Use Cases - Examples of Actual Mini-Pods
These are a few ways clients are using Sticky Brand Mini Pods to optimize their marketing & PR
Public Citizen Engagement
When the City of Stamford, CT Department of Health wanted to educate and update their 130,000 citizens on their COVID-19 outreach activities, they enlisted our client, Conceptual Communications. We created for them a series of mini-podcast interviews with trusted Stamford health professionals to speak from their experience and expertise. The result: 77,000 "listens" in the first 30 days.
Election Campaign Channel
To gain an edge in his run for presidency of an international industry association, a CEO hired our client, Conceptual Communications. For them, we created a mini-podcast series of conversational interviews that helped position this candidate as a knowledgeable, equitable, and highly capable leader. These mini-pods were distributed to association members, and posted to social media in the form of audiograms. The results: While he landed only 5 votes shy of winning, he gained 500 more votes than his prior run for the same office.
Client Success Case Studies
To tell the stories about the tangible results their clients experience, Conceptual Communications enlisted us to create an ongoing series of case study mini-podcasts. Conversational interviews with the firm's President and Founder, Laurie Menekou, relay the innovative strategies and tactics that make a measurable impact on reaching their clients' goals. These case study mini-pods are shared through social media platforms and other client communications.