#122: Social Media For Business: Four Effective Ways To Attract Your Ideal Client in 2023

Show Notes

Social media has changed A LOT! And while people may use it to pass the time, learn new things, and, yes, escape from boredom, how you, as a business owner, connect with your ideal customer has also changed.

In this episode, co-hosts Nola Boea and Lori Vajda share why knowing your target market can not only help you focus your messaging across omnichannels, it'll also help you speak to the social media audience most likely to become customers.​

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In This Episode You’ll Learn 

• A mindset reset for attracting your ideal customer using social media.
• What you must think about before paying for social media ads.
• The BEST types of social media content to create in 2023.
• Why it is SO important to tailor your posts and platforms in 2023. 

Key points Lori and Nola are sharing in this episode:
(02:51:75) Three examples of how you communicate a product to three different types of audiences and why it’s so important.
(07:13:80) Before you put energy into social media marketing, here’s the overarching significance of digital platforms like social media for reaching your prospective customers.
(13:14:34) This is how you can tell the difference between your target audience and your actual as well as prospective customers
(15:03:17) If you’re not sure what a persona is and how to use it to create targeted messaging, this is a great explanation
(22:43:03) The four ways you can determine your most likely target and paying customers/audience on social media platforms

Resources 

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