#105: How to Write Headlines That Hook Your Ideal Customers

Show Notes

The very first words shoppers see – your headline – can make or break your sales. A good headline or title is what makes people click to learn more, whether that’s to watch a video, read a website, or even listen to a podcast. 

In this episode, Lori Vajda and Nola Boea walk listeners through 4 tried-and-true techniques to craft an attention-grabbing headline. Plus, they point you to free online tools that will gauge the power of your headlines to make readers take action. Be sure to download your free Headline Tipsheet. 
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In This Episode You’ll Learn 

• The main thing a headline should convey so readers know it’s worth their time to continue
• How – and when – to write a headline that tells the main message in a nutshell
• How to best entice readers with a question that matters
• The best type of headline to introduce a list, such as tips or features 

Key points Lori and Nola are sharing in this episode:

• (05:40:33) What happens if you don’t deliver on your headline’s promise.
• (07:38:64) Should you write your title first or last?
• (09:51:46) Four (of many) headline categories, beginning with the most “direct.”
• (15:51:69) Which numbers to include in titles to get the highest response. Is it 5? 10? Or 101?
• (14:25:60) What happens if a title is too long? 
• (17:57:57) Four free headline analyzers 

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

FREE Download Headline Tip Sheet

Headline analyzers mentioned in today’s podcast:

1. CoSchedule Headline Analyzer
2. MonsterInsights
3. Headline Analyzer by Content Row
4. Capitalize My Title

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