on a mouse pad or something? Okay. I can throw it up on it. There's all these print on demand sites. It's easy enough to put something up there and you put a link on there. So there's that piece. And the corporate piece definitely has languished. I've put a few things up there that are examples of what I've done, but they're old examples that are not even the best work right now. it's pretty clear. That's where the money is. That's probably the thing to promote more.

[00:18:29] Lori: One other question, because your cartoon again is customized. Do you think of it as artwork? 

[00:18:35] Garth: I do. And because that's what I grew up in the guys that I idolized were Still Watterson is like the pinnacle to me, the guys did Calvin and Hobbes and you look at his stuff and it's just, he did beautiful stuff, especially on those big Sunday full color things, but even in between just the expressions and the movement and everything that, to me, that's artwork. 
[00:18:52] Nola: Yeah.

[00:18:52] Lori: And have you thought, of having more of the art of your cartoon as a product to sell? 

[00:18:59] Garth: It's not something I've really explored. And that's probably also goes into that old imposter syndrome, like am I good enough? Do people really like this? Is someone really going to pay for this? There's a fair amount of them that I'm pretty proud of, but it's often, Hey, I had an idea and especially the, the daily cartoons, the phrase I come back to is feeding the beast and it's all about timing. You got to get something out there that's timely for it to really resonate and catch on. And so often you've got that deadline pressure of, well it's nine o'clock. I want to post this tomorrow morning when I wake up, I've gotta get this done. So you're working through it pretty quickly. 

[00:19:36] Nola: What are you doing on the different platforms? What is your process for promoting on platforms? 

[00:19:44] Garth: It hasn't been very mature by any means. It's really just trying to keep feeding content and then see where it takes off. I have done a few that I boosted on Facebook. You start getting people resonate. It's resonating with someone, starts getting shared. Okay, well, let's create an ad for it.

Take $10 And we start getting a lot more shares and that helped increase the followers. Also, all these social platforms are doing that occasionally and they actually show your stuff to more people than done on a little bit of that. You know, putting money into ads, Facebook and Instagram. I haven't done it as much as Twitter. 

[00:20:18] Nola: How often do you post? 

[00:20:20] Garth: Basically every day. At this point, I've got probably 1200 comics that I've done on this GarthToons banner that's, you know, you can find the ones that haven't run in a while where the audience has increased greatly since it ran two, three years ago. And so you can repost it. Doesn't get any negative response from that. 

[00:20:38] Lori: What kind of ads are you running? 

[00:20:39] Garth: It's usually just boosting or something. That's one of the cartoons that started to get that. So it's been more focused on increasing the user base on Facebook and trying to increase the followers. And I'm totally open to being told I'm wrong on this, but in the sense of the social platforms in the past, the monetizing that you got to get enough followers that you can start to then either have it started to pay through ads, or you've done enough people to feed in through, you know, one of those platforms like Patreon or something like that. So it's been focused on increasing the followers. 

[00:21:11] Lori: A lot of your posts appear to me to be news of the day inspired or your particular viewpoint politically. So it's a political statement or news of the day kind of statements, which when you're trying to grow your base. Is great if you're trying to grow that followership, but if you're trying to do it as a side business, there's not really any call to action or something that lets people know that you do custom work for corporate and business and individual. In your challenge or the challenges, you know, that you were wanting to do. And let me clarify, part of it is making it your GarthToons monetized so that you can grow income to a side business, working with the clients that you want to work more with, the things that inspire you. But this for you, isn't only about monetization. Some of it is just the joy of creation and sharing that.

So there's how do I monetize? And you break that down to a variety of levels. How do I continue to do what's fun for me so that there's just joy doing it? And then that third one is, how do I package this in a way that I actually am getting paid for what I do? 

[00:22:38] Garth: Yep. I think you put that quite well. That's one of the things I'm wrestling with, is there a need to bifurcate the brand of things to say, how do I continue to keep doing the piece that is very, the stuff I've put out is very political, very pointed and very opinionated. And how do you keep doing that? Because I enjoy that. And then not have that interfere with the ability to get clients, to do the other piece that tends to pay more. 

[00:23:05] Nola: Yep. 

[00:23:05] Lori: Garth, is there anything else that you would like us to think about or help you with before we end this section? 

[00:23:15] Garth: Not really. I've been doing this and I keep doing this and I haven't put structure and organization around it. And so I want, I'm really grateful for, with what you guys are doing. Is that the idea of that Muse to say, what can you do with this? And how do you make this something? And maybe there is something here that I just haven't even been thinking about because I just keep doing as opposed to stepping back and planning and thinking through it.

[00:23:37] Nola: Well, you've got the talent, you've got the inspiration, you've got the experience. You've got the following, which is getting bigger. And now you've got the desire. I think all the elements are in place. You just need to know how to put them all together. 

[00:23:51] Garth: Yep. And then carve out the right time for the right pieces, at the right time.

[00:23:55] Nola: Exactly. Prioritize. Right. Well, thank you Garth, for bringing us your question and for being our guest. Now Lori and I are going to meet and discuss your challenges. So listeners don't leave yet because you're about to hear how Lori and I brainstorm challenges and solutions. 

[00:24:15] Lori: So do you have so many ideas going through your head?

[00:24:18] Nola: I really had to bite my lip to not start gushing ideas and you can do this and you can do that or have you done this and yeah, I'm kind of really looking forward to delving into it.

[00:24:29] Lori: Well, one thing for sure is we had a chance to look at his website and it is not user-friendly, it's like a portfolio and it's not really there for the thing that he wants to do, which is to monetize whether that's corporate or business or individuals. You get a sense of this talent, but you don't get a sense of what he can do. Like, you know, the stuff that could be customized for gift giving, which is how I used him. But then we also used them for business. We're working on a image that helps to really say how our work is a podcaster and who we serve. And we're excited about that coming out, but you don't know that he could do that. 

[00:25:14] Nola: No. I mean, from looking at his Facebook page, his cartoons are funny and he's right. He posts frequently, but I never would have guessed that he takes orders. You know, that I can reach out and say, Hey, can you do one for me?  In fact, I would not have even thought of that. You're the one that thought of, Hey, I wonder if he could do that for us. I would not have thought of asking a cartoonist to do something for us. But it's actually brilliant for a customized gift or, you know, even corporate, I have been involved in a lot of corporate strategy meetings and those things are quite a reward afterwards. I can imagine that they would be, and then he really piqued my inspiration, my creativity, when he started thinking about really using it as passive income. And I know he's talking about Patrion and I get it in increasing your following so that you can market to a percentage of that following. That's pretty much the classic traditional way of, of marketing digitally. These days. There are ways to do that. And simultaneously, while you're growing that there could be other ways that he could be, you know, drawing in business, drawing in some other passive income or at least setting up shop, setting up his website and incorporating things so that as he grows his user base, he can start bringing in that income.

[00:26:34] Lori: Well, now, so one question is what would Patreon be supporting? 

[00:26:39] Nola: Well, I'm not convinced it's Patreon anyway. 

[00:26:42] Lori: Exactly. Because if he's doing cartoons that are politically or news related, that's what Patrion would support. But if he wants to have passive income or even active income to do corporate gigs, business gigs, individual strips,

[00:26:58] Nola: that would be different.

[00:26:59] Lori: Right. Patriot is not the right. 

[00:27:03] Nola: No Patreon is for a tribe. And some of his political opinion, you know, posts his cartoons that is directed toward a particular tribe. And that could be Patreon but that's only a small slice of what he does and what he could potentially monetize

[00:27:21] Lori: . Exactly. And so that's where the ideas for exactly. I know you can monetize this 

[00:27:29] Nola: print on demand stuff. 

[00:27:31] Lori: Yep. Print on demand cards, individual art, that whole art genre not even thought about that opens that up. So many possibilities. 
Well, listeners, as you've gathered, we have a lot of thoughts about the direction strategy and next steps that could work for GarthToons and for Garth and his business. Some refinement to our ideas needs to happen. So be sure to tune into part two. So you can hear what we've come up with for Garth, his thoughts, and hopefully which of these ideas will work for not only his business, but for your business. 

[00:28:07] Nola: Be sure to come back next Tuesday and every Tuesday for another informative, inspiring and motivating episode. And remember action creates results. So tap into your desire to create a business and brand you love by taking 1% action every day. Small steps, big effects. 
​
[00:28:25] Lori: Do you have questions about creating a personal brand, side hustle or small business? Sign up for one of our clarity sessions. For more information, contact us at stickybrandlab.com/contact.

[OUT-TAKE]
So Garth, in your corporate role, you work as a behavior change consult.
I didn't do anything. Like I can't even blame this on too much excitement.