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The Sticky Brand Lab Podcast

Empowerment for professional women who are ready to call themselves an entrepreneur!
Small steps. Big wins.
​Bursting with humor, optimism, and real-world experience, each weekly, engaging episode provides you with small actionable steps for building a profitable side business. Come be a part of our safe, judgement-free, diverse community of like-minded entrepreneurial seekers.
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"Love the Sticky Brand Lab!
[The podcast] provided me so much insight as I began to build my new business!"

~Jessica Kersey Rodriguez, Founder, Cloud 9 Nonprofit Advisors (​www.thrivewithcloud9.com​)

#091- A Strong Value Proposition: What Is It & Why Your Side Business Needs One

7/5/2022

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Show Notes

What do Wal-Mart, Southwest Airlines, and Duracell all have in common? They’re examples of brands who’s messaging clearly states why customers should buy from them over any of their competitors. 

So how do you communicate to prospective customers the number one reason why your product or service is better than the competition? Where do you put your value proposition? 
​

Co-hosts Nola Boea and Lori Vajda are exploring the power of having a strong value proposition, where to place yours and how not having one can hurt sales.
Thanks for Listening!
​

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

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Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 
  • What is and is NOT a value proposition? 
  • Why your value prop might not be interchangeable with your tagline, motto, or slogan.
  • How a value prop helps differentiate your business, product, or sevice from the rest of the industry.
  • The 3 must-haves of any value proposition.

Key points Lori and Nola are sharing in this episode:

(01:16:65) Why so many entrepreneurs have a hard time clearly and succinctly communicating their product is the best choice and how you can avoid being one of them.
(07:15.25) What a sales funnel can give you in terms of customer intel. 
(03:29:61) All powerfully worded value propositions have this one element in common.
(5:29.77) Once created, you can repurpose your value prop in these four distinct ways.

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

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  • Podcast
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    • Be YOU-nique
    • Be Distinctive
    • Be Val-YOU-Able
    • Courses
  • Resources
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    • Recommended Biz Resources
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  • Mindset Reset
    • Meditation & Inspiration with Cyndee Rae Lutz
  • Mini-Podcasts
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    • Sample Mini-Pods
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