| Podcast | - STICKY BRAND LAB

The Sticky Brand Lab Podcast

Empowerment for professional women who are ready to call themselves an entrepreneur!

Small steps. Big wins.

Bursting with humor, optimism, and real-world experience, each weekly, engaging episode provides you with small actionable steps for building a profitable side business. Come be a part of our safe, judgement-free, diverse community of like-minded entrepreneurial seekers.

"Love the Sticky Brand Lab!
[The podcast] provided me so much insight as I began to build my new business!"
~Jessica Kersey Rodriguez, Founder, Cloud 9 Nonprofit Advisors (www.thrivewithcloud9.com)

#121: Sara Baumann: Breaking The NFT Gender Gap With Entrepreneur Artist and Founder of Women & Weapons

2/13/2023

Show Notes

When Sara Baumann, full-time occupational therapist, part-time side business artist, boldly responded to Gary Vaynerchuk’s Tweet asking about up and coming artists who hadn’t sold any NFT artwork yet, she had no idea he would be the first sale of her collection. Nor did she anticipate the sellout frenzy following Vaynerchuk’s purchases.

In this episode, co-hosts Lori Vajda and Nola Boea talk with the NFT artist, entrepreneur and founder of the wildly successful Women and Weapons collections, Sara Baumann. Listen as Sara shares her journey from side business to full-time NFT and Web3 entrepreneur, the challenges she’s faced, the gender gap in the space, and what’s next for this very creative and talented business woman.

#118: 7 Lessons Journalist Noa Gadot Learned From Interviewing Successful Women Entrepreneurs

1/23/2023

Show Notes

Have you dreamed of being an entrepreneur but haven’t yet taken the leap? There's never been a better time for women to start their own business. Whether you simply want to work for yourself or you're driven to build the next big thing in tech, you'll find inspiration in this episode.

In Part 2 of our interview, co-hosts Lori Vajda and Nola Boea talk with tech entrepreneur and CTech journalist Noa Gadot about what she’s learned from interviewing female founders. Listen as Noa talks about the lessons that successful women business owners have learned, the challenges they have faced, and the advice they have given her.

#116: Female Tech Founder Noa Gadot is Changing Brand Marketing—For the Better!

1/10/2023

Show Notes

Product reviews are not new, but recently they’ve become less trustworthy as influencers charge high fees for their endorsements and more marketing agencies purchase fake reviews. Noa Gadot founded the5starz to change this.

Today, co-hosts Nola Boea and Lori Vajda sit down with entrepreneur Noa Gadot, owner of the Israeli company the5starz, to hear how she started her game-changing company and what lessons she learned along the way. Find out how this tech CEO brought her incredible marketing solution to market as she shares her inspiring founder story with us.

#113: The Future Of Work and Entrepreneurship With Futurist Joe Tankersley

12/5/2022

Show Notes

Between 2020 and today, we’ve seen seismic shifts, from where we work to how we work. As the year comes to a close and the New Year is just weeks away, we wonder what the future of work and entrepreneurship will look like.

To get some insight, co-hosts Nola Boea and Lori Vajda sat down with professional futurist Joe Tankersley to take a deeper look at the opportunities, challenges, and realities for aspiring entrepreneurs.

#107 What I Need to Know About Incorporating My Side Business, with Attorney Tanya Bower - ENCORE

10/24/2022

Show Notes

Do I need to incorporate my side business? Which type of incorporation, S Corp, C Corp, LLC, is the right choice for me and my business? What are the advantages and disadvantages of each? These are just a few of the many questions Lori Vajda and Nola Boea had for special guest and business attorney Tanya Bower, a director with law firm Tripp Scott. From protecting your assets to establishing credibility, there’s more to know about incorporating your small business than which corporation to choose. This was our most popular episode in 2021, so we’re offering this encore because it’s just that good.

#106 - Identity Capital: How to Use it to influence and Persuade Others to Hire You, with Nikki Sherin

10/17/2022

Show Notes

Telling your professional story can be powerful, whether it’s to help you close new customers, or so you can pursue a new career direction or go for a job promotion. But how do you connect the dots of your Identity Capital in such a way that the listener sees you as the ideal candidate or business owner?

To find out, co-hosts Lori Vajda and Nola Boea talked to former chef Nikki Sherin, who is joining us to share her tips, suggestions and ideas so you can create a compelling Identity Capital story.

#103 - Entrepreneurship for Women as a Second Act

9/27/2022

Show Notes

For female entrepreneurs, it can be challenging to find trainers, leaders or mentors who understand the unique challenges faced by women in the business world. Yet, learning from other women, women like themselves, is key to becoming a successful entrepreneur.

In this episode, Lori Vajda and Nola Boea talk to two entrepreneurial partners, Kate Nowlan and Kimberly Caccavo, co-founders of Face Your Grace, an entrepreneurial program designed to teach women how to start a side gig or small business - all it takes is a little grit and determination.

#098 - How to Boost Your Brand’s Visibility on LinkedIn with Leilani Wells

8/23/2022

Show Notes

When it comes to building your business brand on social, no other platform is quite as supportive as LinkedIn. Which is why it’s so important for people to find your company page. Knowing how to increase the likelihood of prospective customers and business referrals discovering your company page, is critical. To find out what DIY techniques small business owners can use to raise their brand’s awareness and get seen, co-hosts Nola Boea and Lori Vajda talked to visibility expert Leilani Wells.

#096 - How to Boost Social Visibility for Your Small Business with Leilani Wells

8/9/2022

Show Notes

Your products and services may be incredible, but that doesn’t guarantee success and sales growth.That’s why it is so important that your business be visible online, so your ideal customers can find you. In fact, prospective buyers learn about local businesses online more than anywhere else.To find out how you can raise your brand’s awareness and get seen, co-hosts Nola Boea and Lori Vajda talked to visibility expert Leilani Wells where she shared her top insights and tips.

#095 - What Is Identity Capital And Why It Can Help Advance Your Career with Nikki Sherin

8/2/2022

Show Notes

Do I have what it takes to start a business? Where do I want to go professionally? How do I get there? These are questions most of us ask ourselves when it’s time for a career change. So how can you take the assets you’ve acquired with your identity capital and map out a new career path? To find out, co-hosts Lori Vajda and Nola Boea talked to former chef Nikki Sherin, who used her Identity Capital to become an event marketer and marketing lead for one of the largest IT events in the world.