Tips For Getting Your Amazon Products To Sell On Page One! - #025

Show Notes

There are millions of products available on Amazon’s ecommerce marketplace. Getting your item ranked to the front so prospective buyers can see it, can be a bit of a challenge. To find out just how hard it is and what newbie side hustle sellers can do to improve their positions, Lori Vajda and Nola Boeá sat down with Amazon expert Keith O’Brien for an insider’s guide to optimizing your product listing.

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Sticky Brand Lab

Amazon private label seller strategies are in the works. Come have a listen!
In This Episode You’ll Learn

• The basics of how private labeling and selling on Amazon works
• How potential customers tend to search for the products you sell
• The ways Amazon’s search engine (A9) works differently than Google search engines
• How to use search engine optimization (SEO) to improve a product’s positioning on Amazon
• The advantages of high quality pictures to sell your products

Amazon Private Labeling has been listed as a good business opportunity, precisely because it allows side hustlers to set up a passive income stream on Amazon. But don’t let the term ‘passive income’ fool you into thinking there isn’t hard work involved, as Lori and Nola quickly discovered. In this episode Keith shares a few of the helpful tips and tricks his company, Page.One, uses to drive real traffic and ultimately real sales for their Amazon clients.

• (6:15.06) Understand the difference between a first party and third party seller on Amazon. It might just save you a lot of headache down the road. 
• (7:00.45) Learn the 3 main types of Amazon sellers there are and which one might be the right choice for your side hustle. 
• (8:16.16) This rare type of Amazon seller made $550,000 of profit last year and has only been selling for two years!  
• (9:21:03) How to tell who the seller is for a particular product on Amazon and why it’s important to know.
• (10:39.39) As an Amazon seller, knowing the difference between Fulfilled by Amazon and Fulfilled by merchant could save you money in shipping, leaving you more in profits. 
• (14:57:09) This free and super easy way to see how competitive a product is on Amazon, before you invest money to acquire inventory.
• (21:31:68) The 3 best DIY tips for newbie sellers starting out selling on Amazon.

Resources
This episode was supported by: Be-YOU-nique

Transcript

Lori: [00:00:00] Chances are pretty good you're one of the millions of people worldwide, who shop on Amazon. But have you ever wondered about becoming a retailer on the platform? You're not alone. There are many reasons to consider it as a side hustle, including the fact that people shop all day, every day on the site. But just how easy is it to get started with the millions of products available, how hard is it to get your product seen? Stay tuned as we explore these questions and many more with an Amazon expert on today's show.

Announcer: [00:00:31] You're listening to the Sticky Brand Lab podcast, where time strapped professionals, like you learn how to create a business you love in as little as three hours a week.

Nola: [00:00:42] While Amazon sells a lot of items on Amazon.com as its own seller. It's not the seller of every item that's listed. In fact, a lot of items are sold by third party sellers. So how great of an opportunity is Amazon for a side hustle, hello and welcome aspiring side hustlers, Nola, and Lori here with an innovative episode of Sticky Brand Lab. But before we show you how to poke holes in your thinking caps, so you can see opportunities where others see challenges, be sure to subscribe to our podcast on Apple podcasts, Google podcasts, Spotify, or wherever you listen to podcasts that way you'll never miss out on any of our weekly helpful, informative, and always opinionated podcasts. Now let's get this successful Amazon seller show started.

Lori: [00:01:25] There are reportedly over 3 million active users on Amazon. And a hundred million of them are Prime members, which is an Amazon seller can be a real perk. Amazon is clearly an e-commerce Titan and the company is expanding into other markets like grocery and food delivery, video games, fashion, and even healthcare.  All of which are advantages and opportunities for aspiring side hustlers. To help us explore and understand what it takes to create, launch and market on Amazon as a seller, we sought out an expert in the field. Keith O'Brien. Keith is the founder and CEO of Page.One, a full service, Amazon creative agency, which offers brand and advertising management as well as individual creative services. The company's focus is designed to help third party sellers increase engagement and conversion. With six years of experience in the world of Amazon, and having worked with thousands of e-commerce businesses of all sizes, Keith and his professional team of keyword specialists, copywriters, photographers, creative directors, designers, data analysts, advertising strategists, and brand managers provide comprehensive solutions to brands looking to scale their Amazon businesses.

Welcome Keith. You have everything listed in any way, shape or form that somebody who has a seller could use, which is fantastic. That's a long list of things. 

Keith: [00:02:56] We do, we have a great team, of, of talented folks that we've assembled over the last six and a half years. And, uh, always adding to it. I think we've hired four people in the last six weeks or so. yeah, it's, it's been a fun journey and a lot of attention on e-commerce at the moment in the world.

Nola: [00:03:12] Now that you mentioned it, I'm glad you said that because, uh, before we even get into specifics about selling an Amazon, can you give us some background on how and why you started Page. One?

Keith: [00:03:22] Sure. My first business in the Amazon space, I was a partner. I I wasn't the founder, the, um, unique service, back when Amazon used to allow individual sellers to help launch and promote a product by doing what's called incentivized reviews. Amazon's had the Vine program for certain particular groups of sellers and they did it for years. There was no program available to small, independent sellers. So we created one. This was back in 2014. that company was called, I Love to Review, and you know, at the peak we were generating about 30,000 independent reviews a month for sellers’ products all over the world and it was a great service. And, and then Amazon, as in typical, Amazon fashion decided to change the rules in October, 2016. And they basically made that process against terms of service. So, so you couldn't do it anymore. Ironically, they then started their own internal program, that they'd pay people to review a product, uh, which we never did. Yeah. So anyways, so that was the first journey into it. Uh, we had worked with a lot of sellers and we created a level of expertise and and we used to just give it away for free. Our account manager she used to, you know, talk to our clients and say, Hey, look, we're going to be sending all these reviews to your listing. You really need to fix this and this and do this, so you can be more optimized, change out your images, change this kind of copy. And we just did it as a complimentary service to our existing cloud clients so that the, our review campaigns would have a bigger impact. So we shut that company down in 2016, you know, we had all this background and experience and kind of knew what, what sellers were lacking. And so we launched the, the agency. It was under a different name. And then we rebranded to page one and 2019.

Lori: [00:05:13] So you do come with a lot of experience on the review side, and now you can turn all of that to helping, sellers with their own products because you have the specialty, it's really a specialty.

Keith: [00:05:27] Yeah. I mean, look, there's, you know, when we first started, we were one of the first games in town.  Now the industry is growing up, but, you know, we still optimize thousands of listings a year. We shoot probably a hundred to 150 products a month for product photography. And we manage probably right now about 20,000 skews on the platform. So.

Nola: [00:05:49] There's something to be said about having been in it from the ground floor.

 Keith: [00:05:54] Yeah. Which is funny, you know, my dad still thinks Amazon that company that does never make a profit. So, you know.

Lori: [00:06:02] Well, like any new business getting started requires an investment of time and money. What are the startup investments for somebody that's a seller that they should consider before they even start selling on Amazon?

Keith: [00:06:15] it's an interesting question. It's a bit loaded in that there's not one path the answer of that one. Most people listening if they wanted to sell an Amazon would, would fall under what's called the third-party seller relationships. So this is someone independent person like you or me. And then you set up a professional selling account. It costs 40 bucks a month. And then you have the right to not only sell, but advertise and all kinds of other things. Right. Most people are not going to fall into, what's called a first party seller account, which is a vendor relationship with Amazon.  So assuming they're on the third party side, that then opens the door, so, okay. What kind of selling relationship do I want to have? And There's a variety of, of selling relationships that really don't cost much money at all to start. So, you have what's called arbitrage, right?  Arbitrage is just simply buying at one price, selling at a higher price. it could be anything, right. It a lot of people are retries right out of local retail stores.  There's almost always like the buy one, get one free bin, you know, stuff goes on massive sale. And so a lot of times, you know, arbitrage guys they'll buy those. and then cause obviously like if they're getting one for free, they can sell competitively on Amazon normal price. So that's arbitrage, right?

So wholesale or drop shipping as a very, very similar, side. For example, drop shipping, you don't actually ever own inventory. So you're finding a product, you're listing it. and, when a sale is made you then go and purchase the product from, wherever you found it and you keep the difference. So that's kind of a bit of a dying class of sellers on Amazon, cause it's hard. It's just hard to find like the good deals and you've got to find something where, you know, it's a manufacturer that's not selling on Amazon themselves necessarily, or they've got enough inventory at a certain rate that's going to allow you to make a profit. But again, I have a friend of mine that, been doing that for less than two years. And I think you've turned over 550,000 of profit last year. Yeah.

Nola: [00:08:26] Nice. Well, in last week's episode, our guests Gina started selling, her own line of baking goods on Amazon. That was basically private label. And her story made us curious about a few questions. First, can you explain what the Fulfillment by Amazon network is? What that entails?

Keith: [00:08:46] Sure. Yeah. So that's a great lead into what would be the third, the other way to sell, which is private labeling. It's what people do that want a little more control. They want to build an asset, private labels, your brand it's sellable, so, uh, Fulfillment by Amazon as a third-party seller, there's only two ways to fulfill product that's being sold. And as a Amazon consumer, if you look next time you buy something, which is most likely the next 72 hours, right? If you're like most people, right. It'll

Lori: [00:09:16] do I need some coffee. So I was going to go to Amazon to place my order.

Keith: [00:09:21] There's three different things. They'll say on a list thing, it'll say, uh, ships from and sold by Amazon. That, would be a vendor where I'm selling wholesale to Amazon, they're handling everything else.
And then you'll see, ships from Amazon sold by ABC, Inc. And that's an FBA product. Fulfillment by Amazon. The third is if the merchants fulfilling it themselves, and that would say ships from and sold by ABC inc. Right.

Lori: [00:09:47] And that's the third party outside of Amazon They're shipping their selves.

Keith: [00:09:51] Correct. That would be the case of someone who already has an existing warehouse already has existing fulfillment, and they'd rather just ship items themselves to customers. There's there's reasons on why a business would, would do either, but you don't need to cover that today. So FBA is basically Amazon that handles all of your logistics and fulfillment. They store your product for you at their warehouses. They catalog it. and when a sale is made, they ship it for you.

Lori: [00:10:21] So in your experience, what are some of the pros and cons of selling either private label, retail or wholesale products using Fulfillment by Amazon?

Keith: [00:10:33] Oh, we are going to talk about that. Okay, cool. Um, so. So, let's just take Fulfilled by Amazon and Fulfilled by merchant. So why would you want to send your product into Amazon as opposed to shipping out of your own warehouse? Right? Or, maybe it's not even your warehouse, maybe you have a third-party logistics company fulfills the orders from website. Generally speaking, for items that are under a certain weight and size, Amazon just does it cheaper than everybody else.  Like I, I own a personal brand. I sell mid to high-end, kitchen knives.  Know, we're competitive with like the Globals and Max and Sean is going to be more expensive than us. Um, uh, look at me, comparing myself to all globally recognized brands, you know?

Lori: [00:11:21] I would almost say that I didn't know much about those, except that, my husband got into, knives. And so you're talking a little bit like, uh, I know some stuff.

Keith: [00:11:31] Yeah. So anyway, anyway. Yeah. So moving on from that. Right. So, so they fulfill my FBA fees not my chef knife are $4 and 90 cents. It's a a hundred-dollar product. So  right at 5%. But that's picking it off the shelf, packing it, shipping it, the whole thing. Right. Granted it's light, it's small it, but they just do it more efficiently. So They just have such aggressive rates with all the carriers I'm on the small stuff. Now, if you move into the larger stuff, a lot of times you can actually do better than Amazon fulfillment in terms of cost. Quite frankly, Amazon doesn't necessarily want all that stuff in their warehouse. And so they make it a little bit less attractive. But. Price is only one of the things that influences the decision.  There's probably 115 million Prime members now as of end the 2020, um, most people when they shop on Amazon have a permanently toggled on to only see Prime products. And so if you're fulfilling yourself, you're not Prime. You know FBA is prime. Prime is products in FBA that qualify, It just opens up the buyer pool significantly. you know, , there's a level of trust we're used to getting things in one, two or three days. so that's, that's probably the biggest reason that people do FBA.

Nola: [00:12:55] What are the easiest products or product categories in your experience for a novice to sell?

Keith: [00:13:03] Yeah. See, now you're asking the million-dollar question, right?

Lori: [00:13:07] Yes,

Keith: [00:13:08] Businesses it's harder than it was five or six years ago, you could throw a dart and pick a product and make some money five or six years ago. I wouldn't say that there's any particular categories that are easier. I would say that there are certainly categories that are harder. Consumer electronics hard. Certain categories of toys, hard. And then inside of categories, there's, product groupings, sub categories that are hard,

Lori: [00:13:34] Can you give an example?

Keith: [00:13:36] Sure. So, supplements, nutritional supplements, incredibly, incredibly competitive. While you think it would be hard to start a new supplement line, it's insanely easy. The manufacturers in America, the contract manufacturers have done all the legal compliance work, right. So you just hire them out, they just make stuff for you. So you can have a nutritional supplement line started and, six weeks, But it's real, it's insanely competitive. And the reason is that the margins are fantastic.  But you know, you're going to put yourself into a red ocean with some of the most aggressive well-financed knowledgeable marketers on the planet. They just know how to sell because they're going to protect their real estate.

So consumer electronics, you're largely going up against Chinese sellers. Sometimes the factories themselves, in just not going to be able to compete on price, consumer electronics, like, you know, the brand Anchor. Chinese company. I think they're less than 10 years old. One of the most successful Amazon stories of all time. But they're based in China, their pricing is amazing. Um, and Anchor has done an incredibly good job on branding.  Things that, a lot of times Chinese are not known for, they've done extremely well. Anywhere that's like the more competitive the niche, the harder time you're going to have getting in there.

Lori: [00:14:55] How do you figure that part out?

Keith: [00:14:58] There's some tools, so software tools where you can subscribe, and it'll give you some analytics and some sales estimates and things like that. But if you go on Amazon and you type in anything to the search bar up in the top left corner, you would never have noticed this as a consumer, but let's say this, the first page of search results has anywhere from say 16, this a 60 different products on it, right? Depending on the category, it'll say one of 16 of, and then it'll have a number, right. And it'll say thousand. That means that there's somewhere between one and a thousand listings, that are, indexing for that search term.  Or it'll say, 2000 and that'll, that's somewhere between 1000 and 2000 sellers, but some of them you'll see 50,000. So the more people that are targeting that keyword, the more competitive it is.

Nola: [00:15:50] Ahhh.  Do you know, certain products that have regulations attached to it. Do you wouldn't happen to know about any of those?

Keith: [00:15:57] Well, sure. I mean, anything that's for use with kids, that's going to have child safety regulations, there's going to be like governmental regulatory, you know, uh, steps to go through. Anything with kids is going to need certifications. There's things I'll need hazmat certifications ‘cause they have batteries in 'em or something like that. There's all these other things. And then there's Amazon restrictions, right?
Amazon has different categories that require approval to sell into. It's not hard, it’s called, uh, getting ungated. And you know, the hardest part is that Amazon asks for things in a very specific way. They want to see your invoices, your trademark, your brand registration, company, or, all the things that would show that you are legitimate seller or manufacturer of this product, they want to see it all in a very specific way. And unfortunately, when you're an upstart side hustler, and you're just creating a product. you're not thinking. In those terms when you're setting something. So you might have, a company name this, and then a product brand name, this, and, know, your first order to the manufacturer, you're buying as an individual, you know, they have you set up a company yet. And so it just creates a lot of potential issues down the road hoops that like, aren't easy to jump through in terms of documentation.

Nola: [00:17:14] So it almost sounds like it would be good to do your research on Amazon. If you have a product idea to sell on Amazon, just to make sure you're following.

Keith: [00:17:22] Yeah. And honestly, it's a good point because most people start things backwards, they start thinking about this product. They go and they create the product and, you know, they get so excited and they're emotionally connected to their product because it means something to them. And then they start figuring out, okay, what am I going to do to sell it? Sure you could do that, but that's really backwards, if you have a product idea, go spend some time and figure out what the marketplace looks like. There's all kinds of, software that will estimate sales and give you a scope of your competition, and give me an idea of what the keyword search value is for your products. Um, how many people are selling on it, what the average price is, how many reviews the average seller has, if your product, it's not somewhat visually differentiated, is just going to look like all the other sellers, why would they choose yours? You're a brand new seller account with no reviews and no history. I mean, why?  You got to kind of figure out how you're going to get into the space. Maybe you've, you've done something a little different. Maybe, you've gotten smart and read through the reviews of some of the competitors and find out what people don't like about the competing products. And maybe you've fix that. You know, you solve that, you created that solution.

Lori: [00:18:33] Well, when we come back, Keith, we would love to get your advice and feedback on common mistakes, new sellers make as well as some tips, tricks and hacks, when you're starting out as a new seller on Amazon.

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Lori: [00:19:25] Welcome back to Sticky Brand Lab, where we show you how to turn your knowledge, passion, and great idea into an income stream. So you can create a side, business and lifestyle. You're excited about it.

Nola: [00:19:38] While Page One works with and manages some very successful brands on Amazon. You offer a la carte services to any sellers of any size. In fact, you've said that some of your top clients started out selling just a few products. In your experience. Keith, what are some of the most common mistakes you see Amazon newbies make?

Keith: [00:19:59] we don't have enough time on this podcast. Okay. yeah, I mean,

Lori: [00:20:07] Wow. That's kind of scary then.

Keith: [00:20:10] no, no, no, no, look, it's it.  It's complex, but it's not that complicated. Right.  I think that, yeah, in general, the biggest thing people will make us say this kind of ready fire, aim into the marketplace. So while I know lots of people that have done that and I've done well, you know, as figured out as I go, there's a fair amount of free information this space. But, there are research tools to where you can, you can really validate an idea before investing into it. So, for, 40 or 50 or 60 bucks a month, you can get a subscription to one of these tools and there's helium 10, there's on guru, there's jungle scout. those are probably three of the biggest, but there's tons. And for a few bucks you can get a tool that's going to help you validate your product idea.

Lori: [00:20:56] So it sounds like it's easy to get into selling on Amazon, but the biggest mistake is newbies, don't do the right research. Not that they don't do research, they don't do the right type of research to see if their product idea is a good opportunity for them.

Keith: [00:21:17] Yeah, I think you should have a plan of how you're going to launch and sell your product before you manufacture your product.

Lori: [00:21:24] Really good advice. Well, switching gears, just a little, um, would you share with us some of your DIY tips for someone who's just starting to sell? So it's a side hustle they're just getting started on Amazon to ensure their success. Is there any simple things that a new seller could do?

Keith: [00:21:44] Sure. I'll give you the early cheat sheet. I do think those tools I mentioned you shouldn't invest a few bucks and get one of them if you're going to do this because all of them have keyword generation tools, right? So you can start to generate keywords that, are going to be used in your listing. Um, Most of them have tools to help you actually craft your listing. Because the first part is discoverability. People have to find it to be able to buy it. And so they can't find it if the listing isn't written and optimized the right way from a, keyword standpoint. Keywords you know, we go on Amazon, we type in Bluetooth, headphones, we type in, organic, Colombian coffee. You mentioned you need to go get coffee, right. Or fair-trade coffee, that search query is what leads people to the products, right? And before you had your favorite brand of coffee that you now probably just go back and buy and reorder, right. You were searching for the product and based on how the products crafted their words on the listing Amazon then deliver different types of search results for you. So spend a little bit of time either doing that yourself or hiring out a professional service that knows how to do this.

And then the second would be your images, you can go on the cheap, you can get your trusty iPhone, there's lots of ways to set up a little white light box in your house, right? If you're really going to go on the cheap, you can buy these little white background studios for really inexpensive and that's going to be better, but that main image needs to be as good as it possibly can be. Probably the common mistake that new sellers make is, again, they just don't research this stuff. And so like, Oh, I need photos, great snap, a few photos there, throw them up there. Resolution's not optimized the size as an optimized. So your, image, your product should be cropped so that the longest side of the product, let's say you're selling this plastic cup, this top edge and the bottom, it should be almost all the way to the edge of the frame so that when it's on Amazon, it looks as big as it possibly can look. Because if you take the two images side by side, and one is just in the middle of the frame, and one is using the whole frame, this looks bigger, even though it's the same thing. And it's going to get more clicks.

Lori: [00:24:07] Cause you can see it. So, so far keyword search, understanding how people use Amazon to find a product, and images, are super important.

Keith: [00:24:19] As good as you can afford and get images. They're what engage people on the listing. And like, most of us we're visual, So most people aren't going to read all the stuff that we write on the listings. Anyway, they scan it. They look at the main image. They look at the title, they look at the price and look at the number of reviews and what that star rating is. And then if that gets them to click and I, once in it, what's the first thing you do. You go through all the images. Most people. You reread the title again, then you start looking through the images and depending on how, how complicated the product is or the category or the price point, you might not even go read anything else. If the images tell the story. So we want to give people all the information they need to make a buying decision in the images.  Take your coffee example, right? You can really wrap into that emotion that we're all just, so connect to when it comes to coffee, right? You get up really up close on, the bean and really show the oil shine, you could have an image of you know, the sustainable fields in Guatemala, behind it, you can hit, the benefits of, or, the smell and the aroma. You can hit fair trade, sustainably grown, organic, all these things in an infographic, right. You can nail pretty much everything in the images.

Nola: [00:25:39] So keywords, the keyword search tools, images, anything else?

Keith: [00:25:44] If you're going to expand your brand, there's a program called brand registry this requires a trademark. You know, they just started opening up to, pending trademarks. So getting trademark has a level of protection to it. That is, that is good. They have an accelerator program where we can speed that process up, it's a little more costly, but you get in there quick and, getting brand registered, opens up a ton of other programs to you. You get was called a plus content, which is one of the bigger ones. Uh, if you've looked on a listing, you've got the images at the top and then you start scrolling down, you'll see this whole other beautiful, in many cases, creative piece and it's more photos, more content. so that transforms your boring product description into this little mini brochure. That is a huge bump in and conversion rates. So that's good. You get some advertising opportunity, discount, uh, availability. You can put video on your site as a brand registered, on your page. You can, you get a storefront, which is like a website inside of Amazon. There's all kinds of other benefits of being brand registered. And so it's worth going through that process. If you're serious about it.

Nola: [00:26:49] Now. That's good to know. moving in a little bit different direction, as you may know, we love eating! And we do that as a matter of fact, it was over dinner that the idea for Sticky Brand Lab and this podcast came about. As a self-professed foodie. you told us you're easily influenced by great food, a nice red wine and a tasty bourbon.

Keith: [00:27:17] Isn't everybody.

Nola: [00:27:20] you know, some more than others

Lori: [00:27:23] I am I'll raise my

Nola: [00:27:26] So we thought it'd be interesting to see what your personal favorite recipe is and how it reflects your own experience and journey to successful entrepreneurship. You gave us a recipe for Clean the Fridge for Tata. What's your tip that our listeners should consider for making this a successful dish. And can you tell us in what way it reflects your experience and journey to successful entrepreneurship?

Keith: [00:27:51] Cool. . So I wouldn't say this is my favorite recipe, right? So that that, the question was what represents you as an entrepreneur? Right?  So I think a frittata is a great way to use up some of the leftover stuff in your fridge and make it tasty. It's really hard to mess it up. you can kind of almost combine anything that you think will taste good together. So I think left in my fridge I've got a little bit of a pork Tenderloin that I cooked the other night. I've got peppers I've got arugula, I've got garlic. I have, onions I'll I'll, you know, whatever it may be. Right.  So I'll make a frittata today. when we're done here. Right.

Lori: [00:28:30] Because it

Keith: [00:28:31] me,

Nola: [00:28:32] Yeah,

Keith: [00:28:32] I'm this

Lori: [00:28:33] made me hungry.

Nola: [00:28:35] Yeah.

Keith: [00:28:36] So for me, I just take, an individual size cast iron skillet. I'll get everything going there. Maybe add some greens, some broccoli, whatever. So I'll saute up everything in the cast iron to start. Then, scramble up some eggs, pour it over the top, let it cook a bit, finished it in the oven. I don't eat cheese, other than go cheese, so grate a little little, take it out, let it sit. Great. A little bit of goat cheese over the top. So It's, it's good. It's hard to, mess up with it. It's pretty easy.

Nola: [00:29:07] So how does that reflect your entrepreneurial journey?

Keith: [00:29:11] Yeah.  I started my first business when I was 20. I turned 50 this year. Um, I've had, uh, turning 50 or making it through 30 years of
Lori: [00:29:26] Yes.

Nola: [00:29:28] and

Keith: [00:29:30] I think that, this is my third business that I've grown to seven figures with agency Right. and then there was a handful of others that got close, but, I think, you take the little bits of everything along the way. Right. And that's the comparison, so, you know, were things that I've learned in each of the businesses that I've done, that I've said, okay, that works well, that doesn't Don't, don't put that into the next one. Right. You know, hopefully this is what we're doing on all areas of life. You know, there's, there's all kinds of experiences that you can, take the winning formula from, and then leave the ones that don't work behind.

Lori: [00:30:09] That's good advice and good reflection, uh, to help listeners get a, more personal feel for our guests, we usually ask one fun question.  You told us that you like old-fashioned, so we were wondering where you've had the best old fashion.

Keith: [00:30:28] I'll just put this in. This was my, my favorite overall bourbon experience ever.  There's this, whiskey club in Manhattan called the Flat Iron Room.  It's open to the public, but it's a membership club. So like all the walls are like these, metal lockers, it's really spectacular and it's a cool place the acoustics in there. Perfect. So you could hear everyone at the table talking music was loud. It's really quite unique. Um,

Lori: [00:30:58] an experience, not just a good

Keith: [00:31:00] awesome. Yeah.

Lori: [00:31:01] Well, thank you Keith, for being our guest and helping us and our listeners, would you tell our listeners how they can learn more about you and your company?

Keith: [00:31:10] Sure. If you want to connect with me personally, probably the best place is LinkedIn. it's Keith B slash Keith B, O'Brian, and my company page one is justpage.one. So not page one.com but page.one. I think you'll see, we show at the top, regardless of what you search for, but, um, uh, but that's us and you know, all the services and things like that are all on the site and you can learn and you can read in case studies and you know, all this kind of fun stuff.

Lori: [00:31:39] So listeners, you can get the links and details and information about Keith has company page one, as well as the services the company offers. And of course, the Clean the Refrigerator Frittata recipe by visiting our website atstickybrandlab.com/resources.

Nola: [00:31:57] Be sure to come back next Tuesday and every Tuesday for another informative, inspiring and motivating episode. And remember action creates results. So tap into your desire to create a life business and brand new love by taking 1% action every day. Small steps, big effects.

Lori: [00:32:14] Do you have questions about creating a personal brand side hustle or small business? Sign up for one of our clarity sessions for more information, contact us at stickybrandlab.com/contact.

Out-take:
We would love it. If you would give advice and feedback on some of the common mistakes that sellers make, as well as some tips, tricks and hacks. When, uh, let me say this a little bit better. okay.