STICKY BRAND LAB - | Podcast | Listen on Sticher

The Sticky Brand Lab Podcast

Empowerment for professional women who are ready to call themselves an entrepreneur!

Small steps. Big wins.

Bursting with humor, optimism, and real-world experience, each weekly, engaging episode provides you with small actionable steps for building a profitable side business. Come be a part of our safe, judgement-free, diverse community of like-minded entrepreneurial seekers.

"Love the Sticky Brand Lab!
[The podcast] provided me so much insight as I began to build my new business!"
~Jessica Kersey Rodriguez, Founder, Cloud 9 Nonprofit Advisors (www.thrivewithcloud9.com)

#127: Why Non-Linear Career Paths Are The Future with Podcast Host & Media Entrepreneur Carly Reilly

3/28/2023

Show Notes

Attitudes about work have changed over the last decade and even more significantly since the pandemic, making the non-linear career path, the best path.

In this episode, co-hosts Lori Vajda and Nola Boea talk with the founder and CEO of Overpriced Media; Carly Reilly is the host of Overpriced JPEGs, a podcast and newsletter about NFTs and the metaverse. She shares her transition from hedge fund analyst to media entrepreneur, and how following a non-linear career track freed her to pursue her passions, interests and start her own company.

#126: Nonlinear Career: A Path to First-Time Entrepreneurship or Career Advancement

3/21/2023

Show Notes

Some people follow linear career paths; others find themselves wanting to mid-career change directions throughout their careers.

Stepping off the traditional career track—that well-trodden road leading from novice to expert in your field—can feel daunting, especially after you’ve invested a decade, or several, pursuing a linear pathway up the corporate ladder.

In this episode, co-hosts Nola Boea and Lori Vajda explore what a vibrant life and a non-linear career have in common and why you want both!

#125: 13 Incredibly Easy Ways to Drive Traffic to Your Business Website!

3/14/2023

Show Notes

As an entrepreneur, you understand the importance of a good, user-friendly business website. It’s the reason you spent so much time, effort, and money to create it, and why you continuously tweak and update it. Now you wonder where all the traffic is and what you should be doing to get more eyes on your products and services. After all, generating more traffic to your online site is a crucial part of growing your business.

In this episode, co-hosts Nola Boea and Lori Vajda, share 13 super easy tips for driving traffic to your business website!

#124: Social Media For Business: The 7 Best Social Media Trends for 2023

3/6/2023

Show Notes

Social media is an integral part of people's lives and daily routines. However, the competition for customer attention is very high. It can be challenging for your business to get noticed unless you have a clear understanding of the platforms and marketing techniques that can help you stand out.

Come hear Nola Boea and Lori Vajda, the co-hosts of this episode, discuss the top social media trends for 2023 to help you attract your ideal client and expand your small business reach.

#122: Social Media For Business: Four Effective Ways To Attract Your Ideal Client in 2023

2/21/2023

Show Notes

Social media has changed A LOT! And while people may use it to pass the time, learn new things, and, yes, escape from boredom, how you, as a business owner, connect with your ideal customer has also changed.

In this episode, co-hosts Nola Boea and Lori Vajda share why knowing your target market can not only help you focus your messaging across omnichannels, it'll also help you speak to the social media audience most likely to become customers.

#121: Sara Baumann: Breaking The NFT Gender Gap With Entrepreneur Artist and Founder of Women & Weapons

2/13/2023

Show Notes

When Sara Baumann, full-time occupational therapist, part-time side business artist, boldly responded to Gary Vaynerchuk’s Tweet asking about up and coming artists who hadn’t sold any NFT artwork yet, she had no idea he would be the first sale of her collection. Nor did she anticipate the sellout frenzy following Vaynerchuk’s purchases.

In this episode, co-hosts Lori Vajda and Nola Boea talk with the NFT artist, entrepreneur and founder of the wildly successful Women and Weapons collections, Sara Baumann. Listen as Sara shares her journey from side business to full-time NFT and Web3 entrepreneur, the challenges she’s faced, the gender gap in the space, and what’s next for this very creative and talented business woman.

#120: 5 Ways to Tell if Your Business Idea is Worth Pursuing in 2023

2/7/2023

Show Notes

When it comes to starting a business, even a side business, passion isn’t enough; you also need to make sure your idea is viable. A great money-making business idea is one that solves problems and has a viable market.
In this episode, co-hosts Nola Boea and Lori Vajda are sharing their tips and the questions you need to ask yourself, all in an effort to help you discover whether or not your business idea is worth pursuing in 2023.

#119: 21+ Ideas for Starting a Passive Income Business in 2023

1/30/2023

Show Notes

We think starting a side business is a great way to achieve financial independence and an ideal opportunity to try your hand at entrepreneurship because you can do it while working your day job. But growing a profitable business in 2023 and beyond can take a lot of time and energy.

If you’re ready to start a business but worry you may not have the bandwidth, we have a solution worth considering. In this episode, co-hosts Lori Vajda and Nola Boea cover the what, how, and why a passive income business model might just be the best way to start your entrepreneurial journey, plus we've got over 21 business ideas for you to consider.

#118: 7 Lessons Journalist Noa Gadot Learned From Interviewing Successful Women Entrepreneurs

1/23/2023

Show Notes

Have you dreamed of being an entrepreneur but haven’t yet taken the leap? There's never been a better time for women to start their own business. Whether you simply want to work for yourself or you're driven to build the next big thing in tech, you'll find inspiration in this episode.

In Part 2 of our interview, co-hosts Lori Vajda and Nola Boea talk with tech entrepreneur and CTech journalist Noa Gadot about what she’s learned from interviewing female founders. Listen as Noa talks about the lessons that successful women business owners have learned, the challenges they have faced, and the advice they have given her.

#117: How to Keep Your Stress Level in Check When Starting Your New Business!

1/17/2023

Show Notes

There are plenty of benefits to starting your own side business. And while the downsides may be few, one important challenge is learning how to manage the stress that comes with being your own boss.

When we aren’t mentally, emotionally, and physically well, our businesses won’t be either. In addition to contributing to burnout, poor stress management and coping techniques can ultimately impede the growth and momentum of a company. In this episode, co-hosts Lori Vajda and Nola Boea are sharing their fifteen tips, techniques, and tools to help you reduce and manage stress so you can successfully and confidently run your side business.