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The Sticky Brand Lab Podcast

Empowerment for professional women who are ready to call themselves an entrepreneur!

Small steps. Big wins.

Bursting with humor, optimism, and real-world experience, each weekly, engaging episode provides you with small actionable steps for building a profitable side business. Come be a part of our safe, judgement-free, diverse community of like-minded entrepreneurial seekers.

"Love the Sticky Brand Lab!
[The podcast] provided me so much insight as I began to build my new business!"
~Jessica Kersey Rodriguez, Founder, Cloud 9 Nonprofit Advisors (www.thrivewithcloud9.com)

#106 - Identity Capital: How to Use it to influence and Persuade Others to Hire You, with Nikki Sherin

10/17/2022

Show Notes

Telling your professional story can be powerful, whether it’s to help you close new customers, or so you can pursue a new career direction or go for a job promotion. But how do you connect the dots of your Identity Capital in such a way that the listener sees you as the ideal candidate or business owner?

To find out, co-hosts Lori Vajda and Nola Boea talked to former chef Nikki Sherin, who is joining us to share her tips, suggestions and ideas so you can create a compelling Identity Capital story.

#105: How to Write Headlines That Hook Your Ideal Customers

10/9/2022

Show Notes

The very first words shoppers see – your headline – can make or break your sales. A good headline or title is what makes people click to learn more, whether that’s to watch a video, read a website, or even listen to a podcast.

#104 - Buyers Journey: Are You Creating Compelling Content That Closes Sales?

10/3/2022

Show Notes

Great content is an absolutely necessary companion to your buyer’s journey and your company’s sales process. Knowing what type of content to produce and when to send it is key to closing sales.

In this episode, Nola Boea and Lori Vajda will take you through all you need to know about producing the right content for your stage 5 (decision stage) audience and business. Take a listen and get the tips and examples so you can turn prospective buyers into customers.

#103 - Entrepreneurship for Women as a Second Act

9/27/2022

Show Notes

For female entrepreneurs, it can be challenging to find trainers, leaders or mentors who understand the unique challenges faced by women in the business world. Yet, learning from other women, women like themselves, is key to becoming a successful entrepreneur.

In this episode, Lori Vajda and Nola Boea talk to two entrepreneurial partners, Kate Nowlan and Kimberly Caccavo, co-founders of Face Your Grace, an entrepreneurial program designed to teach women how to start a side gig or small business - all it takes is a little grit and determination.

#102 - Buyers Journey: Marketing Messaging That Drives Sales

9/20/2022

Show Notes

Whether your business goal is to get more leads, build a sales funnel or increase conversions, content plays a crucial role in guiding people through the buyers’ journey.

In this episode, Nola Boea and Lori Vajda share tips and examples so you can match your messaging to your prospective buyer’s stage of awareness. From videos to images to blogs, content helps your prospective customers and leads learn about you as a brand, gather information about your products and services. It also helps you, as a business, position yourself as an expert in the marketplace.

#101 - 5 Reasons Your New Small Businesses Should Partner with a Charity

9/14/2022

Show Notes

It may go without saying that when it comes to partnering with a charity, there are many good reasons to do so. But what about for a new startup or small business without a steady stream of income? Turns out it can be just as beneficial.

In this episode, Lori Vajda and Nola Boea are sharing multiple ways solopreneurs and startups can partner with and support social causes - even without high profit margins - all it takes is a little creative giving back.

#100 - Breaking Barriers: Female Podcast Entrepreneurs In A Male-Dominated Sector

9/7/2022

Show Notes

There’s a saying, “If you’re too comfortable, it’s time to move on. Terrified of what’s next? You’re on the right track.” While many would agree with the sentiment, perhaps even you, the real question is would you put the saying into practice? For example starting something new, like a business or podcast?

In this episode, Nola Boea and Lori Vajda mark their 100th episode by sharing their experience of breaking glass ceilings, being podcast producers and co-host in a male dominated field and a few other surprises.

#099 - Buyers Journey: How To Create Marketing Messaging That Connects

8/29/2022

Show Notes

With a vast amount of information available and accessible online, today's buyer is more informed prior to making a purchase, than ever before. This means that to be successful in sales business owners must adapt their marketing and messaging mindset from selling to helping.

In this episode, Lori Vajda and Nola Boea explain everything you need to know to create the kind of content your prospective buyers are searching for.

#098 - How to Boost Your Brand’s Visibility on LinkedIn with Leilani Wells

8/23/2022

Show Notes

When it comes to building your business brand on social, no other platform is quite as supportive as LinkedIn. Which is why it’s so important for people to find your company page. Knowing how to increase the likelihood of prospective customers and business referrals discovering your company page, is critical. To find out what DIY techniques small business owners can use to raise their brand’s awareness and get seen, co-hosts Nola Boea and Lori Vajda talked to visibility expert Leilani Wells.

#097 - Revenue Vs. Profit: 3 Important Differences & What the Numbers Tell You

8/15/2022

Show Notes

Even for the most experienced entrepreneur, understanding the difference between revenue and profit can be confusing. Whether you’re a first-time business owner or aspiring to become one, knowing what the difference between topline (revenue) and bottomline (profit) can be just as important as knowing exactly what these metrics tell you about your business.

In this Money Wise episode, Lori Vajda and Nola Boea are explaining everything you need to know about revenue vs. profit and why knowing the actual numbers of both is crucial for the success of your business.