Use Cases - Examples of Actual Mini-Pods
These are a few ways clients are using Sticky Brand Mini Pods to optimize their marketing & PR
Public Citizen Engagement
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When the City of Stamford, CT Department of Health wanted to educate and update their 130,000 citizens on their COVID-19 outreach activities, they enlisted our client, Conceptual Communications. We created for them a series of mini-podcast interviews with trusted Stamford health professionals to speak from their experience and expertise. The result: 77,000 "listens" in the first 30 days.
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Election Campaign Channel
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To gain an edge in his run for presidency of an international industry association, a CEO hired our client, Conceptual Communications. For them, we created a mini-podcast series of conversational interviews that helped position this candidate as a knowledgeable, equitable, and highly capable leader. These mini-pods were distributed to association members, and posted to social media in the form of audiograms. The results: While he landed only 5 votes shy of winning, he gained 500 more votes than his prior run for the same office.
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Client Success Case Studies
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To tell the stories about the tangible results their clients experience, Conceptual Communications enlisted us to create an ongoing series of case study mini-podcasts. Conversational interviews with the firm's President and Founder, Laurie Menekou, relay the innovative strategies and tactics that make a measurable impact on reaching their clients' goals. These case study mini-pods are shared through social media platforms and other client communications.
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