Muse /myo͞oz/
​As a verb, to muse is to consider something thoughtfully. As a noun, it means a person who is a source of inspiration

That sums up how we help you in a nutshell! Our passion is to show you which steps are necessary and which ones are OK to move slower on. This will ensure you move your side business forward, from idea to launch, faster and with more ease.

Let's get started working together on the side business adventure that is uniquely -YOU. Not sure where to begin? Sign up for a free consultation and let us help you get clarity.

Looking for business ideas? Get our Free ebook: 50 Side Businesses You Can Start From Home Today!
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Nola Boea
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Lori Vajda

Meet Lori

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I'm Lori Vajda, MSW, Founder and CEO of GB Brand Partners and co-founder of Sticky Brand Lab. I'm into a lot of things, but what really excites me is being an entrepreneur, co-host of Sticky Brand Lab podcast, and business muse. My background in psychology combined with the skills I developed starting my first side business adventure as a dating coach, led me to pursue a new career as a digital marketer, content creator and strategist. I've had the opportunity to work with several agencies and some pretty big brands (beware, name dropping is about to commence) including GE Appliances, AutoNation, ADT, and other leaders across a myriad of industries. I invite you to connect with me on LinkedIn. 

Knowledge and experience are never wasted...
For more than a decade, I have been infusing my background as a therapist, dating coach and content creator into all my entrepreneurial endeavors including being a podcaster. Now I share my knowledge and experience with professional women to inspire, empower, support and help guide their entrepreneurial journey.
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Home-made lemon cake
​What I believe...
I believe we are all put on this earth to do something amazing. Mine is to encourage and support you on your entrepreneurial journey so you can take that leap of faith and go for it!  My belief is that together we can match your unique talents, knowledge and expertise with your personality and experiences so you can launch your side business adventure, with joy and confidence. I believe, without a shadow of a doubt, when you do what you love, with the people you were meant to serve, increased profits and making a positive impact are two compatible outcomes.

Fun things to know about me...
  • I do listen to podcasts, including Sticky Brand Lab.
  • I love to read and listen to books on Audible - several genres simultaneously.
  • Different parts of my day are divided into writing for clients, scriptwriting for the podcast, emailing pitches and sales. And, I always make time for exercise and meditation. 
  • I love to cook and bake, almost as much as I love to eat!

Meet Nola

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A well-lived life rarely follows a straight path. In fact, the more twists, turns, peaks and valleys you experience, the more adventures you can look back on, and the more wisdom you acquire. 

The same can be said for your career path. I’m Nola Boea, President of Sticky Brand Lab, and podcast co-host with Lori Vajda. Let’s just say my career path (and life) has been an adventuresome teacher.

Throughout my multi-faceted career, I’ve been fortunate to work with a variety of cause-minded companies and nonprofits. 

My work in the humanitarian field allowed me to travel to 16 developing countries and break bread with some of the most compassionate and enterprising women (and men) I’ve ever met.

While I’ve remained a full-time employee most of my working life, I’ve almost always run a part-time side business. And at least one full-time biz. 

Along the way, I’ve learned that I get a kick out of helping other women launch their businesses, too.
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This discovery started when family and friends, who knew I’d earned an MBA as well as hands-on bootstrapping experience, would pick my brain, ask for business advice, or ask me to help them launch their dream biz.

Let me tell you, it is SO COOL when a woman’s face lights up because her dream is taking tangible form right before her eyes — and it looks better than she ever imagined! 

It is SO rewarding to watch a woman face her fears, venture beyond her comfort zone and realize, “I can DO this!” in an exhilarating rush of empowerment.

That is why I eventually hung my own shingle — or shingles, as the case may be. Over the years I’ve run a handful of side ventures from marketing, copywriting, website-building and business consulting, to planning transformational destination retreats, and more. 

Today, I continue that trend, along with my Sticky Brand Lab co-founder, podcast co-host and "badassery" friend, Lori Vajda.
Fun Facts:
  • I was born and raised in Alaska. Yes, I have ridden dog sleds. No, I've never lived in an igloo. 
  • My very first side gig: Created G-strings out of sewing remnants and sold them to male strippers.
  • I was a teen mom and raised my daughter single-handedly for 16 years, at which time I married my husband of nearly 25 years.
  • Ice cream is my kryptonite.
  • One of my side-businesses was one of Florida’s first benefit corporations. 
  • I believe that business, done right, can be a force for good in the world. 
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Whole-crow stew, Vietnam