STICKY BRAND LAB - | Podcast |

The Sticky Brand Lab Podcast

Empowerment for professional women who are ready to call themselves an entrepreneur!

Small steps. Big wins.

Bursting with humor, optimism, and real-world experience, each weekly, engaging episode provides you with small actionable steps for building a profitable side business. Come be a part of our safe, judgement-free, diverse community of like-minded entrepreneurial seekers.

"Love the Sticky Brand Lab!
[The podcast] provided me so much insight as I began to build my new business!"
~Jessica Kersey Rodriguez, Founder, Cloud 9 Nonprofit Advisors (www.thrivewithcloud9.com)

#153: The Mom's Guide to Starting Something New

9/27/2023

Show Notes

If asked, most people would say they recognize the value of continuous learning and the personal growth that can come from acquiring new skills or starting a new side business. Ask a mom, and you’re more likely to get a response like, “Between the kids, the chores, work, and extracurricular activities, I just don’t have the time right now.”

Stay tuned, friend, for what is sure to be a lively discussion as co-hosts Nola Boea and Lori Vajda sit down with entrepreneur, author, and podcast host, Nikki Oden, of the hit show, Love Your Mom Life, as she shares valuable insights and strategies for the importance of prioritizing personal growth, reigniting passions, and embracing new opportunities as a means to lead a more fulfilling life.

#152: The Transition Trailblazer: Navigating Career Changes with Immersive Career Coach Gretchen Skalka

9/19/2023

Show Notes

Whether you’re pursuing a side business or a passion, uncertain about leaving your current job for a new opportunity, or simply seeking a change, making this kind of decision is not a clear-cut process.

In Part 2 of our two-part episode, co-hosts Nola Boea and Lori Vajda sit down with entrepreneur and immersive career coach Gretchen Skalka for an in-depth discussion. If you've ever wondered how you can turn your talents, interests, skills, or career experience into a livelihood or whether working with a career coach is right for you, this interview is a must-listen! Prepare to be inspired as you learn how to build a business or career that genuinely motivates, excites, and inspires you.

#151: Taking a Leap of Faith: How I Made A Career Change Helping Others Do The Same

9/13/2023

Show Notes

Have you ever found yourself so deeply absorbed in a task, hobby, or passion that time seemed to slip away, leaving you pleasantly lost in the moment? Well, that very talent, skill, or passion that lights a fire within you might just hold the key to your ideal career or side business!

In Part 1 of this captivating two-part episode, co-hosts Nola Boea and Lori Vajda sit down with entrepreneur, leadership development consultant, and immersive career coach extraordinaire Gretchen Skalka. Hear her describe how she used her natural talent, insight, and experience to go from being a successful marketing director to becoming a full-time entrepreneur.

If you've ever wondered what it feels like to turn your passion into a livelihood, this two-part interview is a must-listen! Get ready to be inspired and discover the path to a business or career that truly inspires, excites, and fills you with happiness.

#150: Build a Business That Supports Your Mom Life

9/5/2023

Show Notes

We (Lori Vajda and Nola Boea) were recently honored to be guests on the Love Your Mom Life podcast. We had a great conversation with host Nikki Oden about how to build a business that supports your mom life. And today, we'd like to share that episode with you. Enjoy!

#149: Micro Stress Awareness: Take Control of Your Life, One Small Stressor at a Time

8/30/2023

Show Notes

Stress is our body's natural reaction to change, and it occurs regularly in our daily lives. Additionally, while typical stress triggers an instinctive reaction from our bodies and minds, micro-stresses, also known as low level stress, are not even perceived by either.

These small individual stressors, such as constant meetings, deadline pressures, and the challenge of balancing work and life—may not seem overwhelming on their own. But, what you don’t know CAN hurt you! Join hosts Nola Boea and Lori Vajda as they teach you how to “tune in” to these subtle stressors so you can regain control of your well-being and improve your professional performance.

#148: Beneath the Surface: How Micro Stressors in Business Fuel Burnout and What to Do About It

8/22/2023

Show Notes

Nearly half, or 48%, of Americans describe themselves as workaholics. Given that 94% of professionals report spending more than 50 hours a week at their jobs and say they frequently work on weekends, it’s not surprising that 83% of survey respondents said they were burned out.

In this episode, we pull back the curtain on the stressors that might be unimportant on the surface but could be impeding your wellbeing. Join hosts Nola Boea and Lori Vajda as they discuss microstressors and how, if unaddressed, they can result in chronic stress, tension, anxiety, and burnout. Learn how to reduce the effects of stressors to maintain healthier relationships, set clear boundaries, and improve your interpersonal communication.

#147: Words That Win Customers: An Entrepreneur's Guide to Brand Messaging

8/15/2023

Show Notes

Getting your audience's attention in a world full of information requires much more than just a straightforward pitch. As an entrepreneur, you're not merely selling products or services; you're selling a unique story, a vision, and a promise.

In this episode, co-hosts Nola Boea and Lori Vajda talk to Lisa Mullis, a dynamic strategic brand coach, accomplished copywriter, and visionary founder of Paraphrase Communications, about her method for creating brand messaging. Join us as we uncover the key skills and writing tips to help ensure that your messages not only connect but also highlight your brand's distinct value proposition.

#146: Negotiating Your Way to Success: Strategies for Women to Win in Business And Beyond

8/8/2023

Show Notes

Are you an entrepreneur or career professional who struggles to negotiate confidently or successfully in a variety of situations? It is not just you. Many people, especially women, are aware of the psychological and cultural factors that play a role in their difficulties.

In this episode co-hosts Nola Boea and Lori Vajda talk to Andi Haddad, a highly accomplished professional specializing in vendor relations, negotiations, and B2B partnerships about her win-win approach to negotiations. Join us as we uncover the negotiating skills and tips to help you achieve remarkable success regarding contracts, collaborations, or career advancements and more.

#145: A New Beginning: The Bold Life-Changing Leap of a TV Producer Turned Business Owner

8/1/2023

Show Notes

Have you ever wondered what it would be like to leave your successful career and embrace the adventure of entrepreneurship? You’re not alone, many professionals dream of being their own boss or creating multiple streams of income. Are you ready to take a transformative leap that holds the potential for extraordinary growth and fulfillment?

In Part 2 of this thought-provoking interview, co-hosts Nola Boea and Lori Vajda talk to Shari Cedar, a former senior TV executive and executive producer of notable award-winning hits, about her transformative journey into self-employment. Join us as she reveals her valuable insights, essential tips, and resources that will empower you to confidently navigate your own entrepreneurial path.

#144: Lights, Camera, Entrepreneurship: A TV Producer's Bold Career Switch

7/25/2023

Show Notes

Professionals who are established in their careers often have demanding work schedules and responsibilities. Juggling a side business alongside a successful career can have an impact on work-life balance. Despite these challenges, many women successfully navigate the transition and thrive in their side businesses.

In Part 1 of this 2-Part interview, co-hosts Nola Boea and Lori Vajda talk to Shari Cedar, a former senior executive and executive producer for notable award-winning hits networks, about her life-changing decision to leave a successful career and venture into the world of entrepreneurship. Join us as we uncover the reasons behind her bold move and the unique path she embarked upon.