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<channel><title><![CDATA[STICKY BRAND LAB - Blog]]></title><link><![CDATA[https://www.stickybrandlab.com/blog]]></link><description><![CDATA[Blog]]></description><pubDate>Sat, 11 Jul 2026 19:03:40 -0500</pubDate><generator>Weebly</generator><item><title><![CDATA[Can You Achieve a Fulfilling Business or Career Without Knowing Your Passion or Purpose?]]></title><link><![CDATA[https://www.stickybrandlab.com/blog/november-25th-2023]]></link><comments><![CDATA[https://www.stickybrandlab.com/blog/november-25th-2023#comments]]></comments><pubDate>Sat, 25 Nov 2023 23:09:59 GMT</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">https://www.stickybrandlab.com/blog/november-25th-2023</guid><description><![CDATA[&#8203;Many people believe that finding their true purpose in life is the key to living a fulfilling and meaningful life. The notion of "doing what you love and never working a day in your life" has become popularized, suggesting that having a passion or a purpose in life will lead to enjoyable and meaningful work. However, what happens if you struggle to pinpoint your purpose or find your passion? Does that mean your life will be void of meaning or that your work will leave you feeling unfulfil [...] ]]></description><content:encoded><![CDATA[<div class="paragraph">&#8203;Many people believe that finding their true purpose in life is the key to living a fulfilling and meaningful life. The notion of "doing what you love and never working a day in your life" has become popularized, suggesting that having a passion or a purpose in life will lead to enjoyable and meaningful work. However, what happens if you struggle to pinpoint your purpose or find your passion? Does that mean your life will be void of meaning or that your work will leave you feeling unfulfilled? Perhaps having a career passion or purpose is not necessary and that a different approach may be just as valuable.</div>  <div>  <!--BLOG_SUMMARY_END--></div>  <div class="paragraph">&#8203;<strong>The Myth of Having a Singular Passion or Purpose</strong><br />&nbsp;<br />Often, we are asked from a young age what we want to be when we grow up. As children, it's easy to dream up a multitude of possibilities, but as we enter adulthood, the pressure to choose a single career path can feel overwhelming. Many of us may not have a clear idea of what we want to do and feel that it is unfair to be expected to make such a significant decision at a young age. The same can be said for individuals who have difficulty pinpointing their purpose or finding a specific passion.<br />&nbsp;<br /><strong>The Pressure to Find Passion and Purpose</strong><br />&nbsp;<br />There is a common belief that having a passion or purpose in life is essential for leading a fulfilled life. The assumption is that this passion or purpose will provide us with motivation, drive, and a clear sense of direction. It is believed that knowing our why will help us stay focused and organized, especially during challenging times. However, this assumption may not hold true for everyone.<br />&nbsp;<br /><strong>Passion and Purpose Can Change</strong><br />&nbsp;<br />The idea of having a singular passion or purpose can be intimidating, especially if we are not sure what that is or if it changes over time. Instead of feeling pressured to find one specific passion or purpose, it may be more productive to adopt a flexible approach. Just as our interests and goals evolve, our passion and purpose can also change.<br />&nbsp;<br /><strong>Explore the Dessert Buffet Approach</strong><br />&nbsp;<br />Rather than relying on a singular passion or purpose, we can take inspiration from a dessert buffet approach. Just like a buffet offers a variety of options to cater to different preferences, we can approach life and career choices with an open mind and embrace the opportunities that come our way. This flexible approach allows for exploration, adaptation, and the freedom to pursue multiple interests and paths.<br />&nbsp;<br /><strong>Align Your Values to Find Meaning</strong><br />&nbsp;<br />While it may not be necessary to have a singular passion or purpose, it is important to align our work with our values. When our values align with our career or business choices, it provides a sense of fulfillment and ensures our work is meaningful to us. This alignment allows us to find satisfaction and prevents us from feeling unfulfilled in our endeavors.<br />&nbsp;<br /><strong>Embrace Growth and Learning</strong><br />&nbsp;<br />Embracing a passion or purpose does not mean that we have to be a master at it from the start. It is essential to be open to learning and growing in our chosen paths. We may start with poor skills, but with practice and perseverance, we can develop and improve over time. Being willing to do something poorly initially is a stepping stone to becoming better in the long run.<br />&nbsp;<br /><strong>The Fluidity of Passions and Purposes</strong><br />&nbsp;<br />Passions and purposes can change throughout our lives based on our circumstances, experiences, and personal growth. What may have been a passion in one phase of life may no longer hold the same significance in another. Embracing this fluidity allows us to explore new interests and adapt our goals to align with our current values and aspirations.<br />&nbsp;<br /><strong>Look at Your Business &amp; Career Through the Lens of Legacy</strong><br />&nbsp;<br />Ultimately, what matters is how we want to be remembered. Instead of living our lives solely focused on a singular passion or purpose, we should strive to lead a life that brings us happiness and allows us to make a positive impact on the world. Whether our legacy is through our work, relationships, or personal growth, finding fulfillment is about discovering what truly matters to us and pursuing it with joy and dedication.<br />&nbsp;<br /><strong>Enjoy the Buffet! </strong><br />&nbsp;<br />While the idea of having a singular passion or purpose has its merits, it may not be necessary for everyone. Embracing a dessert buffet approach to life and career choices allows for exploration, adaptability, and the freedom to pursue multiple interests and paths. By aligning our work with our values, embracing growth, and focusing on leaving a meaningful legacy, we can find fulfillment and success without the pressure to pinpoint a singular passion or purpose. Remember, a life well-lived is one that brings happiness and allows us to make a positive impact on the world.<br />&nbsp;<br /><strong>Hear More! </strong><br />&nbsp;<br />Listen to Lori &amp; Nola discuss this topic in-depth on <a href="https://www.stickybrandlab.com/podcast/162-can-you-achieve-your-business-or-career-goals-without-having-a-passion-or-purpose" target="_blank">Episode 162 of the Sticky Brand Lab podcast.</a>&nbsp;</div>]]></content:encoded></item><item><title><![CDATA[Embracing Failure: A Path to Growth and Learning]]></title><link><![CDATA[https://www.stickybrandlab.com/blog/embracing-failure-a-path-to-growth-and-learning]]></link><comments><![CDATA[https://www.stickybrandlab.com/blog/embracing-failure-a-path-to-growth-and-learning#comments]]></comments><pubDate>Sun, 08 Oct 2023 23:39:33 GMT</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">https://www.stickybrandlab.com/blog/embracing-failure-a-path-to-growth-and-learning</guid><description><![CDATA[Failure is a concept that most of us prefer to avoid. Whether it's in our careers, relationships, or any new endeavor, the fear of failing can be paralyzing. We often hear phrases like "fail fast, fail often" or "failure is a stepping stone to success," but these statements can sometimes feel like empty clich&eacute;s. Let's explore the idea of embracing failure and its potential benefits for personal and professional growth.      The Perfectionism-Failure ConnectionPerfectionism is a trait that [...] ]]></description><content:encoded><![CDATA[<div class="paragraph"><span style="color:rgb(0, 0, 0)">Failure is a concept that most of us prefer to avoid. Whether it's in our careers, relationships, or any new endeavor, the fear of failing can be paralyzing. We often hear phrases like "fail fast, fail often" or "failure is a stepping stone to success," but these statements can sometimes feel like empty clich&eacute;s. Let's explore the idea of embracing failure and its potential benefits for personal and professional growth.</span></div>  <div>  <!--BLOG_SUMMARY_END--></div>  <div class="paragraph"><strong style="color:rgb(0, 0, 0)">The Perfectionism-Failure Connection</strong><br /><br /><span style="color:rgb(0, 0, 0)">Perfectionism is a trait that many of us share, and it often contributes to our fear of failure. We set impossibly high standards for ourselves, expecting flawless performance in every aspect of our lives. This self-imposed pressure can lead to anxiety, stress, and even avoidance of new challenges.</span><br /><span style="color:rgb(0, 0, 0)">Psychologists have identified various forms of perfectionism, including self-oriented perfectionism (demanding perfection from oneself), other-oriented perfectionism (demanding perfection from others), and socially prescribed perfectionism (feeling pressure from society to be perfect). These forms of perfectionism can significantly impact our lives and how we perceive failure.</span></div>  <div>  <!--BLOG_SUMMARY_END--></div>  <div class="paragraph"><strong><span style="color:rgb(0, 0, 0)">Understanding Perfectionism</span></strong><br /><br />Dr. Tal Ben-Shahar, author of "The Pursuit of Perfect," offers a unique perspective on perfectionism. He defines it as a rejection of painful emotions, a fear of failure, and even a rejection of success. This definition highlights the complexity of perfectionism, which often involves the avoidance of perceived negative outcomes.<br /><br />Adaptive perfectionism is a healthier form that involves striving for higher standards, working hard, and desiring improvement. In contrast, maladaptive perfectionism leads to unrealistic expectations and a fear of failure that can be emotionally debilitating.<br /><br /><strong>Overcoming Perfectionism</strong><br /><br />Recognizing the impact of perfectionism on our lives is the first step toward embracing failure. We must acknowledge that the pursuit of perfection can hinder our personal and professional growth. Here are some strategies to help us overcome perfectionism:<ol style="color:rgb(55, 65, 81)"><li>Reframe Failure: Instead of viewing failure as a negative outcome, consider it an exercise, a step, or a lesson in your journey toward a larger goal. Write down what you've learned from your failures and how you can apply those lessons in the future.</li><li>Experiment: Break down your goals and tasks into smaller, manageable steps. Approach new challenges with a growth mindset, treating them as creative experiments without rigid rules. This mindset shift encourages curiosity, creativity, and the joy of learning.</li><li>Embrace Your Past: Reflect on your past experiences and how they've influenced your fear of failure. Understand that childhood experiences, expectations from others, and past mistakes have shaped your mindset. Grant yourself and others grace, and rewrite the narratives from the past.</li><li>Transform Pain into Power: Acknowledge that failure is an opportunity to learn and grow. When painful memories resurface, welcome them as guests at the party, knowing that each acknowledgment is a step toward healing and letting go.</li><li>Practice Self-Care: Celebrate your achievements, no matter how small, as you rewrite your past and maintain a growth mindset. Self-care is essential in nurturing a positive outlook on failure and life in general.</li></ol><br /><strong>Embrace Failure for Success</strong><br /><br />Embracing failure is a journey that requires time, practice, and self-compassion. While we don't actively seek out failure, viewing it as a natural part of the learning process can lead to personal and professional growth. By understanding the connection between perfectionism and fear of failure and implementing strategies to overcome them, we can open ourselves up to a world of opportunities for learning and self-improvement.<br /><br />Listen to Lori Vajda and Nola Boea share their personal stories of overcoming perfectionism, in podcast&nbsp;<a href="https://www.stickybrandlab.com/podcast/155-reframing-failure-turning-setbacks-into-opportunities">Episode 155</a>.&nbsp;</div>]]></content:encoded></item><item><title><![CDATA[From Retirement to Reinvention: Redefining Life's Phases]]></title><link><![CDATA[https://www.stickybrandlab.com/blog/from-retirement-to-reinvention-redefining-lifes-phases]]></link><comments><![CDATA[https://www.stickybrandlab.com/blog/from-retirement-to-reinvention-redefining-lifes-phases#comments]]></comments><pubDate>Sat, 07 Oct 2023 19:37:10 GMT</pubDate><category><![CDATA[Mindset Reset]]></category><category><![CDATA[Side Hustle]]></category><guid isPermaLink="false">https://www.stickybrandlab.com/blog/from-retirement-to-reinvention-redefining-lifes-phases</guid><description><![CDATA[&#8203;In a world where the traditional idea of retirement has long been the end goal, it's time to challenge this outdated concept and embrace a new way of thinking.&nbsp;As the psychologist Carl Jung once wisely noted, "The shoe that fits one person pinches another. There's no recipe for living that suits all cases." This sentiment applies to the archaic concept of retirement as we know it.&nbsp; The notion that one day, after reaching a certain age and accumulating a specific amount of wealth [...] ]]></description><content:encoded><![CDATA[<div class="paragraph"><span style="color:rgb(0, 0, 0)">&#8203;In a world where the traditional idea of retirement has long been the end goal, it's time to challenge this outdated concept and embrace a new way of thinking.</span><br /><span style="color:rgb(0, 0, 0)">&nbsp;</span><br /><span style="color:rgb(0, 0, 0)">As the psychologist Carl Jung once wisely noted, "The shoe that fits one person pinches another. There's no recipe for living that suits all cases." This sentiment applies to the archaic concept of retirement as we know it.&nbsp; The notion that one day, after reaching a certain age and accumulating a specific amount of wealth, we can finally start enjoying our lives is outdated and, frankly, unrealistic.</span><br /><span style="color:rgb(0, 0, 0)">&nbsp;</span><br /><span style="color:rgb(0, 0, 0)">The time has come to let go of the old script and write a new one that revolves around your unique individuality and lifestyle.</span></div>  <div>  <!--BLOG_SUMMARY_END--></div>  <div class="paragraph"><strong>Rethinking Retirement - A Paradigm Shift</strong><br />&nbsp;<br />To truly grasp the need for a transformation in our approach to retirement, let's first paint a picture of the conventional life journey. Traditionally, life has been seen as a sequence of three distinct phases: childhood to young adulthood marked by education, followed by adulthood and career-building, and finally, the third phase where retirement signifies the end of work and the beginning of leisure and relaxation.<br />&nbsp;<br />However, this age-old model no longer aligns with our modern realities. The concept of retirement, as we know it today, was established in an era when people could expect merely five to ten additional years of life after retiring. Fast forward to today, and it's evident that individuals can potentially enjoy two, three, or even four additional decades of active, healthy living.<br />&nbsp;<br />This epiphany prompts us to question whether education, work, and leisure should be neatly compartmentalized into these three distinct phases. What if, instead, we integrated work and leisure into ALL stages and seasons of our lives? In this context, the traditional retirement concept appears antiquated and out of touch with our current and future realities.<br />&nbsp;<br />It's not just us (Lori and Nola) advocating for this paradigm shift; studies confirm that the majority of people now view retirement as a new chapter of life, rather than the end. Moreover, a collaborative study revealed that nearly 60% of those surveyed believed the ideal mix of work and leisure in retirement includes some form of work.<br />&nbsp;<br />In essence, a paradigm shift is underway. Retirement is no longer about a one-time event where you cease work entirely; it's about planning for a future where you can retire from one career or phase to embrace another throughout your life. It's time to retire retirement and embrace a more fluid and holistic approach to our life journey.<br />&nbsp;<br /><strong>F.I.R.E. - The Flawed Promise of Early Retirement</strong><br />&nbsp;<br />In recent years, a retirement trend has grown in popularity - F.I.R.E., which stands for Financial Independence, Retire Early. On the surface, it seems to be an appealing solution, especially for millennials, who seek to escape the traditional notion of waiting until their 60s or 70s to enjoy life. However, when we examine it closely, we find that FIRE may not be the magic bullet it's often touted to be.<br />&nbsp;<br />The basic premise of FIRE is straightforward: save aggressively, invest aggressively, and live super frugally to achieve financial freedom quickly, allowing for early retirement. It sounds enticing, right? While the principles of saving, investing wisely, and living frugally are sound, the extreme approach advocated by FIRE can lead to unintended consequences.<br />&nbsp;<br />One major flaw lies in the deferred gratification philosophy that both traditional retirement and FIRE share. Whether you retire at 65 or 35, you're still postponing the joys of life to some future date. Studies have shown that those who follow the FIRE path often face burnout, mental health concerns, and even physical and emotional challenges due to their relentless pursuit of financial independence.<br />&nbsp;<br />Moreover, societal and technological shifts are reshaping the job market, making it increasingly uncertain. Age discrimination is a real issue, and jobs are evolving at a rapid pace. This prompts us to question whether the conventional retirement, including early retirement, is even attainable or desirable.<br />&nbsp;<br />So, what's the solution? Instead of locking ourselves into rigid retirement timelines, we must embrace a more flexible and holistic approach to life planning. This involves diversifying income streams, investing in lifelong learning, and focusing on experiences and personal growth rather than just financial milestones.<br />&nbsp;<br />In the face of evolving work dynamics and extended lifespans, it's crucial to reimagine the entire concept of retirement. The path to fulfillment doesn't have to involve postponing happiness; it should be about enjoying the journey every step of the way.<br />&nbsp;<br />The paradigm of retirement, whether traditional or early, needs a shift to better align with the dynamic nature of our lives.<br />&nbsp;<br /><strong>Embracing Life as a Journey, Not an End Date</strong><br />&nbsp;<br />In the ever-changing landscape of life, it's essential to recognize there are limits to what we can plan for. Traditional practices are evolving, driven by technological advancements that offer new opportunities and choices. We can either resist change and cling to the illusion of total control over our futures, or we can choose a different path &ndash; one that involves being open to the unexpected, paying attention to the signs, and trusting our intuition.<br />&nbsp;<br />Life should be embraced as a journey, not as an endpoint. While we may have plans for our retirement, it's crucial to remain adaptable and open to what life presents to us.<br />&nbsp;<br />Consider the story of a colleague who diligently saved for retirement, dreaming of a luxurious world tour cruise in the future. However, life had other plans. His wife battled cancer, and he faced a heart attack and triple bypass surgery. In the face of uncertainty, they chose not to defer their dreams to an uncertain "end date." Instead, they decided to live that dream now, traveling and exploring the world, recognizing that life is not guaranteed.<br />&nbsp;<br />Another colleague's story reinforces this philosophy. She combined her traditional private therapy practice with a creative venture, creating a multidisciplinary wellness center. Her husband, too, ventured into app development for nonprofits, ultimately transitioning into full-time entrepreneurship. They structured their lives to include downtime, continuous learning, and creative pursuits, emphasizing that work and leisure should blend harmoniously throughout life.<br />&nbsp;<br />Life's journey is full of surprises, and the key to fulfillment is remaining open to these unexpected twists and turns. Retirement, in its traditional sense, should not be the goal; instead, it should be about crafting a life that allows you to continuously explore, learn, create, and savor every moment along the way.<br />&nbsp;<br /><strong>The Strategic Life Action Plan (S.L.A.P) - Designing Your Journey</strong><br />&nbsp;<br />In our quest to revolutionize the way we approach retirement and life, we (Nola and Lori) crafted an acronym we affectionately refer to as S.L.A.P &ndash; the Strategic Life Action Plan. This acronym underscores the need for a wake-up call, challenging us to reconsider the conventional way of planning our careers and our lives. It's about embracing a paradigm shift.<br />&nbsp;<br />So, how can you get started with your S.L.A.P? <a href="https://www.stickybrandlab.com/uploads/1/3/3/3/133377718/stickybrandlab_strategic_life_action_plan-slap.pdf">Download your SLAP worksheet from the Sticky Brand Lab website, here.</a> Begin by examining your current season or stage of life. Whether you're in your mid-forties, early fifties, or at any other point on your life's timeline, take a moment to envision what life might look like ten years from now. What changes do you foresee?<br />&nbsp;<br />For instance, consider your relationships. Will your children have left the nest? Are you single or in a committed partnership? Could aging parents become part of your caregiving responsibilities? By thoughtfully reflecting on these aspects, you can anticipate future needs and desires.<br />&nbsp;<br />Next, delve into your career. Do you envision continuing in your current job? Or could this be the moment to explore a new business venture? Perhaps you're nurturing a hobby that could evolve into a thriving income stream. The key is to identify what skills you need to shape your career's trajectory.<br />&nbsp;<br />Finances are a crucial element. Analyze your current financial situation and envision where you want to be in a decade. Consider the balance between active and passive income. Can you develop passive income streams to secure your financial future?<br />&nbsp;<br />Your health and wellness should also feature prominently. Set health goals and devise a plan to achieve them over the next ten years.<br />&nbsp;<br />Finally, and most importantly, revisit your bucket list. Don't wait until an arbitrary retirement date to pursue your dreams. Incorporate these aspirations into your journey now. Think creatively; perhaps you can weave some experiences into your current life phase.<br />&nbsp;<br />Life evolves, and you must evolve with it. Your S.L.A.P is not a rigid blueprint but a dynamic roadmap. Start with your ten-year vision, then reverse-engineer it to identify the small steps that will propel you toward your overarching goals. Remember, &ldquo;Small steps lead to big effects.&rdquo; By making incremental changes and reevaluating your plan annually, you can design a life that thrives in a rapidly changing world.<br />&nbsp;<br />Nola and I are embracing this approach in our own lives. We've integrated our podcast and vertical business model alongside our full-time careers, recognizing the signs of change and evolving with them. Our philosophy? Seize the moment, design your journey, and ensure you extract the fullest richness life has to offer. We talk more about this in <a href="https://www.stickybrandlab.com/podcast/143-the-archaic-concept-of-retirement-how-it-requires-us-to-think-differently-about-the-second-half-of-life">Episode #143</a><br />&nbsp;<br />&nbsp;<br /><strong>Embrace Life as a Journey, Not a Destination</strong><br />&nbsp;<br />Retirement isn't a destination; it's a journey. Life is meant to be experienced, with all its ups and downs, ebbs and flows, and changing seasons and stages. It's time to rethink the way we approach life and retirement.<br />&nbsp;<br />Be an early adopter of this new mindset. Recognize that the world is changing, and life as we know it is evolving. Even if you're not an early adopter, be aware that change is on the horizon. Begin exploring new ways of thinking and planning for your future, one that prioritizes your needs and desires. Consider a different lifestyle. Perhaps it's time to start your side business and embark on the journey of entrepreneurship in the second half of your vibrant life.<br />&nbsp;<br />Remember, you have a lot of life left to live, so seize the moment, design your path, and savor every step of the journey!</div>]]></content:encoded></item><item><title><![CDATA[Welcome to Your Safe Place to Learn & Grow a Side Business]]></title><link><![CDATA[https://www.stickybrandlab.com/blog/welcome-to-your-safe-place-to-learn-grow-a-side-hustle]]></link><comments><![CDATA[https://www.stickybrandlab.com/blog/welcome-to-your-safe-place-to-learn-grow-a-side-hustle#comments]]></comments><pubDate>Sun, 12 Jul 2020 18:31:43 GMT</pubDate><category><![CDATA[Ask Muse]]></category><category><![CDATA[DIY]]></category><category><![CDATA[Is It Worth It?]]></category><category><![CDATA[Mindset Reset]]></category><category><![CDATA[Side Hustle]]></category><guid isPermaLink="false">https://www.stickybrandlab.com/blog/welcome-to-your-safe-place-to-learn-grow-a-side-hustle</guid><description><![CDATA[AuthorsLori Vajda &amp; Nola Boea, co-hosts of the Sticky Brand Lab and PodcastShould I or shouldn't I? That is often the question that follows someone’s big idea for starting a business. It’s so easy to feel overwhelmed just thinking about all the work that goes into bringing your dream of a side business into reality.Doubting thoughts; those nasty culprits not only run wild in your head, they’re known for the killing of many entrepreneurial dreams! The doubting thoughts start innocently  [...] ]]></description><content:encoded><![CDATA[<h2 class="blog-author-title">Authors</h2><p>Lori Vajda &amp; Nola Boea, co-hosts of the Sticky Brand Lab and Podcast</p><span class='imgPusher' style='float:left;height:0px'></span><span style='display: table;width:277px;position:relative;float:left;max-width:100%;;clear:left;margin-top:0px;*margin-top:0px'><a><img src="https://www.stickybrandlab.com/uploads/1/1/5/9/115922845/published/sticky-brand-lab-blog-welcome-to-your-safe-place-to-learn-and-grow-a-side-hustle.jpg?1595107358" style="margin-top: 5px; margin-bottom: 10px; margin-left: 0px; margin-right: 10px; border-width:1px;padding:3px; max-width:100%" alt="Picture" class="galleryImageBorder wsite-image"></a><span style="display: table-caption; caption-side: bottom; font-size: 90%; margin-top: -10px; margin-bottom: 10px; text-align: center;" class="wsite-caption"></span></span><div class="paragraph" style="display:block;"><span><span style="color:rgb(0, 0, 0)">Should I or shouldn't I? That is often the question that follows someone&rsquo;s big idea for starting a business. It&rsquo;s so easy to feel overwhelmed just thinking about all the work that goes into bringing your dream of a side business into reality.</span></span></div><hr style="width:100%;clear:both;visibility:hidden;"><div><!--BLOG_SUMMARY_END--></div><div class="paragraph"><span style="color:rgb(0, 0, 0)">Doubting thoughts; those nasty culprits not only run wild in your head, they&rsquo;re known for the killing of many entrepreneurial dreams! The doubting thoughts start innocently enough. First, they make you question your business capabilities. Then they create fears about whether your work and talent are good enough to sell. Many of them create feelings of self-consciousness. Especially, if you&rsquo;re older or if you&rsquo;ve only worked for a business but never started one. Before you know it, doubting thoughts have killed your dream of entrepreneurship &ndash; may it rest in peace.&nbsp;&#9785;<br>&#8203;<br><span style="font-weight:700"><font size="5">Don&rsquo;t just tell them &ndash; show them how</font></span></span><br><span style="color:rgb(0, 0, 0)">&#8203;As the creators of the Sticky Brand Lab podcast, we (Lori and Nola) seek to change all that. We invite you to learn how to extinguish doubting thoughts. We believe you can create a side venture, part-time gig or small business according to your own style and definition! Yes, we will provide the information and resources you need&hellip;just a little differently. We seek to equip you and we want to make the journey fun as well as easier.&nbsp;<br><br>When information is given in the way you learn best, you can enjoy the entrepreneurial process and feeling confident about putting your ideas out into the world.&nbsp;</span><br><br><span style="color:rgb(0, 0, 0)">We will be walking-the-walk with you by starting our own side hustles from scratch, along the way. The goal of the Sticky Brand Lab podcast (and blog) is to share real, helpful information delivered in bite-size chunks, perfect for busy adults.&nbsp;</span><br><br><span style="color:rgb(0, 0, 0)">In many cases, the information we share we will have already tested before we recommend something. Have a program, e-course or book you&rsquo;re curious about? Tell us and we&rsquo;ll tell you if it&rsquo;s worth your time and energy.&nbsp;</span><br><br><span style="color:rgb(0, 0, 0)">Whether you are an emerging entrepreneur, in the mists of a career-change, have no idea what you want your business to be or you&rsquo;re a professional with the desire to branch out in new directions, we&rsquo;re here for YOU!&nbsp;</span></div><div><div class="wsite-image wsite-image-border-none" style="padding-top:10px;padding-bottom:10px;margin-left:0;margin-right:0;text-align:center"><a><img src="https://www.stickybrandlab.com/uploads/1/1/5/9/115922845/sticky-brand-lab-be-val-you-able-align-with-your-true-purpose_orig.jpg" alt="Picture" style="width:auto;max-width:100%"></a><div style="display:block;font-size:90%"></div></div></div><div class="paragraph"><span style="color:rgb(0, 0, 0)"><span style="font-weight:700"><font size="5">We believe in:&nbsp;</font></span></span><ul style="color:rgb(0, 0, 0)"><li>Starting small&nbsp;</li><li>Going in an order that makes sense&nbsp;</li><li>Being true to yourself</li><li>Making mistakes and course correcting&nbsp;</li><li>Doing what matters&nbsp;</li><li>Having fun&nbsp;</li></ul><br><span style="color:rgb(0, 0, 0)">The Sticky Brand Lab podcast is a judgment free zone &ndash; no absolutes or pressure. We are here to encourage and accompany you on your journey to becoming a successful entrepreneur. We believe in creating a business defined by you and with your goals and standards front and center. We believe there is no &lsquo;one right way&rsquo; to create or run a side hustle business.<br><br><span style="font-weight:700"><font size="5">A safe place to be true to YOU</font></span></span><br><span style="color:rgb(0, 0, 0)">So come as you are. All we ask is that you make time for your own entrepreneurial pursuits and self-care. We&rsquo;ll do our best to address &ldquo;how do you&hellip;(fill in the blank)&rdquo; questions in a way that breaks things down into small actionable steps, helping you prioritize what matters. As your co-hosts, we&rsquo;ll bring along some &lsquo;real world&rsquo; experts and together we&rsquo;ll show you which shortcuts to take. Including the business steps which tend to take longer and are more intensive. Then we&rsquo;ll provide you with the best hacks to use to conquer those steps quicker, and tell you which ones can be postponed until a later time.</span><br><br><span style="color:rgb(0, 0, 0)">When you are armed with the right information, you&rsquo;ll have an easier time successfully reaching your business goals, not to mention a whole lot more fun being your own boss.</span></div><div><div id="757423517946349315" align="left" style="width: 100%; overflow-y: hidden;" class="wcustomhtml"><form action="https://app.convertkit.com/forms/1572445/subscriptions" class="seva-form formkit-form" method="post" data-sv-form="1572445" data-uid="981ca5728f" data-format="inline" data-version="5" data-options="{&quot;settings&quot;:{&quot;after_subscribe&quot;:{&quot;action&quot;:&quot;message&quot;,&quot;success_message&quot;:&quot;Success! \nCheck Your Email to Download Your Free Gift!&quot;,&quot;redirect_url&quot;:&quot;&quot;},&quot;analytics&quot;:{&quot;google&quot;:null,&quot;facebook&quot;:null,&quot;segment&quot;:null,&quot;pinterest&quot;:null},&quot;modal&quot;:{&quot;trigger&quot;:&quot;timer&quot;,&quot;scroll_percentage&quot;:null,&quot;timer&quot;:5,&quot;devices&quot;:&quot;all&quot;,&quot;show_once_every&quot;:15},&quot;powered_by&quot;:{&quot;show&quot;:true,&quot;url&quot;:&quot;https://convertkit.com?utm_source=dynamic&amp;utm_medium=referral&amp;utm_campaign=poweredby&amp;utm_content=form&quot;},&quot;recaptcha&quot;:{&quot;enabled&quot;:false},&quot;return_visitor&quot;:{&quot;action&quot;:&quot;show&quot;,&quot;custom_content&quot;:&quot;&quot;},&quot;slide_in&quot;:{&quot;display_in&quot;:&quot;bottom_right&quot;,&quot;trigger&quot;:&quot;timer&quot;,&quot;scroll_percentage&quot;:null,&quot;timer&quot;:5,&quot;devices&quot;:&quot;all&quot;,&quot;show_once_every&quot;:15},&quot;sticky_bar&quot;:{&quot;display_in&quot;:&quot;top&quot;,&quot;trigger&quot;:&quot;timer&quot;,&quot;scroll_percentage&quot;:null,&quot;timer&quot;:5,&quot;devices&quot;:&quot;all&quot;,&quot;show_once_every&quot;:15}},&quot;version&quot;:&quot;5&quot;}" min-width="400 500 600 700 800" style="background-color: rgb(255, 255, 255); border-radius: 6px;"><div data-style="full"><div data-element="column" class="formkit-background" style="background-image: url(&quot;https://images.unsplash.com/photo-1491975474562-1f4e30bc9468?ixlib=rb-1.2.1&amp;q=85&amp;fm=jpg&amp;crop=entropy&amp;cs=srgb&amp;ixid=eyJhcHBfaWQiOjExODA0N30&amp;utm_source=convertkit&amp;utm_medium=referral&amp;utm_campaign=api-credit?fit=max&amp;w=800&quot;);"></div><div data-element="column" class="formkit-column"><div class="formkit-header" data-element="header" style="color: rgb(83, 83, 83); font-size: 25px; font-weight: 700;"><h1>50 Side-Gig Ideas You Can Start TODAY!<br>Download Our Free eBook:</h1></div><ul class="formkit-alert formkit-alert-error" data-element="errors" data-group="alert"></ul><div data-element="fields" class="seva-fields formkit-fields"><div class="formkit-field"><input class="formkit-input" aria-label="Your first name" name="fields[first_name]" placeholder="Your first name" type="text" style="color: rgb(139, 139, 139); border-color: rgb(221, 224, 228); font-weight: 400;"></div><div class="formkit-field"><input class="formkit-input" name="email_address" aria-label="Your email address" placeholder="Your email address" required="" type="email" style="color: rgb(139, 139, 139); border-color: rgb(221, 224, 228); font-weight: 400;"></div><button data-element="submit" class="formkit-submit formkit-submit" style="color: rgb(0, 0, 0); background-color: rgb(247, 155, 205); border-radius: 3px; font-weight: 700;"><div class="formkit-spinner"><div></div><div></div><div></div></div><span class="">Get Instant Access</span></button></div><div class="formkit-disclaimer" data-element="disclaimer" style="color: rgb(139, 139, 139); font-size: 13px;">We respect your privacy. 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.formkit-column,.formkit-form[data-uid="981ca5728f"][min-width~="700"] .formkit-column,.formkit-form[data-uid="981ca5728f"][min-width~="800"] .formkit-column{padding:40px;} </style></form></div></div><div class="paragraph" style="text-align:left;"><span style="color:rgb(0, 0, 0)"><span style="font-weight:700"><font size="5">Muse /myo&#862;oz/&nbsp;</font></span></span><br><span style="color:rgb(0, 0, 0)"><span style="font-weight:700">&#8203;As a verb, to muse is to consider something thoughtfully. As a noun, it means a person who is a source of inspiration</span></span><br><br><span style="color:rgb(0, 0, 0)">Lori: I have a need. No, not the need for speed, although I do drive with purpose and a desire to get to my destination as quickly as possible. My need is the need to improve things. It&rsquo;s built in my DNA. It also often gets me in trouble with people who show or tell me about their projects, business, or business ideas. These conversations often go something like this:</span><br><br><span style="color:rgb(0, 0, 0)">Them: &ldquo;I&rsquo;d love your thoughts on my website?&rdquo;</span><br><br><span style="color:rgb(0, 0, 0)">Me after looking at the website and with excitement in my voice: &ldquo;Do you want me to tell you my suggestions or write them up for you?&rdquo;</span><br><br><span style="color:rgb(0, 0, 0)">Them: &ldquo;Ummm. Is it a long list?&rdquo;</span><br><br><span style="color:rgb(0, 0, 0)">Me enthusiastically: &ldquo;Not too long.&rdquo;</span><br><br><span style="color:rgb(0, 0, 0)">Them with clear disappointment in their voice: &ldquo;Yeah, you can email me your suggestions.&rdquo;&nbsp;&nbsp;</span><br><br><span style="color:rgb(0, 0, 0)"><span style="font-weight:700"><font size="5">What just happened!</font></span></span><br><span style="color:rgb(0, 0, 0)">In their mind they&rsquo;ve created something they are happy with. In my mind, with a few &lsquo;changes&rsquo; they could improve their brand, positioning, sales, marketing or any combination thereof.</span><br><br><span style="color:rgb(0, 0, 0)">A colleague once described this trait as a &lsquo;need to build a better mousetrap&rsquo; and he was right. Improving things IS my creative outlet. The canvas: a project, a friend with a problem or new idea, it doesn&rsquo;t matter what it is, just as long as I can show you how to make it better.</span><br><br><span style="color:rgb(0, 0, 0)">This need to build a better mousetrap fits perfectly with my other superpower, web thinking. For those not familiar with the term, web thinking is the ability to see many possible solutions at the same time. It&rsquo;s the opposite of linear thinking. In my mind's eye, seeing the many opportunities,<br><br>I then assess which of the possible paths available is the best and will lead to the quickest path to success. This skillset, or as I like to think of it as a superpower, is one of the tools I use in my creative toolbox.</span><br><br><span style="color:rgb(0, 0, 0)">These two abilities are what I use when working with clients who have a desire and determination to stand out from their competition. When combined with Nola, my co-host&rsquo;s, superpowers of strategic thinking and vision mapping.<span style="color:rgb(255, 0, 0)">&nbsp;</span>It's a winning combination for anyone looking to start a side gig, scale their side hustle or for any professional who&rsquo;s ready to expand their personal brand.&nbsp;</span></div><div><div class="wsite-image wsite-image-border-none" style="padding-top:10px;padding-bottom:10px;margin-left:0;margin-right:0;text-align:center"><a><img src="https://www.stickybrandlab.com/uploads/1/1/5/9/115922845/sticky-brand-lab-be-val-you-able-grow-in-a-new-direction_orig.jpg" alt="Picture" style="width:auto;max-width:100%"></a><div style="display:block;font-size:90%"></div></div></div><div class="paragraph"><span style="color:rgb(0, 0, 0)"><span style="font-weight:700"><font size="5">Meet my Sticky Brand Lab co-host, Nola Boea</font></span></span><br><span style="color:rgb(0, 0, 0)">Nola: When people tell me their entrepreneurial hankerings, my pulse races a little faster with excitement. I lean in, curious to hear more, like a two-year-old about to read her favorite book at story time.&nbsp;</span><br><br><span style="color:rgb(0, 0, 0)">I love to bounce around business ideas. I&rsquo;ve started up at least a 1,000 in my head, and over the years a few have become my own side hustles &mdash; usually helping other people launch theirs.&nbsp;</span><br><br><span style="color:rgb(0, 0, 0)">Most people will describe to me, not just one idea, but a cluster of related ideas that flits around their head like a cloud of butterflies, immobilizing them from doing any one thing. They have no idea where to get started.&nbsp;</span><br><br><span style="color:rgb(0, 0, 0)">My superpower, what I call vision mapping, is to help clients organize all those related concepts into a manageable vision. Building upon the ideal path uncovered with Lori, I help our clients plot out a linear action path with&nbsp; bite-size steps.&nbsp;</span><br><br><span style="color:rgb(0, 0, 0)"><span style="font-weight:700"><font size="5">Two entrepre-nerds</font></span></span><br><span style="color:rgb(0, 0, 0)">Meeting Lori was like meeting a member of my long-lost tribe. She&rsquo;s the only one I know who enjoys talking for hours on end about entrepreneurial&nbsp;<em>everything</em>.</span><br><br><span style="color:rgb(0, 0, 0)">Lori and I both see the multiple potential paths. She has a way of figuring out which of those paths resonate most closely with someone&rsquo;s heart. I see that same vision but break it down into a how-to-get-there action plan that builds on their unique, individual strengths.</span><br><br><span style="color:rgb(0, 0, 0)">I can see their amazing potential so clearly that they begin to believe it for themselves. I give people the confidence to dream big and to make their dream a reality.&nbsp;</span></div><div><div class="wsite-image wsite-image-border-none" style="padding-top:10px;padding-bottom:10px;margin-left:0;margin-right:0;text-align:center"><a><img src="https://www.stickybrandlab.com/uploads/1/1/5/9/115922845/sticky-brand-lab-powerful-dreams-inspire-powerful-action_orig.jpg" alt="Picture" style="width:auto;max-width:100%"></a><div style="display:block;font-size:90%"></div></div></div><div class="paragraph"><span style="color:rgb(0, 0, 0)"><span style="font-weight:700"><font size="5">An unconventional approach to entrepreneurship and that is how we like it</font></span></span><br><span style="color:rgb(0, 0, 0)">We think our superpowers and sharing them on the Sticky Brand Lab podcast is what makes us fun and our process interesting to listen to. In addition, we speak from a place of real-world experience. Between the two of us, we have started several side-hustles and businesses. Some were more successful than others &ndash; we&rsquo;ll share those stories with you, too.&nbsp; Some were started out of a need to channel our own creative outlets &ndash; those ideas have been a lot of fun. Some of our business pursuits have led to new career opportunities, while others filled a missing need in the marketplace.&nbsp;</span><br><br><span style="color:rgb(0, 0, 0)">We&rsquo;re your typical entrepreneur. What we share is authentic. We invite you to listen to the Sticky Brand Lab podcast. Whether you choose to listen for the entertainment factor (we think we&rsquo;re pretty funny), for inspiration, to accomplish your goal of creating and marketing a business or to feel like you CAN make your dream of entrepreneurship a reality: Come. Listen. You won&rsquo;t be disappointed.</span></div><div><div id="971047301819218638" align="left" style="width: 100%; overflow-y: hidden;" class="wcustomhtml"><form action="https://app.convertkit.com/forms/1572504/subscriptions" class="seva-form formkit-form" method="post" data-sv-form="1572504" data-uid="ee3b4c611c" data-format="modal" data-version="5" data-options="{&quot;settings&quot;:{&quot;after_subscribe&quot;:{&quot;action&quot;:&quot;message&quot;,&quot;success_message&quot;:&quot;Success! 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.formkit-column,.formkit-form[data-uid="ee3b4c611c"][min-width~="700"] .formkit-column,.formkit-form[data-uid="ee3b4c611c"][min-width~="800"] .formkit-column{padding:40px;} </style></form></div></div><div class="paragraph" style="text-align:center;"><span style="color:rgb(0, 0, 0)">&#8203;</span><strong style="color:rgb(0, 0, 0)">Subscribe to our newsletter today!&nbsp;</strong>&#8203;<br><strong>&#8203;<span style="color:rgb(0, 0, 0)">We'll give you hot tips, fresh resources and new podcast episodes.&nbsp;<br>&#8203;&#8203;</span>&#8203;&#8203;&#8203;</strong></div><div class="wsite-spacer" style="height:22px;"></div><h2 class="wsite-content-title" style="text-align:center;">About Sticky Brand Lab</h2><div class="paragraph"><em><span style="color:rgb(0, 0, 0)">The purpose of <a href="https://www.stickybrandlab.com/">Sticky Brand Lab</a> is to empower and accelerate learning so struggling and emerging entrepreneurs can achieve their goals faster and easier than they thought possible.&nbsp;Our advice is real, actionable, and practical to help you launch and grow your business.</span></em></div><h2 class="wsite-content-title" style="text-align:center;">About Author Lori Vajda</h2><div class="paragraph"><span style="color:rgb(0, 0, 0)">Lori Vajda, MSW, is the Founder and CEO of <a href="http://www.gbbrandpartners.com" target="_blank">GB Brand Partners</a>, an entrepreneur, co-host of Sticky Brand Lab podcast, and business muse.&nbsp;For more than a decade, Lori has leveraged her experience to create go-to-market strategies and messaging for her small and midsize business clients to reach their vision of success.&nbsp;Using her &lsquo;muse&rsquo; ability, Lori empowers and guides people on their journey to build the business, brand or product they were put on earth to build.&nbsp;</span></div><h2 class="wsite-content-title" style="text-align:center;">About Author Nola Boea</h2><div class="paragraph"><span style="color:rgb(0, 0, 0)">Nola Boe&aacute;, MBA, has spent nearly 30 years taking companies and nonprofit organizations to new heights.&nbsp;Prior to founding destination retreat company, GLAD Travel, Nola has served in front-line, management and executive positions in marketing, business administration and general operations, primarily with cause-minded companies.&nbsp;The common threads throughout her career: solving business challenges, growing new ventures and optimizing untapped potential.</span></div><div><!--BLOG_SUMMARY_END--></div>]]></content:encoded></item></channel></rss>