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The Sticky Brand Lab Podcast

Empowerment for professional women who are ready to call themselves an entrepreneur!
Small steps. Big wins.
​Bursting with humor, optimism, and real-world experience, each weekly, engaging episode provides you with small actionable steps for building a profitable side business. Come be a part of our safe, judgement-free, diverse community of like-minded entrepreneurial seekers.
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"Love the Sticky Brand Lab!
[The podcast] provided me so much insight as I began to build my new business!"

~Jessica Kersey Rodriguez, Founder, Cloud 9 Nonprofit Advisors (​www.thrivewithcloud9.com​)

#122: Social Media For Business: Four Effective Ways To Attract Your Ideal Client in 2023

2/21/2023

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Show Notes

Social media has changed A LOT! And while people may use it to pass the time, learn new things, and, yes, escape from boredom, how you, as a business owner, connect with your ideal customer has also changed.

In this episode, co-hosts Nola Boea and Lori Vajda share why knowing your target market can not only help you focus your messaging across omnichannels, it'll also help you speak to the social media audience most likely to become customers.​
Thanks for listening! Let’s stay connected!

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Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 
  • A mindset reset for attracting your ideal customer using social media.
  • What you must think about before paying for social media ads.
  • The BEST types of social media content to create in 2023.
  • Why it is SO important to tailor your posts and platforms in 2023. 

Key points Lori and Nola are sharing in this episode:

(02:51:75) Three examples of how you communicate a product to three different types of audiences and why it’s so important.
(07:13:80) Before you put energy into social media marketing, here’s the overarching significance of digital platforms like social media for reaching your prospective customers.
(13:14:34) This is how you can tell the difference between your target audience and your actual as well as prospective customers
(15:03:17) If you’re not sure what a persona is and how to use it to create targeted messaging, this is a great explanation
(22:43:03) The four ways you can determine your most likely target and paying customers/audience on social media platforms

Resources 

Sign up  for “News You Can Use” at Sticky Brand Lab

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.
​

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